{"id":48136,"date":"2023-01-31T14:58:31","date_gmt":"2023-01-31T22:58:31","guid":{"rendered":"https:\/\/www.kochava.com\/?p=48136"},"modified":"2023-02-01T17:01:41","modified_gmt":"2023-02-02T01:01:41","slug":"kochava-product-partnership-updates-january-2023","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-product-partnership-updates-january-2023\/","title":{"rendered":"Kochava Product &amp; Partnership Updates &#8211; January 2023"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1675297612932{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3 style=\"text-align: left\">SKAdNetwork 4.0, R.I.P. iAd, Android SDK news, and Google app campaigns for pre-registration<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Welcome to 2023! The new year has started off strong with exciting updates and advancements. We\u2019re thrilled to continue building upon what we accomplished last year. If you need a refresher on where we ended 2022, check out the EOY product updates <\/span><a href=\"https:\/\/www.kochava.com\/kochava-product-partnership-updates-eoy-2022\/\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">. Stay tuned for more improvements in the year ahead!<\/span>\r\n\r\n<span style=\"font-weight: 400\">In this product update, we will touch on the following:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SKAdNetwork v4.0 postback support<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google App campaigns for pre-registration\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Necessary Android SDK updates<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">View-through re-engagement support coming soon<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">iAd deprecation coming February 7th<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Leveraging your MMP data with Search Ads Maven\u2019s Scripted Automation<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New and updated partner integrations<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Let\u2019s unpack further details on each item below.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1675205628954{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>SKAdNetwork 4.0 postback support<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Kochava now supports data ingestion of SKAdNetwork 4.0 postbacks with data being accessible in Kochava Query. If you\u2019re sprinting for early adoption of SKAdNetwork 4.0 and will be using a server-to-server integration approach where you\u2019re mapping your own conversion models, lock windows, etc., Kochava will receive and surface all of the new data fields &#8211; ensuring no data loss. Please keep in mind that your ad network partner(s) will need to first support signing ads with v4.0, as the ad signature is the catalyst for 4.0 postbacks. Contact your Client Success Manager or email <\/span><a href=\"mailto:Support@Kochava.com\"><span style=\"font-weight: 400\">Support@Kochava.com<\/span><\/a><span style=\"font-weight: 400\"> for questions.<\/span>\r\n\r\n<span style=\"font-weight: 400\">To stay in-the-know on other upcoming SKAdNetwork support updates, please <\/span><a href=\"https:\/\/www.kochava.com\/subscribe\/\"><span style=\"font-weight: 400\">subscribe to our newsletter<\/span><\/a><span style=\"font-weight: 400\">.\u00a0 <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1675205642640{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Google App campaigns for pre-registration now supported<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Kochava now supports Google\u2019s App Campaigns for pre-registration. App campaigns for pre-registration enable marketers to drive proactive excitement for an app or game before its official launch &#8211; generating an early install base that gives user acquisition for new titles an immediate bump. Once your app or game is live and installs begin, Kochava\u2019s integration with Google allows for install attribution back to these pre-registration ads. You can find the results from this new Google Ads campaign type in both Kochava Query and Reporting (when \u201cinclude SAN claim data\u201d is\u00a0 part of the requested report).<\/span>\r\n\r\n<span style=\"font-weight: 400\">Please note that this is a newer campaign type that\u2019s not yet available to all advertisers, so be sure to ask your Google account representative about your options for early access. To learn more about the requirements, benefits, and best practices for this campaign type, visit this <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9441344\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Google help article<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">For any questions, reach out to your Client Success Manager or email <\/span><a href=\"mailto:Support@Kochava.com\"><span style=\"font-weight: 400\">Support@Kochava.com<\/span><\/a><span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1675205657367{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Ensure your Kochava Android SDK version 3.11 or above<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Google is working toward its enforcement deadline relating to the updated Google Play policy that prohibits collection of both the ADID and Android ID in tandem. If you\u2019re measuring Android apps with Kochava and have any apps leveraging an Android SDK version less than v3.11, please update your integration ASAP to use version 3.11 or higher.<\/span>\r\n\r\n<span style=\"font-weight: 400\">As always, we recommend being on the <\/span><a href=\"https:\/\/support.kochava.com\/sdk-integration\/android-sdk-integration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">most up-to-date SDK version<\/span><\/a><span style=\"font-weight: 400\"> to include all of the latest features and capabilities.<\/span>\r\n\r\n<span style=\"font-weight: 400\">If you have an app in distribution using an SDK version older than 3.11, you may receive, or have already received, messaging from Google Play on this matter. Feel free to contact your Client Success Manager or email <\/span><a href=\"mailto:Support@Kochava.com\"><span style=\"font-weight: 400\">Support@Kochava.com<\/span><\/a><span style=\"font-weight: 400\"> if you need help running a check across your Android apps.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">In addition, you may read this <\/span><a href=\"https:\/\/www.kochava.com\/adid-updates-for-android-devices-on-april-1st\/\"><span style=\"font-weight: 400\">prior blog post<\/span><\/a><span style=\"font-weight: 400\"> related to Google\u2019s update policy. