{"id":43328,"date":"2022-02-22T12:37:05","date_gmt":"2022-02-22T20:37:05","guid":{"rendered":"https:\/\/www.kochava.com\/?p=43328"},"modified":"2022-08-18T14:29:27","modified_gmt":"2022-08-18T21:29:27","slug":"apple-roiled-advertisers-in-2021-with-privacy-changes-heres-what-10-experts-think-itll-do-to-disrupt-the-ad-industry-next","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/apple-roiled-advertisers-in-2021-with-privacy-changes-heres-what-10-experts-think-itll-do-to-disrupt-the-ad-industry-next\/","title":{"rendered":"Apple roiled advertisers in 2021 with privacy changes. Here&#8217;s what 10 experts think it&#8217;ll do to disrupt the ad industry next."},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text][\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;43265&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;50&#8243; margin_bottom=&#8221;50&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n<div class=\"byline-author headline-bold\"><span class=\"\" data-e2e-name=\"Lara O'Reilly\"><a class=\"byline-link byline-author-name\" href=\"https:\/\/www.businessinsider.com\/author\/lara-oreilly\" data-e2e-name=\"byline-author-name\" data-uri=\"eb76f20cf0cf593c2ac7dd1b2b4036ff\" target=\"_blank\" rel=\"noopener\">Lara O&#8217;Reilly <\/a><\/span>Feb 17, 2022, 10:07 AM<\/div>\r\n<div data-timestamp=\"2022-02-17T18:07:00Z\" data-e2e-name=\"byline-timestamp\">\r\n<ul class=\"summary-list summary-list-variant\">\r\n \t<li>Apple&#8217;s privacy update last year threw the mobile ad industry into chaos.<\/li>\r\n \t<li>Industry insiders think Apple has more plans to clamp down on tracking.<\/li>\r\n \t<li>Insider spoke to 10 experts who predicted 3 privacy and ad updates Apple might announce next.<\/li>\r\n<\/ul>\r\nWhen Apple announced in 2020 it was\u00a0<a href=\"https:\/\/www.businessinsider.com\/explainer-apple-idfa-app-privacy-changes-2020-12\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"20\" data-uri=\"35100c9fa65096ed21ba36ab4006c0c9\" target=\"_blank\" rel=\"noopener\">introducing a new privacy update<\/a>\u00a0that would allow users to opt out of being tracked via its Identifier for Advertisers, some people in the\u00a0<span class=\"component rich-tooltip reference-autolinker no-help\" data-component-type=\"reference-autolinker\"><a href=\"https:\/\/www.insiderintelligence.com\/insights\/ctv-fastest-growing-channel-digital-advertising\/\" data-site=\"ii\" data-keyword=\"advertising industry\" data-analytics-product-module=\"Auto-Linker\" data-analytics-product-area=\"link\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"0\" data-uri=\"4a99997152fc25676fc0ace72b8cb91e\" target=\"_blank\" rel=\"noopener\">advertising industry<\/a><\/span>\u00a0thought Android&#8217;s AdID would\u00a0<a href=\"https:\/\/www.adexchanger.com\/mobile\/googles-quiet-preparations-for-apples-idfa-change-offers-hints-on-the-future-of-its-own-mobile-ad-id\/\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"20\" data-uri=\"402124d0b0b584f6014c9eeb80e83a79\" target=\"_blank\" rel=\"noopener\">be the next to follow suit shoe to drop<\/a>.\r\n\r\nOn Wednesday, Google announced its early-stage preparations for its version of Apple&#8217;s privacy update. It\u00a0<a href=\"https:\/\/www.businessinsider.com\/how-googles-android-ad-tracking-changes-could-impact-advertisers-facebook-2022-2\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"20\" data-uri=\"07dd4ccaf09e8f7b4886fe67dba31083\" target=\"_blank\" rel=\"noopener\">set the countdown clock for its support of AdID at &#8220;at least two years.&#8221;<\/a>\u00a0In the meantime, Google said it would work with the industry to develop new privacy-focused adtech alternatives as part of its &#8220;<a href=\"https:\/\/www.businessinsider.com\/google-pushes-back-phase-out-cookies-chrome1-year-2023-2021-6\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"20\" data-uri=\"aec48e1f056d7e42974d08a8e984d46e\" target=\"_blank\" rel=\"noopener\">Privacy Sandbox<\/a>&#8221; initiative.\r\n\r\nNow the ball is back in Apple&#8217;s court.\r\n\r\nAdvertisers, app developers, and the tech vendors that connect then will be closely watching Apple&#8217;s annual Worldwide Developer Conference in June for yet more privacy announcements.