{"id":4300,"date":"2015-03-09T11:50:40","date_gmt":"2015-03-09T18:50:40","guid":{"rendered":"https:\/\/www.kochava.com\/?p=780"},"modified":"2022-08-18T15:13:23","modified_gmt":"2022-08-18T22:13:23","slug":"optimization-beacon-promises-future-mobile-advertising-intelligence","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/optimization-beacon-promises-future-mobile-advertising-intelligence\/","title":{"rendered":"Optimization Beacon\u2122 – The Future of Mobile Advertising Intelligence"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\"CFMOn the heels of Mobile World Congress in Barcelona, the excitement around the Kochava Optimization Beacon\u2122 is heating up. \u00a0The Kochava booth at MWC was filled with prospects, partners, and even some competitors, all wanting to know about the future of mobile advertising intelligence.\r\n\r\nMobile Marketing Watch released this article today<\/a>. \u00a0The article is reprinted below for your convenience.\r\n\r\n
\r\n\r\nPublished March 09, 2015 — By\u00a0J. Barton<\/a>\r\n\r\nA new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week.\r\n\r\nKochava<\/a>, a mobile attribution analytics and optimization company, used the MWC as the venue to announce its launch of the \u201cKochava Optimization Beacon,\u201d said to be the first off-the-shelf predictive machine learning tool available directly to advertisers.\r\n\r\nAccording to the company\u2019s formal announcement, \u201cThe Kochava Optimization Beacon will be used by advertisers to automate the efficiency of their mobile ad campaigns.\u201d\r\n\r\n\u201cThe Beacon will allow us to leverage our first-party data in a trusted manner to programmatically and algorithmically find the most value from our mobile user acquisition partners,\u201d said a company spokesperson.\r\n\r\nIn a separate release, Kochava also announced it had acquired InferSystems, a predictive analytics software company currently serving the mobile advertising market.\r\n\r\n\u201cThrough its acquisition of InferSystems, and the integration of the InferEngine technology with the Kochava Platform, Kochava is ushering in a new era of transparency and data-driven efficiency for mobile advertisers,\u201d noted the company in a news release.\r\n\r\n\u201cWhile other measurement technology vendors are raising tens of millions of dollars to build teams who are just starting to think about campaign optimization, Kochava has acquired proven technology and an existing team, and will be shipping product that will be serving Kochava customers in the next month,\u201d said Kochava CEO Charles Manning. \u201c2015 will be the year transparency in the mobile ad industry becomes the rule rather than the exception, and brands can truly optimize their mobile ad spend based on their own unique data.\u201d\r\n\r\nAccording to industry analysts, the Kochava Optimization Beacon delivers superior advertising intelligence and transparency: precise, actionable data to help advertisers serve the right ad to the right person at the right time.\r\n\r\n\u201cThe Beacon\u2019s predictive statistical learning technology takes advertisers\u2019 current manually-driven approach for running and optimizing mobile campaigns and replaces it with a completely automated process using statistical machine learning intelligence while continuing to leverage the 1000+ member ecosystem of ad networks and publishers who are integrated with Kochava,\u201d the company boasts.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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