{"id":44474,"date":"2022-06-09T12:17:28","date_gmt":"2022-06-09T19:17:28","guid":{"rendered":"https:\/\/www.kochava.com\/?p=44474"},"modified":"2023-11-28T12:28:47","modified_gmt":"2023-11-28T20:28:47","slug":"introducing-the-beginners-guide-to-mobile-game-marketing","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/introducing-the-beginners-guide-to-mobile-game-marketing\/","title":{"rendered":"Introducing the Beginner\u2019s Guide to Mobile Game Marketing"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1687361658616{padding-top: 0px !important;}&#8221;]\r\n<h2>Lions, Tigers, and Mobile Game Marketing, Oh My!<\/h2>\r\n[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1687361663351{padding-top: 0px !important;}&#8221;]\r\n<h4>Are you feeling overwhelmed by the prospect of launching your mobile game on the market? Then you\u2019ve come to the right place.<\/h4>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1655320389904{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;44488&#8243; image_size=&#8221;medium_large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1687361692089{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400;\">With over <a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/\" target=\"_blank\" rel=\"noopener\">6 million apps<\/a> between the Google Play Store and Apple App Store in 2021, it can be challenging to feel confident that your mobile gam<\/span>e will stand out. For a consumer trying to find your app, it would be like a needle in a haystack without good marketing. That\u2019s why industry experts at Kochavacreated a <a href=\"https:\/\/www.kochava.com\/Kochava-Online\/#guides\">guide<\/a> designed with beginners in mind. This guide will provide you with the tools and knowledge you\u2019ll need to succeed in marketing your mobile game. The content contained within this guide will cover in-depth topics such as:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measurement 101<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign Measurement<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.kochava.com\/why-mobile-app-analytics-is-important-to-your-business\/\"><span style=\"font-weight: 400;\">Attribution, Analytics, and Metrics<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Key Performance Indicators<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fraud<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing Basics<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free Strategies<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Owned Media<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid Media<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Utilizing these concepts is an investment in the future success of your mobile application and an opportunity to develop your marketing skills in the mobile gaming industry.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1654798973197{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Key takeaways from our guide<\/h3>\r\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1687361634402{padding-top: 20px !important;padding-bottom: 0px !important;}&#8221;]<strong>Consistent data measurement can translate to revenue<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The simplest way to capture and analyze a consistent baseline of data is to partner with a mobile measurement partner (<a href=\"\/kochava-for-gaming\/\">MMP<\/a>), like Kochava, and integrate its measurement software development kit (SDK). Kochava\u2019s free version of this is called <\/span><a href=\"https:\/\/www.kochava.com\/free-app-analytics\/?int-link=menu-free-app-analytics\"><span style=\"font-weight: 400;\">Free App Analytics\u00ae<\/span><\/a><span style=\"font-weight: 400;\">. By recording, analyzing, and adapting to the valuable data you measure, you can work toward increasing your return on investment (ROI) and maximizing the growth of new players.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1687361709061{padding-top: 20px !important;padding-bottom: 0px !important;}&#8221;]<strong>Marketing doesn\u2019t have to be expensive<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">You can save money by utilizing free strategic implements such as App Store Optimization (ASO) to help align the consumer\u2019s focus with your app and be more relevant and discoverable in the app stores. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1687361643686{padding-top: 20px !important;padding-bottom: 0px !important;}&#8221;]<strong>Finding a media partner<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Finding a suitable advertising space for your game can be a daunting task. With thousands of companies to choose from the <\/span><a href=\"https:\/\/www.kochava.com\/diversification-and-discovery-key-to-growth\/\"><span style=\"font-weight: 400;\">Kochava Media Index<\/span><\/a><span style=\"font-weight: 400;\"> has made this task simpler by compiling all the information you need in one place. This free database allows you to access and filter data to fit the needs of your marketing strategy. It\u2019s a good rule of thumb to start advertising with one platform and then build from there. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1655320039596{padding-top: 20px !important;padding-bottom: 0px !important;}&#8221;]<strong>Mobile analytics and attribution<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Before running your ad campaigns, get attribution in place to measure your success. Kochava\u2019s attribution system will indicate which advertising channel, partner, campaign, creative, e.t.c., led to consumers downloading your app and playing your game. <\/span><a href=\"https:\/\/www.businessofapps.com\/insights\/mobile-gaming-industry-statistics-and-trends-for-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Analytics<\/span><\/a><span style=\"font-weight: 400;\"> gives you insight into the performance of your mobile game by way of data compiled from both advertising campaigns and apps. By familiarizing yourself with Kochava\u2019s <\/span><a href=\"https:\/\/www.kochava.com\/free-app-analytics\/?int-link=menu-free-app-analytics\"><span style=\"font-weight: 400;\">Free App Analytics\u00ae<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll learn how to discover and interpret meaningful insights from your data. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1655320046164{padding-top: 20px !important;padding-bottom: 0px !important;}&#8221;]<strong>How to level up with Kochava<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Are you ready to get in on the <\/span><a href=\"https:\/\/www.businessofapps.com\/insights\/mobile-gaming-industry-statistics-and-trends-for-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$77.2 billion<\/span><\/a><span style=\"font-weight: 400;\"> generated revenue from mobile gaming? If so, you can find our <\/span><a href=\"https:\/\/www.kochava.com\/Kochava-Online\/#guides\"><span style=\"font-weight: 400;\">free downloadable guide<\/span><\/a><span style=\"font-weight: 400;\"> on <\/span><a href=\"https:\/\/www.kochava.com\/Kochava-Online\/\"><span style=\"font-weight: 400;\">Kochava Online<\/span><\/a><span style=\"font-weight: 400;\">, a collection of our company\u2019s podcasts, live streams, blogs, and more to get started today. Our beginner\u2019s guide is just one of many exciting educational materials planned for release this year. To stay up-to-date with the latest product developments, subscribe to our <\/span><a href=\"https:\/\/www.kochava.com\/subscribe\/\"><span style=\"font-weight: 400;\">newsletter<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you have any questions, reach out to <\/span><a href=\"mailto:support@kochava.com\"><span style=\"font-weight: 400;\">support@kochava.com<\/span><\/a><span style=\"font-weight: 400;\">. <\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":71,"featured_media":44493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,11],"tags":[],"class_list":{"0":"post-44474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-education","8":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/44474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=44474"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/44474\/revisions"}],"predecessor-version":[{"id":51972,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/44474\/revisions\/51972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/44493"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=44474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=44474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=44474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}