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Having a familiar face endorse your\u00a0product is one of the fastest and easiest ways to create brand awareness. Besides getting recognition, the product (and your brand) also gain credibility.<\/em><\/p>\r\n \r\n [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":1,"featured_media":9244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,11,201],"tags":[],"class_list":{"0":"post-4253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-education","8":"category-news-and-updates","9":"category-product-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/4253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=4253"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/4253\/revisions"}],"predecessor-version":[{"id":45764,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/4253\/revisions\/45764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/9244"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=4253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=4253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=4253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is celebrity marketing?<\/h3>\r\nThink about it. Would you rather buy sports shoes endorsed by basketball legend Michael Jordan or by the author of this article? Most people (including me) are\u00a0likely to\u00a0trust a\u00a0well-known celebrity, especially if he is an expert in that field. If your opinion about the celebrity is positive, it makes the brand or product advertised much more enticing.\r\n\r\nThe basic notion of celebrity marketing is to have a famous and credible person to endorse your product. This famous person might be an actor, musician, athlete, ex-politician, social media diva, or even a cartoon character. Celebrity marketing can be\u00a0a powerful way of lifting app marketing campaign performance.\r\n
Why does celebrity marketing work?<\/h3>\r\nSo why is celebrity endorsement effective? Let\u2019s clarify the benefits. Celebrities help build brand awareness and credibility. A celebrity already comes with a level of recognition and trust, which can be immediately transferred to\u00a0your app. “If the app is good enough for them\u00a0it’s good enough for me,\u201d you may think. And while endorsement deals don\u2019t last forever, there is a high chance that the celebrity will continue to be associated with your product for years to come.\r\n\r\nCelebrity endorsement also helps you tap into new users by\u00a0automatically attracting their fan base. People who may not have cared much about your app are now more likely to try it at least once because their favorite athlete, actor, politician or model is endorsing it. The bigger the celebrity, the larger the audience base you are likely to invite into your fold.\r\n\r\nBy leveraging celebrity endorsement, you are essentially personifying your app. Hence, it is very important to find a celebrity that matches your app. The sentiment that the celebrity generates should be aligned with your positioning, and the followers should align with your target audience. For example, picking a famous athlete to endorse your hardcore game may not be the best idea.\r\n
Guess which one of these creatives performed better?<\/h3>\r\nPlease look out for Part 2 of this article, where we attempt to quantify the impact of celebrity endorsement on the performance of an app marketing campaign.\r\n\r\n
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\r\n\r\nAarki is a Kochava-certified network<\/a>. Click here to learn how to create an install campaign<\/a>\u00a0or\u00a0reengagement campaign<\/a>\u00a0within Kochava.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"