{"id":42463,"date":"2022-05-02T16:38:23","date_gmt":"2022-05-02T23:38:23","guid":{"rendered":"https:\/\/www.kochava.com\/?p=42463"},"modified":"2023-08-02T01:52:45","modified_gmt":"2023-08-02T08:52:45","slug":"plan-for-success-with-a-request-for-proposal-rfp","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/plan-for-success-with-a-request-for-proposal-rfp\/","title":{"rendered":"Plan for Success with a Request for Proposal (RFP)"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Using RFPs to coordinate and compare marketing measurement partners<\/h2>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]The mobile marketplace is an ever-changing landscape that shows no signs of slowing down. The changes in rules and regulations plus new technologies can overwhelm almost anyone. As reported by AdColony<\/span><\/a>, by 2023 mobile ad spend will surpass 76% of total digital spend.<\/p>\n

As a marketer, how can you be sure you are being effective with your ad budgets? How can you be sure you aren\u2019t using three partners when just one would be enough? Luckily, you don\u2019t need an entire marketing team to answer most of these questions. Using simple marketing tools, you can start off in the right direction, and one of these is the request for proposal (RFP).[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”20″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”Download RFP Template” url=”#rfp-form”][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

What is an RFP?<\/h3>\n

A marketing RFP<\/a> is a straightforward questionnaire that organizes your information and enables you to compare marketing service providers whether they be ad agencies, consultants, user lifecycle platforms (SailPoint, BetterCloud), or a mobile measurement partner (MMP). RFPs are useful for both a single project and for longer-term partnerships because they allow you to be more objective in your decisions.<\/p>\n

The best part of using an RFP is that it will allow you to flesh out exactly what you’re looking for since you will be the one asking the questions. Nothing is worse than jumping on a call with a prospective partner and being unable to explain what your needs are. Once the scope is fully understood, you can compare competitors’ skills and rates to find the right partner.<\/p>\n

Most importantly, RFPs enable marketers to force partners to clearly articulate how their respective solutions solve complex business problems.<\/p>\n

Why use an RFP?<\/h3>\n

An RFP is a tool unlike any other. Although you may achieve the same results without using one, let\u2019s think about some real strengths that RFPs bring to the table.<\/p>\n