{"id":48695,"date":"2023-04-04T09:49:03","date_gmt":"2023-04-04T16:49:03","guid":{"rendered":"https:\/\/www.kochava.com\/?p=48695"},"modified":"2023-04-26T09:26:55","modified_gmt":"2023-04-26T16:26:55","slug":"skadnetwork-4-0-prep-checklist-for-marketers","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/skadnetwork-4-0-prep-checklist-for-marketers\/","title":{"rendered":"SKAdNetwork 4.0 Prep Checklist for Marketers"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1682355643854{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Updating your SDK, new conversion model configurations, reporting changes, and more<\/h3>\r\n[\/vc_column_text][vc_column_text]The heart of Store Kit Ad Network (SKAdNetwork 4.0 also sometimes called SKAN 4.0), has begun to beat as we\u2019ve started to see the first postbacks arrive. For the countless marketers that look to Kochava as their mobile measurement partner (MMP), we have compiled this helpful checklist to guide you on the next steps you need to take for any of your iOS apps where you want to measure campaigns over the 4th generation of the SKAdNetwork. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1680563341836{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Quick recap of SKAdNetwork v3.0 vs v4.0 changes<\/h3>\r\n[\/vc_column_text][vc_column_text]Before we dive into the checklist, let\u2019s take a moment to review what\u2019s changed between v3 and v4 of SKAdNetwork. The summary table below captures a high-level overview of the differences.<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”49263″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column_inner][\/vc_row_inner][vc_column_text]For a more in-depth breakdown, please read our prior posts <\/span>Apple Releases SKAdNetwork 4.0 with iOS 16.1<\/b><\/a>, <\/span>Breaking Down Crowd Anonymity on SKAdNetwork<\/b><\/a>, and\/or watch our <\/span>SKAdNetwork Webinar<\/b><\/a> on demand.<\/span>\r\n\r\nNow, let\u2019s dig into the checklist. We will split this into two groups. The first will be those that leverage the Kochava software development kit (SDK) to act as the mechanism that signals SKAdNetwork on their app\u2019s behalf. This is the most turnkey approach and lets Kochava handle all of the heavy lifting on behalf of the marketer and developer. The second group will be for those that use our server-to-server (S2S) integration option, which means the app developer will need to self-integrate with SKAdNetwork APIs and own the in-app logic for conversion values and lock windows.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1680563358632{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

SKAdNetwork 4.0 – Checklist for clients using the Kochava SDK<\/h3>\r\n[\/vc_column_text][vc_column_text]Congratulations! You\u2019ve chosen the path of least resistance. Our iOS SDK gives you out-of-the-box support for SKAdNetwork 4.0 and access to our simple and intuitive conversion model functionality to align SKAdNetwork reporting with your key performance indicators. <\/span>\r\n

STEP 1:<\/strong>\u00a0Update your iOS SDK<\/h4>\r\nKochava iOS SDK v7 is available now and has built-in support for SKAdNetwork 4.0. Be sure to communicate and coordinate with your app developers to review the iOS SDK documentation<\/a><\/span> and schedule integration updates for your iOS apps based on when you want to start leveraging SKAdNetwork 4.0 functionality.<\/span>\r\n\r\nIntegration of this new SDK is a prerequisite to taking advantage of SKAdNetwork 4.0\u2019s new features and configurations in your Kochava account dashboard. It\u2019s important to note that the new SDK is fully backward compatible with prior versions of SKAdNetwork; as such, early integration will not impact existing SKAdNetwork functionality.<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1680564526075{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”#00b3e3″ column_border_style=”solid” enable_border_animation=”true” column_padding_type=”default” gradient_type=”default”]
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TIP<\/strong> <\/div>
<\/div><\/div>[vc_column_text]Are you currently measuring post-install events?\u00a0<\/b>\r\nIf the answer is no, take this moment to implement one or more post-install events (e.g., registration, purchase, trial, level complete, etc.) for measurement with Kochava. In order to fully leverage the benefits of SKAdNetwork conversion value models with Kochava, you will need to have post-install events to hydrate user engagement into those models.\u00a0<\/span>\r\n\r\nC<\/span>ontact your Client Success Manager or email <\/span>Support@Kochava.com<\/span><\/a> for guidance on the ideal events to implement. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n

