{"id":41797,"date":"2021-11-10T12:33:12","date_gmt":"2021-11-10T20:33:12","guid":{"rendered":"https:\/\/www.kochava.com\/?p=41797"},"modified":"2022-08-18T14:30:08","modified_gmt":"2022-08-18T21:30:08","slug":"google-referrer-data-for-facebook-android-app-install-campaigns","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/google-referrer-data-for-facebook-android-app-install-campaigns\/","title":{"rendered":"Google Referrer Data for Facebook Android App Install Campaigns"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<h2><span style=\"font-weight: 400\">How to add your Facebook Install Referrer Decryption Key in Kochava<\/span><\/h2>\r\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400\">As of November 10th, Kochava supports the ability for marketers to input their Facebook Install Referrer Decryption Key within their Kochava dashboard. Continue reading for further details and specific instructions.<\/span>\r\n\r\n<span style=\"font-weight: 400\">In this post:\u00a0<\/span>\r\n<ul>\r\n \t<li><b>Raw Facebook campaign metadata passed via Google Install Referrer<\/b><\/li>\r\n \t<li><b>How to Find Your Install Referrer Decryption Key in Facebook<\/b><\/li>\r\n \t<li><b>Entering your Install Referrer Decryption Key in Kochava<\/b><\/li>\r\n \t<li><b>Google Install Referrer Support in Kochava SDK<\/b><\/li>\r\n \t<li><b>Google Install Referrer Data Processed for Attribution and Surfaced in Reporting<\/b><\/li>\r\n<\/ul>\r\n<h3>Raw Facebook campaign metadata passed via Google Install Referrer<\/h3>\r\n<span style=\"font-weight: 400\">Marketers are still adapting to <\/span><a href=\"https:\/\/www.kochava.com\/change-is-coming-to-facebooks-advanced-mobile-measurement-amm-program\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Facebook\u2019s deprecation of the Advanced Mobile Measurement (AMM) program<\/span><\/a><span style=\"font-weight: 400\"> as of October 29, 2021. As discussed in our <\/span><a href=\"https:\/\/www.kochava.com\/google-play-install-referrer-to-help-marketers-with-facebooks-amm-program-deprecation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">prior post<\/span><\/a><span style=\"font-weight: 400\">, marketers have a lifeline to Facebook Android app install campaigns that drive users to the Google Play Store. In such cases, Facebook will pass campaign metadata within utm_source, making it available for retrieval via the Google Play Install Referrer API. While this UTM source data will only be provided for click-through conversions, not view-through conversions, it\u2019s a silver lining nonetheless. It sustains marketer access to extremely valuable, granular Facebook campaign metadata for a cohort of their first-party audience.<\/span>\r\n\r\n<span style=\"font-weight: 400\">The campaign metadata provided by Facebook through this mechanism will include:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ad ID<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ad name<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adset ID<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adset name<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign ID<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign name<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Account ID<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click time<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">To ensure privacy, the Facebook campaign metadata will be encrypted when it\u2019s passed via UTM source. To this end, Facebook has generated a new <\/span><b><i>Install Referrer Decryption Key<\/i><\/b><span style=\"font-weight: 400\"> that marketers can pull from their Facebook for Developers Dashboard.\u00a0<\/span>\r\n<h3>How to Find Your Install Referrer Decryption Key in Facebook<\/h3>\r\n<span style=\"font-weight: 400\">To obtain your Install Referrer Decryption Key, do the following:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sign in to your <\/span><a href=\"https:\/\/developers.facebook.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Facebook for Developers<\/span><\/a><span style=\"font-weight: 400\"> dashboard<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select <\/span><b>My Apps<\/b><span style=\"font-weight: 400\"> from the right side of the top menu bar and select the appropriate app<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On the left sidebar menu, select <\/span><b>Settings<\/b><span style=\"font-weight: 400\">, then select <\/span><b>Basic<\/b><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Locate the Android section in the main panel<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Locate the field labeled <\/span><b>Install Referrer Decryption Key<\/b><span style=\"font-weight: 400\"> in the <\/span><b><i>Google Play<\/i><\/b><span style=\"font-weight: 400\"> section.