{"id":46399,"date":"2022-10-04T08:34:49","date_gmt":"2022-10-04T15:34:49","guid":{"rendered":"https:\/\/www.kochava.com\/?p=46399"},"modified":"2025-09-17T13:13:33","modified_gmt":"2025-09-17T20:13:33","slug":"measuring-meaningful-post-install-events","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/measuring-meaningful-post-install-events\/","title":{"rendered":"Measuring Meaningful Post-Install Events"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1664897597822{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Gain full funnel insights from your in-app events<\/h2>\r\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Measuring post-install events is important to understand what your users do within your app, but without full-funnel measurement of those events, it will be difficult to increase your overall app growth. In this post, we explore why meaningful events measurement is important and how best to implement these events for optimal insights.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1664897603804{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

What are post-install events?<\/h3>\r\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Post-install events are actions that are taken by a user after they have downloaded an app. Such events can include the first time a user opens an app, registers for a loyalty program, starts a free trial, or completes a purchase. All of these events make up the user funnel. The deeper a user engages in that funnel, the higher their retention and lifetime value (LTV).<\/span>\r\n\r\nFor examples of post-install events across app categories & verticals, visit our support documentation<\/a>.[\/vc_column_text][vc_column_text css=”.vc_custom_1758138799488{padding-top: 20px !important;padding-bottom: 20px !important;}” text_direction=”default”]\r\n

Why is it important to measure full-funnel events?<\/h3>\r\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Measuring the right post-install events provides valuable insights into the user journey. Further, measuring enough events within the user funnel (high, mid, and deep-funnel events) will result in data significance. When enough of the right data is gathered and measured, it carries more meaning and importance, allowing for quality optimization and reengagement strategies.\u00a0\u00a0<\/span>\r\n\r\nWithout measuring full-funnel events it\u2019s hard to get the intel that you need to answer important questions and, ultimately, complete goals. Running your marketing efforts without enough valuable data can stall your business and mitigate app growth.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1758138617853{padding-top: 20px !important;padding-bottom: 20px !important;}” text_direction=”default”]\r\n

Establish full-funnel measurement<\/h3>\r\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]When measuring post-install events, it is important to measure multiple events within the user funnel. Solely measuring the top and bottom funnel events does not provide enough information to capture user engagement information.\u00a0<\/span>\r\n\r\nFor example, if you only measure an app open and a purchase event, there is a lot of ambiguity as to what journey the user took to get from an app open to a purchase. Adding mid-funnel event measurement (e.g., create account, product view, add to cart, etc.) not only provides more insights, but it also allows you to see drop-off in the funnel, leverage predictive churn modeling, and identify opportunities for reengagement. It helps answer questions such as:<\/span>\r\n