{"id":48644,"date":"2023-03-29T09:55:14","date_gmt":"2023-03-29T16:55:14","guid":{"rendered":"https:\/\/www.kochava.com\/?p=48644"},"modified":"2024-01-16T11:25:04","modified_gmt":"2024-01-16T19:25:04","slug":"realtime-agency-debuts-as-kochava-authorized-partner","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/realtime-agency-debuts-as-kochava-authorized-partner\/","title":{"rendered":"Realtime Agency Debuts as Kochava Authorized Partner"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1680546626121{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Partnership leverages data-driven solutions for actionable results<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Realtime Agency, a global digital performance media agency with expertise in scientific methodology, has officially become an authorized partner with Kochava &#8211; the leading attribution and analytics platform. From ad operations and media channel management to performance creative, audience sourcing and measurement, Realtime Agency provides\u00a0 data-led solutions that drive real results. By joining the ranks of Kochava Authorized Partners, Realtime is now competitively positioned as a preferred choice for advertisers who trust Kochava for their measurement and attribution needs. The partnership empowers Realtime to utilize the Kochava Marketers Operating System<\/span><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\"> (m\/OS) to its full potential on behalf of the brands they serve. In this blog post, we\u2019ll explore Realtime Agency\u2019s unique suite of services and highlight how this newly formed partnership will enhance their client&#8217;s digital performance.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1680108539000{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Realtime Agency\u2019s focus on data-driven advertising<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">As data privacy concerns continue to impact the industry, the need for data-driven advertising solutions is more crucial than ever. Realtime Agency\u2019s investment in seasoned data scientists and top technology helps clients extract hard-to-reach learnings and beat competitors across the funnel. The agency offers a comprehensive range of services, providing clients with everything they need to succeed in the fast-paced world of digital advertising, including but not limited to:<\/span>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;center&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1680546650740{padding-top: 10px !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1680546272049{padding-top: 20px !important;}&#8221;]\r\n<h6><span style=\"color: #03b3e3;\"><b>Media Channel Management<\/b><\/span><b><\/b><\/h6>\r\n[\/vc_column_text][vc_column_text]\r\n<h6><b><\/b><b><\/b><span style=\"font-weight: 400; line-height: 30px;\">Realtime enables its clients to optimize their media mix and reach their target audiences through programmatic, search, social, and more.<\/span><\/h6>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1680546278000{padding-top: 20px !important;}&#8221;]\r\n<h6><span style=\"color: #03b3e3;\"><b>Measurement<\/b><\/span><b><\/b><\/h6>\r\n[\/vc_column_text][vc_column_text]\r\n<h6><b><\/b><span style=\"font-weight: 400; line-height: 30px;\">Realtime helps clients conquer attribution issues in order to develop both long-term channel investment strategy and real-time optimization.<\/span><\/h6>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1680546284232{padding-top: 20px !important;}&#8221;]\r\n<h6><span style=\"color: #03b3e3;\"><b>Audience Services<\/b><\/span><\/h6>\r\n[\/vc_column_text][vc_column_text]\r\n<h6><span style=\"font-weight: 400; line-height: 30px;\">Realtime leverages its in-house audience team to build high-value audience segments, clean existing audience pools, and manually verify targets for accuracy.<\/span><\/h6>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1680546290715{padding-top: 20px !important;}&#8221;]\r\n<h6><span style=\"color: #03b3e3;\"><b>Performance Creative<\/b><\/span><\/h6>\r\n[\/vc_column_text][vc_column_text]\r\n<h6><span style=\"font-weight: 400; line-height: 30px;\">Realtime utilizes a\u00a0 data-driven approach to creative testing and optimization.<\/span><\/h6>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1680108532623{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Maximizing performance with data and audience services<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Realtime\u2019s measurement and audience services provide clients with reliable data and effective targeting segments, even in the face of platform privacy updates and tracking limitations. With the help of their in-house data team and proprietary tools like the Realtime Kinetic Score, they offer marketing mix modeling, more accurate optimization, conclusive learnings, independent brand and conversion lift studies, forecasting, attribution modeling, and tracking solutions to help clients optimize their advertising efforts.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Additionally, Realtime\u2019s audience team leverages over 70 data vendors and their own audience database to build high-value targeting segments that are not reliant on cookies or pixels. Through this newly formed partnership with Kochava, Realtime can further enhance its measurement and attribution capabilities to help clients achieve even greater success in their digital performance.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1680108525939{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Expert services and cutting-edge technology<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Realtime Agency\u2019s suite of services, combined with Kochava\u2019s attribution and analytics platform, provides clients with actionable insights for the measurement and optimization of digital campaigns. The Kochava Marketers Operating System (m\/OS) delivers a range of features that enables Realtime Agency to track and analyze campaign performance across all channels and devices. This includes advanced fraud detection and prevention, custom reporting, and integration with major ad networks and platforms. By partnering with Kochava, Realtime Agency is equipped to provide clients with the insights needed to make informed, data-driven decisions about campaign strategy and optimization. This partnership also delivers a more seamless, streamlined experience for clients, reducing the time and stress required for measurement and attribution.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1680108518658{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>How do you become a Kochava Authorized Partner?<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">If you&#8217;re an agency interested in becoming a Kochava Authorized Partner, please <\/span><a href=\"https:\/\/www.kochava.com\/kochava-authorized-partners\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> today. The process involves a series of educational Discovery Sessions on various topics, including:<\/span>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measurement &amp; Attribution*<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fraud Prevention<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Engagement<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deep Linking<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">iOS 14.5+ and SKAdNetwork<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apple Search Ads<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identity Solutions<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MediaLift\u2122<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">OTT and CTV<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400;\">*Measurement &amp; Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the <\/span><a href=\"https:\/\/media-index.kochava.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kochava Media Index<\/span><\/a><span style=\"font-weight: 400;\">, the largest advertising database in the world.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":71,"featured_media":48645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[228],"class_list":{"0":"post-48644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"tag-authorized-agency-partner"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=48644"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48644\/revisions"}],"predecessor-version":[{"id":48780,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48644\/revisions\/48780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/48645"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=48644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=48644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=48644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}