<\/span><\/li>\r\n<\/ol>\r\n[\/vc_column_text][image_with_animation image_url=&#8221;41801&#8243; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;50&#8243; margin_bottom=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<h3>Entering your Install Referrer Decryption Key in Kochava<\/h3>\r\n<span style=\"font-weight: 400\">Once you have retrieved your key from Facebook, you will need to input it within the Kochava dashboard. Here are the step-by-step instructions to do so:\u00a0<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sign in to your <\/span><a href=\"https:\/\/console.kochava.com\/session\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Kochava account<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">From the left-hand sidebar, select <\/span><b>Apps &amp; Assets<\/b><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Within the expanded sidebar menu, select <\/span><b>Partner Configuration<\/b><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be sure to choose the correct Android app from the app selector drop-down in the upper right corner<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Find Facebook in your partner list<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select the 3-dot icon and click <\/span><b>Credentials<\/b><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enter your Install Referrer Decryption Key into the field labeled same<\/span><\/li>\r\n<\/ol>\r\n[\/vc_column_text][image_with_animation image_url=&#8221;41800&#8243; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;50&#8243; margin_bottom=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400\">Once your Install Referrer Decryption Key is added, Kochava will be able to decrypt the encrypted Facebook campaign metadata for analysis.<\/span>\r\n<h3>Google Install Referrer Support in Kochava SDK<\/h3>\r\n<span style=\"font-weight: 400\">If you currently utilize the <\/span><a href=\"https:\/\/support.kochava.com\/sdk-integration\/android-sdk-integration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Kochava Android SDK<\/span><\/a><span style=\"font-weight: 400\"> or an associated wrapper, your app is already fully integrated to support the Google Play Install Referrer API, and Kochava will ingest the encrypted Facebook campaign metadata.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Within Kochava <\/span><a href=\"https:\/\/support.kochava.com\/sdk-integration\/android-sdk-integration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Android SDK documentation<\/span><\/a><span style=\"font-weight: 400\">, see the section for \u201cGoogle Play Store Dependencies.\u201d<\/span>[\/vc_column_text][image_with_animation image_url=&#8221;41802&#8243; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;50&#8243; margin_bottom=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400\">If you do not use the Kochava SDK but are integrated via server-to-server, you will need to call the Google Install Referrer API to retrieve the data and be sure to send it to Kochava within the Install Notification. Contact your client success manager or email <\/span><a href=\"mailto:Support@Kochava.com\"><span style=\"font-weight: 400\">Support@Kochava.com<\/span><\/a><span style=\"font-weight: 400\"> for further questions on this point.\u00a0<\/span>\r\n<h3>Google Install Referrer Data Processed for Attribution and Surfaced in Reporting<\/h3>\r\n<span style=\"font-weight: 400\">Later in November, Kochava will incorporate the decrypted campaign metadata into attribution processing and surface the human-readable campaign values within reporting.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">In cases where Facebook campaign data is available via Install Referrer, it will be used for attribution processing and take precedence over Facebook\u2019s self-attributing claim response via their Attribution API. This is because the UTM source data offered via Install Referrer is guaranteed to be last-touch by definition and also enables Kochava to surface the campaign metadata at the device level. On the other hand, device-level data from Facebook\u2019s API responses cannot be exposed to the end advertiser.\u00a0\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">To stay up-to-date on the latest changes and product developments, please <\/span><a href=\"https:\/\/www.kochava.com\/subscribe\/\"><span style=\"font-weight: 400\">subscribe to our newsletter<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":42,"featured_media":41914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,201],"tags":[],"class_list":{"0":"post-41797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"category-product-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/41797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=41797"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/41797\/revisions"}],"predecessor-version":[{"id":41915,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/41797\/revisions\/41915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/41914"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=41797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=41797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=41797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}