\r\n\r\n&#8220;They are still pointing at a north star of stopping pervasive cross-app tracking,&#8221; said an adtech veteran who requested anonymity because they were not authorized to speak to the press on behalf of their organization. &#8220;You can set your watch by it: They will make an announcement, I&#8217;m sure, at WWDC.&#8221;\r\n\r\nInsider spoke to 10 mobile ad industry experts who speculated on what could materialize at Apple&#8217;s summer event. Their predictions varied from Apple turning the privacy screws more tightly to the company making further strides to strengthen its own advertising business.\r\n\r\nApple didn&#8217;t immediately respond to a request for comment.\r\n<h2>1. Apple could expand its &#8220;Private Relay&#8221; function<\/h2>\r\nA bugbear held by\u00a0<a href=\"https:\/\/digiday.com\/marketing\/a-lull-in-the-enforcement-of-apples-privacy-safeguards-causes-confusion-over-fingerprinting\/\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"40\" data-uri=\"1646519a0f7fed8f3ae749f79e88e06b\" target=\"_blank\" rel=\"noopener\">some members of the mobile ad community<\/a>\u00a0is that\u00a0<a href=\"https:\/\/mobiledevmemo.com\/why-isnt-apple-policing-mobile-ads-fingerprinting\/\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"40\" data-uri=\"d7723ec320283bb5867a47fe457c94d9\" target=\"_blank\" rel=\"noopener\">Apple hasn&#8217;t punished companies that are circumventing its rules<\/a>\u00a0\u2014 in public, anyway.\r\n<div id=\"gpt-post-advertising-desktop_in_post_ad-desktop-2\" class=\"ad ad-wrapper fluid in-post only-desktop\" data-bi-ad=\"\" data-force=\"\" data-type=\"ad\" data-adunit=\"business\/tech\/post\" data-secvert=\"prime,sai,media,nordic\" data-pagetype=\"post\" data-tag=\"bi-prime,apple,app-tracking-transparency,idfa,mobile-advertising,privacy-sandbox,privacy,privacy-settings\" data-authors=\"lara-oreilly\" data-region=\"Desktop In Post Ad\" data-responsive=\"[{&quot;browserLimit&quot;:[728,0],&quot;slotSize&quot;:[[300,250],&quot;fluid&quot;]},{&quot;browserLimit&quot;:[1260,0],&quot;slotSize&quot;:[[728,90],[300,250],[800,480],[600,480],&quot;fluid&quot;]}]\" data-tile-order=\"tile-2\" data-url=\"\/ad-insiders-predict-apple-next-privacy-update-private-relay-2022-2\" data-subvertical=\"tech\" data-amazontamsizes=\"[[728,90],[300,250]]\" data-google-query-id=\"CK6lrI2TlPYCFY3cGAIdhfUBbA\">\r\n\r\nApple&#8217;s Developer Program License Agreement explicitly outlaws the practice of &#8220;<a href=\"https:\/\/digiday.com\/marketing\/what-is-device-fingerprinting\/\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"40\" data-uri=\"5a5a2d96de6318d0e76b06e41c51c9fb\" target=\"_blank\" rel=\"noopener\">fingerprinting<\/a>&#8221; if users have opted out of tracking, for example. Even without access to the IDFA, advertisers and adtech vendors can stitch together other information from a device \u2014 such as a user&#8217;s\u00a0<span class=\"component rich-tooltip reference-autolinker no-help\" data-component-type=\"reference-autolinker\"><a href=\"https:\/\/www.businessinsider.com\/what-is-my-ip\" data-site=\"bi\" data-keyword=\"IP Address\" data-analytics-product-module=\"Auto-Linker\" data-analytics-product-area=\"link\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"0\" data-uri=\"696aacd6e6a6ac49f30670d6984dad12\" target=\"_blank\" rel=\"noopener\">IP address<\/a><\/span>, the device&#8217;s language setting, or operating system \u2014 to probabilistically match which users clicked an ad to download an app. Vendors can also potentially use this fingerprinted information to create unique profiles on users, without their permission.\r\n\r\nRather than kick apps out of the App Store if they are found to be involved in fingerprinting, &#8220;it appears as if they are looking to leverage technology as the mechanism of enforcement,&#8221; suggested Charles Manning, CEO of mobile analytics firm Kochava.\r\n\r\nAt last year&#8217;s WWDC,\u00a0<a href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/5-features-from-apple-wwdc-s-first-day-that-stand-out-to-loup-ventures-analyst-1030504458\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"40\" data-uri=\"ab63f766c41039bcc4e5b030a5d7a3a6\" target=\"_blank\" rel=\"noopener\">Apple introduced Private Relay for its paying iCloud+ subscribers<\/a>. Private Relay effectively\u00a0<a href=\"https:\/\/support.apple.com\/en-gb\/HT212614\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"60\" data-uri=\"103da31e1abc8fb848772ce001004a65\" target=\"_blank\" rel=\"noopener\">acts like a virtual-private network<\/a>, masking a user&#8217;s IP address and Safari activity as they browse the web. The IP address is largely seen as the most useful signal for device fingerprinting.