{"id":42404,"date":"2021-12-29T11:14:32","date_gmt":"2021-12-29T19:14:32","guid":{"rendered":"https:\/\/www.kochava.com\/?p=42404"},"modified":"2022-08-18T14:29:58","modified_gmt":"2022-08-18T21:29:58","slug":"5-measurement-best-practices-for-qsr-apps","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/5-measurement-best-practices-for-qsr-apps\/","title":{"rendered":"5 Measurement Best Practices for QSR Apps"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Increase your app users through event development and optimization<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Quick-service restaurants (QSRs) are getting quicker. Food ordering apps have streamlined the food-to-customer process by allowing users to make orders at any time from any location. The accessibility of QSR apps has made them a popular tool among restaurants and customers alike.<\/span>\r\n\r\nIf you\u2019re a QSR that already has an app, or if you\u2019re looking to develop an app for your restaurant, follow these tips to establish a measurement strategy to gain valuable insights into your app users and optimize your marketing efforts.<\/span>[\/vc_column_text][image_with_animation image_url=”42450″ image_size=”full” animation_type=”entrance” animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

1 – Communicate Between Marketers and Developers<\/h3>\r\nBefore establishing a measurement strategy, ensure there is clear communication between marketers and app developers so that each team knows the needs and expectations of the other. Marketers should figure out what information will be the most important to measure while developers should listen to the needs of the marketer and communicate to them what can be accomplished within the timeframe.<\/span>\r\n\r\nBoth marketers and developers should collaborate on what in-app events to include, and how they are named so that it is easier to know what data is mapped to each event. Creating naming conventions for events and other data points will make the information easier to analyze.<\/span>\r\n

2 – Configure Insightful Events<\/h3>\r\nMost QSR apps follow a similar structure. They include a list of items that can be purchased in the app and the option to either pick up the order or get it delivered to a selected location. Each action the user completes within the app can be measured. These post-install events allow marketers to gather information that can be used to calculate a user’s lifetime value (LTV) by measuring their journey through the app.\u00a0<\/span>\r\n\r\nWithin the Kochava platform, almost any in-app activity can be passed as an event. When creating these events, marketers should decide which steps in the engagement funnel will derive the most insights and create events accordingly.\u00a0<\/span>\r\n\r\nMost quick-service restaurants will measure similar events. Consider integrating the following events into your app to gain insightful measurement data.<\/span>\r\n