{"id":43816,"date":"2022-04-18T08:51:30","date_gmt":"2022-04-18T15:51:30","guid":{"rendered":"https:\/\/www.kochava.com\/?p=43816"},"modified":"2022-08-18T14:28:55","modified_gmt":"2022-08-18T21:28:55","slug":"getting-started-with-intrinsic-in-game-advertising","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/getting-started-with-intrinsic-in-game-advertising\/","title":{"rendered":"Getting Started with Intrinsic In-Game Advertising"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1650475428778{padding-bottom: 30px !important;}”]\r\n

How to start a marketing campaign with Frameplay<\/h2>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]With the recent introduction to the <\/span>metaverse<\/span><\/a> and other virtual reality platforms, video games are reaching new heights. It is predicted that by 2023 there will be over <\/span>3.2 billion<\/span><\/a> active video gamers worldwide. With so many people engaging with virtual spaces, intrinsic in-game advertising has made it possible for marketers to reach customers as they explore new platforms.<\/span>\r\n\r\nSpearheading the intrinsic in-game advertising space, <\/span>Frameplay<\/span><\/a> provides game developers with the monetization opportunity to display in-game ads without interfering with the gamer\u2019s experience. Combined with Kochava measurement and attribution solutions, creating a Frameplay ad campaign has proven to be a successful marketing medium for many advertisers.<\/span>\r\n\r\nCurious about intrinsic in-game advertising? We can help you get started.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1650475448994{padding-bottom: 20px !important;}”]\r\n

What is intrinsic in-game advertising and why is it important?<\/h3>\r\n[\/vc_column_text][vc_column_text]Intrinsic, by <\/span>definition<\/span><\/a>, means <\/span>essential or a natural part of something<\/span><\/i>. In in-game advertising, intrinsic advertising is the process of blending real-world ad experiences into a virtual environment. Instead of pop-up ads, <\/span>interstitials<\/span><\/a>, banners, or other ad formats that interrupt the player\u2019s gaming experience and take up valuable screen real estate, intrinsic ads feel natural to the experience. For instance, users are accustomed to seeing outdoor advertising billboards along roads in the real world, so why not have a billboard along a street in a game landscape?<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”43824″ image_size=”medium_large” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”20″ margin_bottom=”20″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1650475488927{padding-bottom: 20px !important;}”]\r\n

How does intrinsic in-game advertising work?<\/h3>\r\n[\/vc_column_text][vc_column_text]Frameplay works with gaming titles who have integrated Frameplay\u2019s ad software development kit (SDK) and tagged visual real estate within their in-game experiences that they make available for ad creatives. Frameplay then works with demand-side advertisers looking to reach the world of gamers – helping them ideate creatives and calls-to-action that best fit with this marketing medium.<\/span>\r\n<\/span>\r\n<\/span>For example, a leading pizza chain may want to reach hungry gamers with a special delivery deal. After hours of playing virtual football against online opponents in a stadium that showcases delicious pizza ads, the gamer may choose to order a pizza online or via app, opt for delivery, and continue to play their game. From ad impression to online ordering, marketers can measure the impact of such campaigns.\u00a0<\/span>\r\n\r\nNot only do intrinsic ads provide a great user experience, advertisers can achieve brand-safe advertisements, new user insights, and higher engagement with this type of marketing. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1650475498044{padding-bottom: 20px !important;}”]\r\n

How do I get started?<\/h3>\r\n[\/vc_column_text][vc_column_text]Whether you\u2019re new to Kochava or Frameplay or both, we can help you understand how to set up a campaign and acquire campaign performance data. Combined with helpful Frameplay best-practices, you will have all the tools needed to launch a successful intrinsic, in-game ad campaign with Frameplay.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1650475511160{padding-top: 15px !important;padding-bottom: 20px !important;}”]\r\n

Getting started with Kochava<\/h4>\r\n[\/vc_column_text][vc_column_text]Before launching a Frameplay campaign, it is important to set up campaign measurement within Kochava to ensure accurate and insightful campaign data. Identify your campaign attribution activities, follow the steps in this <\/span>support doc<\/span><\/a>, and make sure to select <\/span>FrameplayAds<\/span><\/i> as your media partner in step six. If you need to set up an account with Kochava, <\/span>contact us<\/span><\/a>.\u00a0<\/span>[\/vc_column_text][image_with_animation image_url=”43826″ image_size=”medium_large” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”20″ margin_bottom=”20″][vc_column_text css=”.vc_custom_1650475520477{padding-top: 20px !important;}”]After you create the campaign, configure your postback. Postbacks provide helpful down-funnel engagement points to fuel Frameplay\u2019s ability to perform app event optimization and drive maximum ROI from the campaign.<\/span>\r\n\r\nTo create a postback for your app installs and any in-app events, follow the instructions in our <\/span>support doc<\/span><\/a>. Be sure to select <\/span>FrameplayAds<\/span><\/i> as the media partner and enter the <\/span>Frameplay Product ID<\/span><\/i> (eg, 90541) along with selecting the appropriate <\/span>Frameplay Event Name<\/span><\/i> (the event name within the FrameplayAds) corresponding to the event you’re configuring in Kochava.<\/span>[\/vc_column_text][image_with_animation image_url=”43827″ image_size=”medium_large” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”20″ margin_bottom=”20″][vc_column_text css=”.vc_custom_1650475530810{padding-top: 20px !important;}”]Once the Frameplay campaign has been created and the postback is configured, you will be ready to start receiving measurement and attribution analytics.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1650475539709{padding-bottom: 20px !important;}”]\r\n

Getting started with Frameplay<\/h3>\r\n[\/vc_column_text][vc_column_text]Advertisers can buy Frameplay\u2019s inventory either programmatically or through a managed service. The process is simple: contact Frameplay through the <\/span>form on their website<\/span><\/a> and a representative will get in touch to begin the implementation process. Frameplay makes the setup journey with Kochava efficient by providing the necessary documentation and customer support team to guide advertisers through implementation.<\/span>\r\n\r\nWhen setting up their campaign, advertisers can expect the following:<\/span>\r\n