{"id":47967,"date":"2023-01-16T08:38:08","date_gmt":"2023-01-16T16:38:08","guid":{"rendered":"https:\/\/www.kochava.com\/?p=47967"},"modified":"2023-01-19T14:44:52","modified_gmt":"2023-01-19T22:44:52","slug":"influencer-marketing-and-campaign-measurement","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/influencer-marketing-and-campaign-measurement\/","title":{"rendered":"Influencer Marketing and Campaign Measurement"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1674165367561{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Audience Size Does Matter, but Not in the Way You Think.<\/h3>\r\n[\/vc_column_text][vc_column_text]Influencer marketing is a form of marketing in which brands work with individuals who have a significant following on social media or other online platforms to promote their products or services. The most valuable commodity in this dynamic is not the influencer, but their fan base. Built over time through common interests, content, or humor, these audiences are loyal and often consider the influencer as a trusted source of information. This relationship is continually fostered through perceived authenticity, expertise, and relevance. These factors are the driving force behind a brand’s campaign reach. By targeting a specific audience through an influencer, they can increase brand awareness, build credibility, and boost conversions. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1673886431837{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Types of influencers<\/h3>\r\n[\/vc_column_text][vc_column_text]Influencers are commonly split into four tiers by follower count. Those tiers are: mega, macro, micro, and nano. Choosing the right kind of influencer will help a brand effectively reach and engage with its target audience. On the other hand, choosing the wrong influencer can be detrimental to a brand\u2019s reputation and may not deliver on the campaign\u2019s objectives or goals. A recent study conducted by IZEA found that <\/span>62% of people<\/span><\/a> would be more likely to trust a sponsored post from a social media influencer than an A-list celebrity. This emphasizes the importance of choosing an influencer that best represents your brand’s interests.<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Mega: 1 million+ followers<\/b>\r\n\r\nMega influencers are often celebrities or people who\u2019ve become celebrities due to their presence on social media. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Macro: 100,000 – 1 million followers<\/b>\r\n\r\nMacro influencers are slightly better equipped to engage with followers than mega influencers and yet still boast broad audience reach.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Micro: 10,000 – 100,000 followers<\/b>\r\n\r\nMicro-influencers have smaller audiences which offer even more opportunities to engage with fans. This group of influencers usually has more narrowly defined niches than mega and macro influencers.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Nano: >1,000 followers\u00a0<\/b>\r\n\r\nNano influencers have the lowest counts of the bunch. Despite this, they\u2019re highly authentic, and their content is usually the most targeted to a specific niche. Their engagement rates with followers tend to be the highest of all the influencer types. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1673886441107{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Niches<\/h3>\r\n[\/vc_column_text][vc_column_text]Influencer niches have highly specialized pieces of content curated by the influencer for their audience. Typically, the smaller the influencer is, the higher the chances are their social platform or online identity is heavily invested in a niche. These specialized spaces can vary widely, and there are influencers in virtually every niche imaginable. When it comes to selecting a face for your brand’s campaign, it\u2019s important to choose one that is relevant to your target audience, their interests, and the products or services you offer.\u00a0<\/span>\r\n\r\nCommon niches include:<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1674163807306{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”48008″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1674165574094{padding-top: 10px !important;padding-bottom: 20px !important;}”]\r\n

Marketing strategies<\/h3>\r\n[\/vc_column_text][vc_column_text]You\u2019ve picked an influencer that perfectly matches your campaign goals; <\/span>now what<\/span><\/a>? Your campaign will launch to a pre-built audience, it\u2019s no doubt that they\u2019ll <\/span>see<\/span><\/i> your content, but how do you <\/span>engage<\/span><\/i> them? Luckily, this unique form of marketing includes equally unique opportunities for engagement. Here are some tried and true campaign ideas:<\/span><\/b><\/b>\r\n