{"id":45652,"date":"2022-08-16T16:14:05","date_gmt":"2022-08-16T23:14:05","guid":{"rendered":"https:\/\/www.kochava.com\/?p=45652"},"modified":"2022-08-18T14:25:00","modified_gmt":"2022-08-18T21:25:00","slug":"how-to-prepare-for-googles-better-ads-experience-update","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/how-to-prepare-for-googles-better-ads-experience-update\/","title":{"rendered":"How to Prepare for Google’s Better Ads Experience Update"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1660584585013{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Minimizing revenue loss<\/h2>\r\n[\/vc_column_text][vc_column_text]Anyone who has played mobile games, especially hyper-casual games, has had that frustrating experience of ad overload. Nothing is more distracting and frustrating than having ads pop up when you don\u2019t expect it. That\u2019s what <\/span>Google\u2019s recent developer program policy announcement around a Better Ads Experience<\/span><\/a> is aimed to address. <\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ bottom_padding=”20″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”45662″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]The policy update focuses around interstitial ads that negatively impact users in specific scenarios and will take effect on September 30, 2022. With gaming revenues already under <\/span>pressure<\/span><\/a>, finding creative solutions to monetize ads has become increasingly important. Read on to learn more about Google\u2019s policy and understand what it means for app developers.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1660584600482{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Google\u2019s interstitial ad guidelines<\/h3>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1660685531363{padding-bottom: 20px !important;}”]Interstitial ads are full-screen static or video ads that block out the app\u2019s other content for a set time period. Because the format, timing, and placement of interstitial ads can impede the user\u2019s experience, Google wants additional governance around this ad format.<\/span>\r\n\r\nAccording to <\/span>Google<\/span><\/a>, ad experiences that will no longer be allowed include:<\/span>\r\n