{"id":47012,"date":"2023-01-05T08:46:48","date_gmt":"2023-01-05T16:46:48","guid":{"rendered":"https:\/\/www.kochava.com\/?p=47012"},"modified":"2023-01-05T14:03:06","modified_gmt":"2023-01-05T22:03:06","slug":"breaking-down-crowd-anonymity-on-skadnetwork","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/breaking-down-crowd-anonymity-on-skadnetwork\/","title":{"rendered":"Breaking Down Crowd Anonymity on SKAdNetwork"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1672955481720{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Apple\u2019s way of ensuring users DON\u2019T stand out from the crowd<\/h3>\r\n[\/vc_column_text][vc_column_text]In October, SKAdNetwork v4.0 was released alongside iOS 16.1. This new version expands the amount of information marketers may glean through attribution while maintaining Apple’s privacy-protecting policies. While Apple has not released the specifics of its privacy threshold counts and may never do so, the current release of v4.0 provides marketers and advertisers with a bit more information with which to adjust their marketing plans.<\/span>\r\n\r\nNow, let\u2019s get into the meat and potatoes.\u00a0 <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1666280734037{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

What is crowd anonymity?<\/h3>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1672790703317{padding-top: 0px !important;padding-bottom: 0px !important;}”]Apple previously defined “crowd anonymity” levels based on attribution volume in June: low, medium, and high. However, following its release, Apple built on the Tiers 1-3 concept, as seen below, introducing the concept of Tier 0 for a <\/span>total of 4 tiers<\/span>.<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1672955467075{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”47052″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Crowd anonymity is too low in Tier 0, resulting in massive data redaction or no postbacks at all. Essentially, the larger the crowd, the more anonymous each individual member becomes. As crowd anonymity increases with each tier, more granular data becomes available within the conversion postbacks Apple sends to ad networks and advertisers. The most granular data is only available at the highest crowd anonymity tier to ensure that SKAdNetwork remains truly anonymous – preventing any data points from being tied back to an individual user or device.\u00a0<\/span>\r\n\r\n*Note that Apple still does not precisely provide the thresholds for each tier, only that with more attributed volume, each tier is reached, and more data is shared.<\/span>\r\n\r\nHow Apple categorizes app downloads within tiers<\/b>\r\n\r\nApple provided insight into the categorization of app downloads within tiers. The placement is determined in accordance with 3 main factors as described below.<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1672790516563{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n\r\n\r\n\r\n\r\n
1<\/b><\/span><\/td>\r\n2<\/b><\/span><\/td>\r\n3<\/b><\/span><\/td>\r\n<\/tr>\r\n
The crowd size associated with the app or domain displaying the ad<\/span><\/td>\r\nThe advertised app<\/span><\/td>\r\nThe hierarchical source identifier the ad network provides<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1672790358838{padding-top: 20px !important;padding-bottom: 20px !important;}”]The crowd anonymity tier reached has bearing on the following conversion postback elements:\u00a0<\/span>\r\n