{"id":43611,"date":"2022-03-22T12:22:32","date_gmt":"2022-03-22T19:22:32","guid":{"rendered":"https:\/\/www.kochava.com\/?p=43611"},"modified":"2023-01-26T22:08:58","modified_gmt":"2023-01-27T06:08:58","slug":"adid-updates-for-android-devices-on-april-1st","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/adid-updates-for-android-devices-on-april-1st\/","title":{"rendered":"ADID Updates for Android Devices on April 1st"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” highlight_color=”#fc0000″ text_color=”#fc1900″ style=”full_text” highlight_expansion=”default”]IMPORTANT UPDATE AS OF JANUARY 2023 – <\/strong>Google may contact you if they observe activity from devices utilizing an older version of your app that uses a Kochava Android SDK version older than 3.11. If you have not already done so, please make sure that the Kochava Android SDK is updated to a compliant version for all apps you measure with Kochava. Kochava Android SDK version 3.11 or higher (available here<\/a><\/strong>) removes the ability to collect both the ADID and Android ID in tandem – ensuring you’re in compliance with Google Play policy. If you have questions or need assistance, please contact your Client Success Manager or email Support@Kochava.com.[\/nectar_highlighted_text][vc_column_text css=”.vc_custom_1648591721434{padding-top: 0px !important;padding-bottom: 20px !important;}”]\r\n

Google makes last minute changes<\/h2>\r\n[\/vc_column_text][vc_column_text]Two big updates were coming to Android on April 1st. However, in what may certainly seem like a last minute April Fools joke, Google subtly made changes to one of its <\/span>developer docs<\/span><\/a> last week, effectively delaying a key aspect of the update.\u00a0<\/span>\r\n\r\nHere\u2019s a quick peek at what to expect on April 1st for Android. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1648591726308{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Android 12 ADID opt-out coming to Android 11 & below<\/h3>\r\n[\/vc_column_text][vc_column_text]The <\/span>Advertising ID (ADID)<\/span><\/a>, also commonly referred to as the Google Ad ID (GAID), is a vital identifier for ad targeting and advertising measurement. Late last year, the <\/span>release of Android 12<\/span><\/a> saw updates to how the ADID is handled. Users were given additional options, including completely deleting their ADID. Previously, Android users could opt-out of ads personalization, but not completely eliminate access to their device ID. Only a flag was added to signify the user had opted out of ads personalization. The updated approach is\u00a0 much more similar to Limit Ad Tracking (LAT) on iOS devices pre-iOS 14 where the device ID is zeroed-out.\u00a0\u00a0<\/span>\r\n\r\nUp until now, this update only applied to devices running on Android 12. However, starting April 1st, all older versions of Android will have the same zeroed-out ADID when the user has opted out of ads personalization.\u00a0<\/span>\r\n\r\nThe below snapshots showcase the user experience within the Android device settings menu\u00a0 under <\/span>Privacy -> Ads<\/b> pre Android 12, versus after. <\/span>[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1648593619270{padding-top: 20px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” right_margin=”50″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text css=”.vc_custom_1648593611586{padding-bottom: 10px !important;}”]\r\n

PRE ANDRIOD 12<\/strong><\/p>\r\n[\/vc_column_text][image_with_animation image_url=”43700″ image_size=”medium_large” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” left_position_desktop=”150″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin=”20″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text css=”.vc_custom_1648593605853{padding-bottom: 10px !important;}”]\r\n

POST ANDROID 12<\/strong><\/p>\r\n[\/vc_column_text][image_with_animation image_url=”43627″ image_size=”medium_large” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1648591734168{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

New permissions requirement for Android 12<\/s> – make that 13<\/h3>\r\n[\/vc_column_text][vc_column_text]As of April 1st, Google was to begin enforcing the previously announced requirements for apps which had been built to target Android 12 and attempt to access the ADID. Google then updated this <\/span>support document<\/span><\/a> to refer to API 33 (Android 13), instead of API 31 (Android 12).\u00a0<\/span>\r\n\r\nWith Android 13 still in beta, few apps should be targeting API 33 and therefore the April 1st data now holds little significance on this front.\u00a0<\/span>\r\n\r\nHowever, when you build your next app release to explicitly target Android 13, will lose access to the ADID, if <\/span>all<\/b> of the following are true:<\/span>\r\n