{"id":44535,"date":"2022-06-15T11:10:26","date_gmt":"2022-06-15T18:10:26","guid":{"rendered":"https:\/\/www.kochava.com\/?p=44535"},"modified":"2022-08-29T09:29:41","modified_gmt":"2022-08-29T16:29:41","slug":"search-ads-maven-partners-with-machine-advertising-in-emea","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/search-ads-maven-partners-with-machine-advertising-in-emea\/","title":{"rendered":"Search Ads Maven Partners with Machine Advertising in EMEA"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1655316344394{padding-bottom: 20px !important;}”]\r\n

Partnership optimizes marketer\u2019s Apple Search Ads campaigns<\/h3>\r\n[\/vc_column_text][vc_column_text]SANDPOINT, Idaho and LONDON, England \u2013June 15, 2022 \u2013 Search Ads Maven powered by Kochava, the leading Apple Search Ads (ASA) campaign management platform, and Machine Advertising, the market leader in always-on incremental measurement technologies, today announced a sales and distribution partnership for Search Ads Maven.\r\n\r\nThe partnership enables Machine Advertising to sell and deploy the Search Ads Maven toolset which helps marketers optimize ASA media spend and conquest their competitors for compelling keywords on the Apple App Store. Through the partnership, app marketers promoting on iOS can look forward to a combination of Machine Advertising\u2019s suite of incrementality tools with advanced ASA activation features provided by Search Ads Maven.\r\n\r\n\u201cWe created Search Ads Maven for app marketers who want to win every Apple Search Ads\u00a0 search and achieve top results on the Apple App Store,\u201d said Charles Manning, Founder and CEO, Kochava. \u201cIt puts marketers in the best position to diversify their ad portfolio through integration with whichever mobile measurement partner they choose, create custom goals, and receive insights on return on ad spend and ltv.\u201d\r\n\r\n\u201cASA is quickly becoming one of the most important channels for UA,\u201d said Gary Danks, Managing Director and Founder, Machine Advertising. \u201cMachine partnered with Search Ads Maven because we saw the immense opportunity to offer the market the best in class ASA product.\u201d\r\n\r\nSearch Ads Maven is a best-in-class suite of productivity and automation tools that help with keyword analysis, keyword targeting strategy, and ASA campaign management. Search Ads Maven and Machine Advertising\u2019s combined data set will enable marketers to optimize keyword targeting and conquest over competitors more effectively than other App Search Optimization tools.\r\n\r\n\r\nHow it works:<\/strong>\r\n