\r\n\r\nEric Seufert, strategy consultant at Heracles Media and owner of the Mobile Dev Memo blog, predicted Apple would find a way to expand Private Relay to intersect all traffic leaving the iPhone in order to clamp down on fingerprinting.\r\n\r\n&#8220;It&#8217;s the only logical next step if they want to prosecute this \u2014 if it wasn&#8217;t just a PR campaign,&#8221; Seufert said.\r\n\r\nSome observers noted it could be costly for Apple to relay so much traffic, but Seufert said Apple could create alternatives such as only additionally funneling adtech-related traffic through a dedicated &#8220;<a href=\"https:\/\/developer.android.com\/design-for-safety\/ads\/sdk-runtime\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"60\" data-uri=\"a58de73afd7900a5e069827d06855e0e\" target=\"_blank\" rel=\"noopener\">SDK runtime<\/a>&#8221; environment.\r\n\r\nAmping up Private Relay is an option that wouldn&#8217;t just roil advertisers, but potentially telco firms, too. Some carriers including\u00a0<a href=\"https:\/\/9to5mac.com\/2022\/01\/10\/t-mobile-block-icloud-private-relay\/\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"60\" data-uri=\"b3c45931be2a3dc4459d1f48d904003a\" target=\"_blank\" rel=\"noopener\">T-Mobile and Sprint in the US<\/a>\u00a0have even blocked the IP address function of Private Relay for some customers. Elsewhere, mobile network operators in Europe have\u00a0<a href=\"https:\/\/www.telegraph.co.uk\/business\/2022\/01\/09\/apple-fire-iphone-encryption-tech\/\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"60\" data-uri=\"a4c02b0c12646f9585e6d3913293226f\" target=\"_blank\" rel=\"noopener\">implored the European Commission to force Apple to block Private Relay altogether<\/a>. Telcos have expressed concerns that cutting off access to data will prevent them from being able to operate their networks effectively.\r\n<h2>2. Apple could launch its own version of Privacy Sandbox<\/h2>\r\nAs\u00a0<a href=\"https:\/\/www.businessinsider.com\/google-chrome-engineering-director-justin-schuh-privacy-sandbox-2021-2\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"60\" data-uri=\"0a6b14f417530ce71badb921d7fb6b7d\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Privacy Sandbox<\/a>\u00a0attempts to put its testing of privacy-focused ad tools out in the open, some experts speculated Apple might be doing something similar in private.\r\n\r\nApple already offers a fairly\u00a0<a href=\"https:\/\/www.businessinsider.com\/explainer-apple-idfa-app-privacy-changes-2020-12\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"60\" data-uri=\"35100c9fa65096ed21ba36ab4006c0c9\" target=\"_blank\" rel=\"noopener\">basic ad measurement solution called SKAdNetwork<\/a>\u00a0\u2014 but many industry insiders are hoping for improvements, such as support for web-to-app conversions.\r\n\r\n&#8220;Right now, it&#8217;s simply too limited for most app marketers to work with effectively, which has driven a lot of the general angst in the ecosystem,&#8221; said Alex Bauer, head of product marketing and market strategy at mobile analytics firm Branch.\r\n\r\nMadan Bharadwaj, CTO of analytics firm Measured, mused on whether Apple might have bigger plans for ad measurement, similar to the way that Google has posited grouping consumers into\u00a0<a href=\"https:\/\/digiday.com\/marketing\/understanding-googles-floc-replacement-topics-and-its-unanswered-questions\/\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"80\" data-uri=\"22093c76439b17d3f829b179f825c842\" target=\"_blank\" rel=\"noopener\">&#8220;cohorts,&#8221; based around topics of interest<\/a>, rather than being able to identify and target individual users.\r\n\r\nApple could be planning something more ambitious \u2014 perhaps even\u00a0<a href=\"https:\/\/www.businessinsider.com\/apple-iad-ad-network-pitch-deck-2015-2021-4\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"80\" data-uri=\"500baa4c5d71e63d058c958189878e1b\" target=\"_blank\" rel=\"noopener\">another crack at launching a broader advertising business<\/a>. A recent job ad description, for example, said the company is &#8220;<a href=\"https:\/\/www.businessinsider.com\/apple-hires-chaos-monkeys-author-ex-facebook-antonio-garcia-martinez-2021-5\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"80\" data-uri=\"8ea369e126d8bec1e8b0d2f921749e8d\" target=\"_blank\" rel=\"noopener\">setting new standards for enabling effective advertising while protecting user privacy<\/a>.