{"id":4289,"date":"2014-12-16T10:07:03","date_gmt":"2014-12-16T18:07:03","guid":{"rendered":"https:\/\/www.kochava.com\/?p=436"},"modified":"2022-08-18T15:19:26","modified_gmt":"2022-08-18T22:19:26","slug":"kochava-dubbed-ratings-king-venturebeat","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-dubbed-ratings-king-venturebeat\/","title":{"rendered":"Kochava Dubbed ‘Ratings King’ by VentureBeat"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]VentureBeat recently released a study entitled ‘Mobile APP Analytics: What winning mobile developers use’ which examines precisely that – the tools used by the best mobile developers to track, analyze and optimize their apps and app advertising? \u00a0The article released to introduce the study included several interesting peeks into the study’s data. \u00a0One of these observations is that “apps with Kochava\u2019s SDK installed are rated 14.2 percent higher by their users than average apps.”\r\n\r\nYou can find the full article here<\/a>\u00a0or you can review the content, reprinted below.\r\n\r\n
\r\n\r\n

230 developers and 1.8M apps reveal the best mobile app analytics\u00a0solutions<\/h2>\r\nDecember 2, 2014 9:27 AM\r\n
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John Koetsier<\/a><\/div>\r\n<\/div>\r\nGoogle Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune\u2019s MobileAppTracking.\r\n\r\nAnd on iOS,\u00a0Flurry is the market leader, with about 36\u00a0percent share.\r\n\r\nUsing Mixrank<\/a>\u00a0data on over 1.8 million apps and developer insights straight from mobile developers with over 250 million currently active users, it\u2019s clear that while the analytics ecosystem is heavily dominated by just two players, there\u2019s serious competition at the high end.\r\n\r\nOne example is Tune\u2019s MobileAppTracking.\r\n\r\nWith just .2 percent of the Android app analytics market, Tune is being used by no fewer than seven of the top 20 highest-grossing Google Play apps. Similarly, with only\u00a0two percent share on iOS, Tune\u2019s MobileAppTracking is embedded in eight of the top 20 grossing apps, including Supercell\u2019s massive hits Hay Day and Clash of Clans.\r\n\r\n
\r\n\r\nAnother \u201csmall\u201d solution with\u00a0just a fraction of Google Analytics\u2019 penetration actually led\u00a0developer ratings as scored by app publishers who actually use the tools. 55 percent of developers said Localytics pure analytics capability was either Very Good or Excellent, and 52 percent said it was Very Good or Excellent at helping build user engagement. Those scores may not sound high, but Google scored 30 percent in building engagement, and Adobe\u2019s analytics package scored 20 percent.\r\n\r\nThe most interesting result?\r\n\r\nDespite Google\u2019s massive market share, fewer than a third of mobile developers consider it their\u00a0primary<\/em>\u00a0app analytics solution.\r\n\r\nMost mobile developers and publishers use more than one analytics solution. And interestingly, the more successful developers are, the more likely they are to use multiple solutions.\r\n\r\nBig Fish Casino, for instance \u2014 the fourth-highest grossing app on iOS \u2014 uses no fewer than five:\u00a0Flurry\u00a0and<\/em>\u00a0TestFlight\u00a0and<\/em>\u00a0BugSense\u00a0and<\/em>\u00a0Tune\u00a0and<\/em>\u00a0Kochava. Racing Rivals, the 13th-highest grossing app on Google Play, uses five as well:\u00a0Google Analytics\u00a0and<\/em>\u00a0Flurry\u00a0and<\/em>\u00a0BugSense\u00a0and<\/em>\u00a0Tune\u00a0and<\/em>\u00a0Amazon Insights.\r\n\r\nThe crown for the ratings king, however, belongs to Kochava.\r\n\r\nAgain, a tiny solution by marketshare with just a fraction of a percent, Kochava is not only used by apps like\u00a0Domino\u2019s Pizza, Radio Disney, and Sega\u2019s Sonic Dash, it also helps developers build superlative user experiences. In fact, apps with Kochava\u2019s SDK installed are rated 14.2 percent higher by their users than average apps.\r\n\r\nThat\u2019s impressive.\r\n\r\nMobile publishers who are hoping to have the same app analytics suites on both iOS and Google Play should think twice, the study makes clear. The platforms are different and require different solutions. Just one example is Apsalar, one of the outstanding analytics solutions on iOS and a VB Insight recommended pick on that platform.\r\n\r\nOn Android, however, the solution has been uninstalled 14,000 times for every 1,000 current installs \u2014 a huge red flag. Clearly, analytics solutions need to be evaluated on their own merits on each platform individually.\r\n\r\nSumming up the qualitative data provided by app developers and the quantitative data on 1.8 million apps in the iOS app store and Google Play, two paths for success become clear.\r\n\r\nFirst: use\u00a0one of the major platforms (Google or Flurry) as your default solution. And second, pick additional app analytics partners carefully, depending on what mobile development or marketing factor matters most to you right now: user experience, user acquisition, engagement, monetization, or pure analytical power.[\/vc_column_text][\/vc_column][\/vc_row]\r\n\r\n","protected":false},"excerpt":{"rendered":"

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