{"id":41956,"date":"2021-12-02T07:00:08","date_gmt":"2021-12-02T15:00:08","guid":{"rendered":"https:\/\/www.kochava.com\/?p=41956"},"modified":"2022-08-18T14:30:03","modified_gmt":"2022-08-18T21:30:03","slug":"product-update-new-access-to-facebook-metadata-for-your-android-app-install-campaigns","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/product-update-new-access-to-facebook-metadata-for-your-android-app-install-campaigns\/","title":{"rendered":"Product Update – New Access to Facebook Metadata for Your Android App Install Campaigns"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Be sure to add your Facebook Install Referrer Decryption Key in Kochava<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]In a <\/span>prior post<\/span><\/a>, we touched on how to enter your Facebook-provided Install Referrer Decryption key into the Kochava dashboard. This key enables decryption of encrypted campaign metadata that Facebook is securely passing via the Google Referrer UTM source parameter on click-through conversions via the Google Play Store.\u00a0<\/span>[\/vc_column_text][image_with_animation image_url=”41957″ image_size=”full” animation_type=”entrance” animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]As of <\/span>12\/02\/2021<\/span>, Kochava has deployed additional product updates that now give clients turnkey access to the decrypted, human-readable campaign metadata directly within Kochava analytics and Query.\u00a0<\/span>\r\n\r\nThis is possible because Kochava\u2019s attribution waterfall is now giving precedence to<\/span> Facebook campaign data via Install Referrer (when available), over Facebook\u2019s self-attributing claim response via their Attribution API. With the <\/span>deprecation of Facebook\u2019s Advanced Mobile Measurement (AMM)<\/span><\/a> program as of October 29th, device-level campaign data from Facebook\u2019s API responses cannot be accessed by the end advertiser. On the other hand, campaign data gathered via Google\u2019s Install Referrer API can be surfaced at the device level to end advertisers. The ability for advertisers to access these granular campaign data points on a cohort of their Facebook-acquired users is invaluable.\u00a0<\/span>\r\n

What Facebook campaign metadata is available?<\/h3>\r\nThe campaign metadata provided by Facebook through this Google Referrer mechanism will include:\u00a0<\/span>\r\n