&#8221;\r\n\r\n&#8220;They could do something quite elegant that improves on the way the industry works, is privacy focused,\u00a0 respects people&#8217;s time, that they could argue is better than the average and, net-net, benefits everyone in the ecosystem,&#8221; said Simon Andrews, founder at mobile agency Addictive.\r\n<h2>3. Apple further bolsters its own search ads business<\/h2>\r\nA clear beneficiary of Apple&#8217;s privacy update has been\u00a0<a href=\"https:\/\/www.businessinsider.com\/apple-app-privacy-rules-help-company-generate-extra-1billion-year-2021-11\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"80\" data-uri=\"7036fa34d34af3cca1dd587a9d3e8453\" target=\"_blank\" rel=\"noopener\">Apple&#8217;s own advertising business<\/a>.\r\n\r\nMarket analyst firm Omida estimated Apple&#8217;s advertising revenue grew to $3.5 billion in 2021, up 264%\u00a0 from 2020, as advertisers shifted their app-advertising spend to its\u00a0<a href=\"https:\/\/www.businessinsider.com\/apple-search-tab-campaigns-underperform-and-are-too-expensive-buyers-say-2021-5\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"100\" data-uri=\"f80af6f599a8abfa2baa83d24a192744\" target=\"_blank\" rel=\"noopener\">App Store search ads<\/a>\u00a0following the privacy rollout. Similarly, Measured said its clients spent 250% more on Apple Search Ads in 2021 versus 2020.\r\n\r\n<a href=\"https:\/\/www.businessinsider.com\/apple-search-tab-campaigns-underperform-and-are-too-expensive-buyers-say-2021-5\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"100\" data-uri=\"f80af6f599a8abfa2baa83d24a192744\" target=\"_blank\" rel=\"noopener\">Apple&#8217;s Search advertising formats and targeting options are basic<\/a>\u00a0\u2014 but some advertising experts predicted it would add more bells and whistles as app developers continue to seek efficient ways to find new users and monetize their apps.\r\n\r\nApple&#8217;s recent moves to add more ad placements across its own apps and to allow developers to display\u00a0<a href=\"https:\/\/developer.apple.com\/app-store\/custom-product-pages\/\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"100\" data-uri=\"c744dc9198cd39cee9d2fa40af7ca5be\" target=\"_blank\" rel=\"noopener\">up to 35 versions of their store fronts in the App Store<\/a>\u00a0suggest there could be more similar launches to come, said Itai Cohen, who leads marketing and corporate strategy at mobile software company Digital Turbine.\r\n\r\n&#8220;Custom product pages are good for the entire ecosystem \u2014 you can also take that link and connect to campaigns running programmatically,&#8221; said Cohen. &#8220;It&#8217;s another data point that shows Apple cares more about advertising.&#8221;\r\n\r\nStill, if Apple&#8217;s ad business continues to prosper in a meaningful way at the expense of its rivals, antitrust regulators could begin to\u00a0<a href=\"https:\/\/www.businessinsider.com\/adlc-france-competition-interim-measures-apple-privacy-update-investigation-2021-3\" data-analytics-module=\"body_link\" data-analytics-post-depth=\"100\" data-uri=\"f000b43deb0e6387a896bafee39fb6d1\" target=\"_blank\" rel=\"noopener\">pay even closer attention<\/a>\u00a0to the company, experts said.\r\n\r\n&nbsp;\r\n\r\n<\/div>\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":55,"featured_media":38585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-43328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/43328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=43328"}],"version-history":[{"count":2,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/43328\/revisions"}],"predecessor-version":[{"id":43330,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/43328\/revisions\/43330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/38585"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=43328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=43328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=43328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}