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1675205673300{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>View-through reengagement attribution coming soon<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Kochava product and engineering teams are in the final stages of testing and rolling out support for view-through attribution on re-engagement campaigns. Kochava has long supported click-through attribution for re-engagement campaigns, but this marks a major expansion of performance visibility where impressions can now be attributed to any post-install event designated as a conversion on your re-engagement trackers.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">A number of clients are about to begin testing this new functionality in beta phase, with a full production release and general availability set for March. Please be on the lookout for additional email communications related to updated control settings at the app level within your account. Due to the potential for view-through attribution on re-engagement campaigns to greatly increase attributed conversion volumes, this feature will be auto-defaulted to \u2018off\u2019 on any existing app within your account. This means you will have full control of whether or not to activate impression-based re-engagement on each of your existing apps. After the full production release, newly created apps will have the app-level feature auto-defaulted to \u201con\u201d. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1675205689558{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>iAd deprecation coming February 7th<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">In late December, Apple advised that it will be deprecating the iAd framework for Apple Search Ads (ASA) on February 7th, 2023. If you have not already upgraded your Kochava iOS SDK to a version that enables ASA attribution via the new AdServices framework, please do so ASAP. The minimum Kochava iOS SDK version with AdServices support is v4.4.0.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Please see this <\/span><a href=\"https:\/\/www.kochava.com\/kochava-adds-support-for-apple-adservices-framework\/\"><span style=\"font-weight: 400\">prior post<\/span><\/a><span style=\"font-weight: 400\"> for more information related to Kochava support for the AdServices framework. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1675205704426{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Leveraging MMP data with Search Ads Maven\u2019s Scripted Automation<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">You can now tap into your MMP data and drive unlimited potential for ASA campaign automation. Remember that ASA, unlike most other super publishers, does not support post-install event postbacks to be used for app event optimization. As such, any optimization you may want to do based on how certain keywords drive lower funnel performance outcomes, is a manual and painstaking process &#8211; UNLESS you have a way to automate it.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">In January, the Search Ads Maven team added <\/span><b>Scripted Automation<\/b><span style=\"font-weight: 400\">. It\u2019s a breakthrough tool that puts marketers in the driver\u2019s seat to create tailored automation rules for the optimization of ASA keyword bidding. Unlike basic automation rules, Scripted Automation has no limits or barriers based on predefined triggers, filters, or action types. The sky is literally the limit. <\/span>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1675297644695{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;48150&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400\">While a keyword may seem to perform well based on total taps and installs, it may severely underperform in driving a brand\u2019s main key performance indicators, which happens after an install. As an example, a major fintech company built a trigger around their max tap-to-action cost where the desired action is a registration as measured through Kochava (not just an app install). When the tap-to-action cost exceeds a specified amount, let\u2019s say, $15.00, they can auto-decrease the keyword spend and re-allocate it to keywords where the tap-to-action cost is within their desired range. Previously, the marketing team had to do this manually. Now, this process can be fully automated and always-on.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">If you\u2019re spending at any volume on ASA and would like a quick consultation to understand the time-savings and spend optimization Scripted Automation could provide, contact your Client Success Manager, email <\/span><a href=\"mailto:Support@Kochava.com\"><span style=\"font-weight: 400\">Support@Kochava.com<\/span><\/a><span style=\"font-weight: 400\">, or directly <\/span><a href=\"https:\/\/www.searchadsmaven.com\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">request a demo<\/span><\/a><span style=\"font-weight: 400\">. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1675205728100{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>New partners and updated integrations<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">The Kochava Integrations team successfully processed 76 new partner integrations in January and deployed requested updates across a host of others. A highlight list is below. <\/span>\r\n\r\n<b>New integrated partners:<\/b>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Abhiman Innovations<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acemob<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adcare Media<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">addrollmob<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Admile<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adscope<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adsfill Technologies<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adsrivera<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adsvigour<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adura Network<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adyogi Ventures<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Afflix Traffic<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Alphamob<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ANDROMOBI<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AppTMedia<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Apptrust<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Appulse<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Appup<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Atlasmobi<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">breezemob<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Burning Clicks<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">cactuweb<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">campfiremob<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ClicksPros<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clicktapp