{"id":47484,"date":"2022-12-13T08:15:46","date_gmt":"2022-12-13T16:15:46","guid":{"rendered":"https:\/\/www.kochava.com\/?p=47484"},"modified":"2022-12-13T08:15:46","modified_gmt":"2022-12-13T16:15:46","slug":"the-5-pitfalls-of-seasonal-marketing","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/the-5-pitfalls-of-seasonal-marketing\/","title":{"rendered":"The 5 Pitfalls of Seasonal Marketing"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1670005126967{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Effective marketing happens all year long<\/h2>\r\n[\/vc_column_text][vc_column_text]The change of seasons brings with it different holidays, temperatures, activities, and, for a marketer, new opportunities to capture unique audiences. But this is easier said than done. As you formulate your <\/span>seasonal marketing<\/span> strategy for the upcoming year, you might be missing the mark on some key approaches.<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1670877937005{padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”47283″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]In this blog, we will highlight five potential pitfalls you might encounter as you prepare your marketing strategy for the new year and ways to course correct before another season goes by.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1670005112047{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

1. Your timing is off<\/h3>\r\n[\/vc_column_text][vc_column_text]As the saying goes, timing is everything. And when it comes to marketing, nothing is more important than the timing of your campaigns. Sending out marketing materials too early or too late can have a major impact on the success of your campaigns. If you start too far in advance, your audience might not be ready to purchase your product or service. However, if you wait too long your audience may already be on to the next thing. Finding a good middle ground is key, but that balance looks different for every business.<\/span>\r\n\r\nThe vertical your business falls under could help you determine the timing of your seasonal marketing campaigns. For example, tax apps would focus their ad spend between the months of January and April to acquire new customers or reengage past customers, but would spend very little, if anything, during the rest of the year.<\/span>\r\n\r\nOn the other hand, ecommerce apps spend a majority of their budget during the holiday season between October and December when many people are buying gifts. While the holiday\u2019s are a very lucrative time for many businesses, marketers are spending a premium on ad space. You could discover that another time of the year is better suited for your marketing spend. Don\u2019t compete at premium rates if you don\u2019t have to.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1670005096848{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

2. You\u2019re using limited marketing channels<\/h3>\r\n[\/vc_column_text][vc_column_text]You want your campaigns to stand out but they might not be making the impact you\u2019re hoping for. With seasonal marketing, there\u2019s an influx of advertisements on a variety of platforms. If you\u2019re not utilizing a range of marketing channels, your campaigns might be getting lost in the chaos, and you might not be reaching the audiences you\u2019re hoping to target.<\/span>\r\n\r\nPaid digital marketing on platforms like Google and Facebook is a common and effective strategy. In fact, <\/span>68%<\/span><\/a> of marketers say that paid advertising is \u201cvery important\u201d to their marketing strategy. However, it shouldn\u2019t be the only channel you advertise on. Other platforms you can utilize include:<\/span>\r\n