{"id":43765,"date":"2022-04-06T14:10:38","date_gmt":"2022-04-06T21:10:38","guid":{"rendered":"https:\/\/www.kochava.com\/?p=43765"},"modified":"2023-11-28T12:12:50","modified_gmt":"2023-11-28T20:12:50","slug":"four-considerations-when-choosing-a-free-mobile-app-analytics-tool","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/four-considerations-when-choosing-a-free-mobile-app-analytics-tool\/","title":{"rendered":"Four Considerations when Choosing a Free Mobile App Analytics Tool"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1649873281048{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Grow your app with insights in one holistic platform<\/h2>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]With so many mobile app analytics tools available, choosing one can be daunting. There is a lot to consider to ensure you are getting the best features and insights for your marketing needs. In this blog we will go over four tips that will help you decide which free tool to use.<\/span>[\/vc_column_text][image_with_animation image_url=”41249″ image_size=”medium” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][vc_column_text css=”.vc_custom_1649883410781{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

1. Holistic cross-platform analytics<\/h3>\r\n[\/vc_column_text][vc_column_text]The first consideration when choosing a mobile analytics tool is the extent of the platform\u2019s measurement and analytics coverage. Can the tool capture what you want it to measure? Is it robust enough to handle all of your app data across different platforms & devices? Ask yourself what you want to learn from your app users and cross-platform ad campaigns and find a tool that has the coverage to answer those questions. For any marketer, having holistic analytics across all of your apps is necessary to understand the full extent of your growth and monthly active user (MAU) base.\u00a0<\/span>\r\n\r\nChoose an analytics tool that can measure both install and post-install events as well as sessions across the device platforms where your app is operational and users are active. You can then use these data points to connect the dots between your users and app engagement for a holistic, cross-platform view into your user\u2019s journey.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1649883416577{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

2. Omni-channel attribution<\/h3>\r\n[\/vc_column_text][vc_column_text]It\u2019s one thing to measure and analyze your first-party app data and it\u2019s another thing to attribute it to actual media – across both paid and owned channels. The ability to attribute in-app engagement and conversions back to the driving source is a major consideration of any free mobile app analytics tool. Some tools may only allow you to measure non-paid \/ owned media, or a limited selection of ad networks and publishers. Be sure to understand the extent of the campaign types and channels you will be able to measure and across what 3rd party ad networks and publishers. <\/span>Free App Analytics\u00ae<\/span><\/a> powered by Kochava supports truly omni-channel attribution to owned media campaigns, as well as campaigns run with any one of thousands of paid media partners.\u00a0<\/span>\r\n\r\nBeing able to understand where your best users are coming from across all of your paid media (display, seach, social) as well as owned media (email, website, cross-promo) is a valuable feature and one that should not be overlooked when choosing an analytics platform.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1649883422759{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

3. Key Performance Indicators (KPIs) and visualization<\/h3>\r\n[\/vc_column_text][vc_column_text]When determining the success of your campaigns, certain key performance indicators (KPIs) and app metrics should be readily available within a free mobile app analytics tool. Depending on your app vertical (eg, gaming, eCommerce, FinTech, etc.) different KPIs are used. However, no matter what type of app you have, there are metrics that can be used to give you insights into how well your app is performing. These KPIs include:<\/span>\r\n