digital media<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400\">Cloudmobi<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li><span style=\"font-weight: 400\">Comemobi<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">confidentmob<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversie Media<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">deeperads<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">dejavumobi<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">driftapps<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ehypr Solutions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Everadnet Solutions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Explorads Ermoza<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">fanfaretech<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fightmob<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">freesiads<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">furthermoreads<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">GeoAds Media<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">GLobalapps360<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">greengrass<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Infinitie Network<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">inspire Adz<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ioger<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">isoisotech<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Isummerads<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">jujubemob<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">kidultmedia<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">lilacads<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Linkme<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li><span style=\"font-weight: 400\">mobwhaleapp<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400\">modifymobile<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Myadsmantra<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Neoleads<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">NumixAd<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">OMMEDIA<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">paazoo<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">palettemobi<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">PeppaAds<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Perfologix Interactive Ventures<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prudigital Media<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">PUBEARN<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">RaceMedia<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">RAGHUVANSH<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ReachEffect<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rich Media Advertising<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rockets<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SuperAudiencer<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">surfertech<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Techolex Technologies<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Turbomobi<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Upyield<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vellzo Media<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">VU VAN NAM<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">wellads<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<b>Integrated partner updates:<\/b>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ADLAD<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adzhubmedia<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Affinity Global Inc<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">APP PUSH MEDIA<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ascended<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bidstalk<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li><span style=\"font-weight: 400\">Creative Clicks<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Digidarts Marketing<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">GeoAds Media<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">JFele<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Linkme<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">PrimeRoll Media<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li><span style=\"font-weight: 400\">Quantafi Digital<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400\">ReachEffect<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Switch<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Thing or Two<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Yahoo! JAPAN Display Ad Network<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400\">If you\u2019re an ad network, demand-side platform, or other partner looking to integrate with Kochava, please contact <\/span><a href=\"mailto:Integrations@Kochava.com\"><span style=\"font-weight: 400\">Integrations@Kochava.com<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">For a list of all integrated networks and publishers, <\/span><a href=\"https:\/\/www.kochava.com\/network-publisher-integrations\/\"><span style=\"font-weight: 400\">click here<\/span><\/a><span style=\"font-weight: 400\">. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1675205747655{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Questions<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">If you have any questions regarding these updates, please contact your Client Success Manager or email <\/span><a href=\"mailto:support@kochava.com\"><span style=\"font-weight: 400\">support@kochava.com<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Stay up-to-date with the latest news by <\/span><a href=\"https:\/\/www.kochava.com\/subscribe\/\"><span style=\"font-weight: 400\">subscribing to our newsletter<\/span><\/a><span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":42,"featured_media":48158,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,11],"tags":[],"class_list":{"0":"post-48136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-updates","8":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=48136"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48136\/revisions"}],"predecessor-version":[{"id":48152,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48136\/revisions\/48152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/48158"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=48136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=48136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=48136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}