{"id":43097,"date":"2022-02-02T10:04:04","date_gmt":"2022-02-02T18:04:04","guid":{"rendered":"https:\/\/www.kochava.com\/?p=43097"},"modified":"2022-08-29T09:28:07","modified_gmt":"2022-08-29T16:28:07","slug":"experience-a-new-level-of-accuracy-in-your-cost-aggregation-2","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/experience-a-new-level-of-accuracy-in-your-cost-aggregation-2\/","title":{"rendered":"Experience a New Level of Accuracy in Your Cost Aggregation"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text][\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;43125&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;50&#8243; margin_bottom=&#8221;50&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400\">Understand your return on ad spend with the next generation of Kochava Cost<\/span>\r\n\r\n<span style=\"font-weight: 400\">SANDPOINT, Idaho &#8212; February 2, 2022 &#8212; <\/span><a href=\"https:\/\/www.kochava.com\/\"><span style=\"font-weight: 400\">Kochava<\/span><\/a><span style=\"font-weight: 400\">, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the next generation of Kochava Cost featuring a completely redesigned experience and an entirely new cost data model.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Kochava Cost empowers you to survey your entire omni-channel media spend in one dashboard and quickly understand which marketing efforts are yielding the highest return on ad spend (ROAS). The union of accurate cost data with the holistic in-app revenue data (from in-app purchase, ad monetization, subscriptions, etc.) captured via Kochava measurement solutions enables you to achieve a truer measure of ROAS. This combination helps you ensure your next ad dollar is spent on the top-performing channels, partners, geos, sites, keywords, and creatives.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">\u201cOur team has incorporated valuable product feedback from our customers and the close communication with those involved have enabled our team to deliver on the promise of giving our customers the competitive edge with our new Kochava Cost,\u201d said Jason Hicks, GM, Kochava\u2019s Marketers Operating System m\/OS. \u201cAs a company built on customer-driven innovation we are thrilled for this launch.\u201d<\/span>\r\n\r\n<span style=\"font-weight: 400\">Key highlights include:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Streamlined cost configuration management in one dashboard for your entire account<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost integration monitoring with real-time status indicators and alerting<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brand new analytics to explore cost data, cost + measurement, and ROAS\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brand new turnkey cost reports<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brand new integrations with media partner cost APIs<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New cost data workers and data model for simplicity and accuracy<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Simplified restated spend metrics with refresh at D1, D2, D3 &amp; D7<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative-level cost reporting with supporting partners\u00a0<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The new Kochava Cost supports the largest media partners and most popular integrated networks by share of volume across the Kochava client base. For more information <\/span><a href=\"https:\/\/www.kochava.com\/contact\/\"><span style=\"font-weight: 400\">connect with us<\/span><\/a><span style=\"font-weight: 400\"> to request a free consultation and learn how we can help.\u00a0<\/span>\r\n\r\n<b>About Kochava<\/b>\r\n\r\n<span style=\"font-weight: 400\">Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System\u2122 (m\/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m\/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m\/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m\/OS facilitates success by making data accessible and actionable to maximize ROI.<\/span><span style=\"font-weight: 400\">\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site<\/span><a href=\"http:\/\/www.kochava.com\"> <span style=\"font-weight: 400\">www.kochava.com<\/span><\/a><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">Follow Kochava on social media:<\/span><a href=\"https:\/\/www.facebook.com\/kochavaofficial\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> Facebook<\/span><\/a><span style=\"font-weight: 400\">,<\/span><a href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> Twitter<\/span><\/a><span style=\"font-weight: 400\">, and<\/span><a href=\"https:\/\/www.linkedin.com\/company\/kochava\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> LinkedIn<\/span><\/a><span style=\"font-weight: 400\">.<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400\">Media contact:<\/span>\r\n\r\n<span style=\"font-weight: 400\">Leslie Amadio<\/span>\r\n\r\n<span style=\"font-weight: 400\">lamadio@kochava.com<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":55,"featured_media":43125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-43097","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/43097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=43097"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/43097\/revisions"}],"predecessor-version":[{"id":45886,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/43097\/revisions\/45886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/43125"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=43097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=43097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=43097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}