STEP 1-B:<\/strong>\u00a0Set Kochava to receive the advertiser copy of SKAdNetwork postbacks\r\n*Please note that this step is optional, but it is recommended.<\/span><\/i><\/h4>\r\nStarting with iOS 15, Apple added support for sending copies of winning SKAdNetwork postbacks to an endpoint of the advertiser\u2019s choosing. This is in addition to the postbacks sent to ad networks. You can set an endpoint provided by Kochava to receive copies of the winning SKAdNetwork postbacks on your behalf. While the postback copies do not replace the forwarded postbacks that Kochava receives from ad networks with enriched campaign metadata, they do serve a purpose for additional validation. Additionally, Kochava can forward that postback to a designated endpoint.<\/span>\r\n\r\nIf you have not already designated Kochava as your endpoint for this purpose, it is best to follow the instructions outlined in this <\/span>support document<\/span><\/a> and request this update with your app developers at the same time they\u2019re updating the SDK integration.\u00a0 <\/span>[\/vc_column_text][vc_column_text]\r\n

STEP 2:<\/strong> Review Kochava\u2019s SKAdNetwork v4.0 configuration options to begin planning your strategy <\/b><\/h4>\r\nWhether this is your first time using SKAdNetwork or you\u2019ve used it before, there are enough new developments and capabilities with v4.0 that you\u2019ll want to review Kochava\u2019s support approach so you can decide how best to configure your conversion models, coarse-grained values, and lock window functionality.<\/span>\r\n\r\nKochava offers four distinct conversion value models that help you align SKAdNetwork reporting data with the key performance indicators that make the most sense for your business. The four models are: <\/span>[\/vc_column_text][vc_row_inner column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1680648051951{padding-top: 20px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Highest Value Event<\/b>\r\nThis model lets you view performance based on the highest-value event completed by the user, where you get to dictate a hierarchy of any in-app events you\u2019re measuring with your app.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Revenue<\/b>\r\nThis model lets you view performance based on how much revenue users generate, where you get to set custom or equal revenue buckets tied to any revenue-generating events you\u2019re measuring with your app. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1680648058100{padding-top: 10px !important;padding-bottom: 0px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]User Journey<\/b>\r\nThis model lets you view performance based on groupings of events completed by users, regardless of order, where you get to designate the events in each group.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Engagement<\/b>\r\nThis model lets you view performance based on the number of times users complete a specific event, where you get to select the event of choice. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Within each model, you will have varying options related to coarse value mappings and optional\u00a0 lock window functionality.\u00a0<\/span>\r\n\r\nLet\u2019s take a look at these options under the <\/span>Revenue<\/span> model as an example.<\/span>\r\n\r\nHere, you can see how a marketer can configure the various revenue range buckets. <\/span>Within the first conversion window<\/strong>, if <\/span>crowd anonymity<\/span><\/a> is HIGH, the marketer would receive the <\/span>fine<\/b>\u00a0conversion value (0-63) in the postback and know exactly which revenue bucket a cohort of users fell into.\u00a0<\/span>\r\n\r\nHowever, what if HIGH crowd anonymity wasn\u2019t achieved and\/or the postback was for conversion windows 2 or 3, where <\/span>fine <\/b>conversion values are unavailable? That\u2019s where the <\/span>coarse <\/b>conversion values come into the equation.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”48700″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_bottom=”50″][\/vc_column_inner][\/vc_row_inner][vc_column_text]In the case of the <\/span>Revenue<\/span> model, marketers will be able to dictate which revenue buckets equate to LOW, MEDIUM, and HIGH <\/span>coarse <\/b>conversion values. So, in this example, if the marketer saw LOW, they would know the users had installed and may have spent between $0-$5. Whereas, if they saw MEDIUM, they would know the users generated between $5-$25 in revenue. The insight isn\u2019t as specific, but it\u2019s still directional. <\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”48701″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1680565324566{padding-bottom: 20px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”#00b3e3″ column_border_style=”solid” enable_border_animation=”true” column_padding_type=”default” gradient_type=”default”]
<\/i> <\/div>
IMPORTANT | Automatic Fine-To-Coarse Mapping:<\/b> <\/div>
<\/div><\/div>[vc_column_text]For clients already leveraging the <\/span>Engagement<\/b>, <\/span>Highest Value Event<\/b>, and\/or <\/span>Revenue<\/b> SKAdNetwork conversion models, Kochava pre-populated “suggested\u201d fine-to-coarse value mapping. As you log in and access the updated SKAdNetwork Configuration dashboard, you will find those suggested mappings in place, but will have the option to override them as needed. Clients leveraging the <\/span>User Journey<\/b> or <\/span>Custom<\/b> model will need to manually configure these mappings.\u00a0<\/span>\r\n\r\nIt\u2019s important to note that the new SKAdNetwork 4.0 specific settings will ONLY apply when all of the <\/span>conditions for a SKAdNetwork 4.0 postback<\/span><\/a> have been met. These conditions include:\u00a0<\/span>\r\n