{"id":42971,"date":"2022-02-01T08:00:14","date_gmt":"2022-02-01T16:00:14","guid":{"rendered":"https:\/\/www.kochava.com\/?p=42971"},"modified":"2023-11-28T12:30:20","modified_gmt":"2023-11-28T20:30:20","slug":"experience-a-new-level-of-accuracy-in-your-cost-aggregation","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/experience-a-new-level-of-accuracy-in-your-cost-aggregation\/","title":{"rendered":"Introducing the New Kochava Cost"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Complete your ROAS formula with the next generation of Kochava Cost<\/h2>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]According to eMarketer, total worldwide digital ad spend reached <\/span>$491.7 billion<\/b> in 2021(1<\/a>)<\/sup><\/span>\u00a0a 29.1% growth surge for the year. For marketers, effectively understanding the true return on so much ad spend is only possible with effective cost aggregation tools, which streamline the return on ad spend (ROAS) formula. That\u2019s why we\u2019re excited to announce the next generation of Kochava Cost featuring a completely redesigned experience and an entirely new cost data model. Valuable product feedback from our customers and the close communication with those involved in the beta testing phase have enabled our team to deliver on the promise of giving our customers the competitive edge.<\/span>[\/vc_column_text][image_with_animation image_url=”43235″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_top=”80″ margin_bottom=”80″][vc_column_text css=”.vc_custom_1643667761798{padding-bottom: 20px !important;}”]\r\n

What to expect from the new Kochava Cost<\/h3>\r\n[\/vc_column_text][vc_column_text]Out with the old and in with the new – here are the key highlights of our new cost aggregation toolset:<\/span>\r\n