![\"kochava-2-930x529\"](\"https:\/\/assets.kochava.com\/kochavacom\/uploads\/2016\/07\/kochava-2-930x529-2.jpg\")
<\/a>\r\n\r\nMobile services vendors are trying to become one-stop shops for mobile game and app publishers and advertisers. And that\u2019s why <\/a>\r\n\r\nMobile services vendors are trying to become one-stop shops for mobile game and app publishers and advertisers. And that\u2019s why Kochava<\/a>, which has its roots in mobile attribution and analytics, is now providing a \u201cclosed-loop\u201d marketing platform where mobile advertisers can search and discover vendors in the\u00a0Kochava Media Guide<\/a>.\r\n\r\nThe guide accesses more than 50,000 vendors who are vying for an advertiser\u2019s attention. And the Sandpoint, Idaho-based company has integrated the guide within the Kochava system to enable advertisers to research, plan, execute, and measure their mobile campaigns from a single dashboard. It\u2019s a vast amount of data.\r\n\r\n\u201cThe question for advertisers is how do they navigate all of the ad networks out there,\u201d said Charles Manning, Kochava CEO. \u00a0\u201cYou want to see information like inventory, click-through rates, conversion rates. But we as an industry are still very immature. If you are new and have a budget to spend, it\u2019s hard to decipher. That\u2019s why we came up with this media guide.\u201d\r\n\r\nIf this sounds familiar, numerous companies \u2014 such as Tune and Tenjin, which\u00a0raised $2.5 million<\/a> yesterday \u2014 are trying to do the same thing. But Kochava has something unique, Manning said.\r\n\r\n![\"charles-manning-headshot-2-300x200\"](\"https:\/\/www.kochava.com\/wp-content\/uploads\/2016\/07\/charles-manning-headshot-2-300x200-1.jpg\")
<\/a>\r\nKochava is using a combination of its own proprietary data as well as data from\u00a0Thalamus<\/a>, the largest research database of ad vendor data. Kochava has secured a license for a couple of years to be the exclusive supplier of that database for the mobile attribution market.\r\n\r\n\u201cWe augmented this with our own data,\u201d Manning said.\r\n\r\nAs you flip through the Media Guide, you can find out more about each ad network. You can look up contacts, their creative formats, ad specs, and user acquisition details. The ad specs tell you what size banner ads you have to create, and you can see examples of the kind of creative ads that are available. At a glance, you can see network data such as the geographic breakdown, number of monthly impressions and uniques, and the mobile\/web ratio. And you can see facts such as pricing models targeting, and industry focus.\r\n\r\n\u201cYou can dissect it by network and sales and discover what is delivering the best results for you,\u201d Manning said.\u201d\r\n\r\nAdvertisers who are planning campaigns can discover new mobile ad vendors based on specific criteria or markets, evaluate their capabilities, and communicate directly with them \u2014 all without leaving the Kochava platform. Advertisers are able to leverage this research data and pre-campaign communication in the existing core interface of the Kochava measurement, tracking, and analytics suite.\r\n\r\nAdvertisers can begin using the Kochava Media Guide immediately, free of charge. But you can only use it if you are a Kochava\u00a0customer. It is not available as an open resource for the whole industry. Used with Kochava\u2019s The Collective<\/a>\u00a0matchmaking service, it can be a good tool for mobile advertisers, which include mobile app and game developers, Manning said.\r\n\r\n\u201cIt\u2019s another element of the secret sauce for customers who use Kochava,\u201d he added.\r\n\r\nThe Media Guide makes the discoverability of ad vendors simple and exact, with the ability to research and define campaign goals, filter down vendors based on what\u2019s most important to you, contact them, execute campaigns, and track results. Core research functions include geography, channel, type, and pricing. Kochava provides a badge system to rank networks in the Media Guide, from Bronze to Platinum, based on their depth of integration and the types of data the network passes back to Kochava.\r\n\r\nThose rankings are a way for advertisers to figure out which vendors they should consider.\r\n\r\n\u201cThis is like the beginnings of a ratings agency,\u201d Manning said.\r\n\r\n![\"kochava-800x461\"](\"https:\/\/assets.kochava.com\/kochavacom\/uploads\/2016\/07\/kochava-800x461.jpg\")
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