{"id":48844,"date":"2023-04-10T10:04:31","date_gmt":"2023-04-10T17:04:31","guid":{"rendered":"https:\/\/www.kochava.com\/?p=48844"},"modified":"2024-01-16T11:24:09","modified_gmt":"2024-01-16T19:24:09","slug":"appalgo-joins-forces-with-kochava-as-new-authorized-partner","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/appalgo-joins-forces-with-kochava-as-new-authorized-partner\/","title":{"rendered":"Appalgo Joins Forces with Kochava as New Authorized Partner"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1681151956108{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Maximizing mobile app success with Appalgo and Kochava<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The mobile app industry is constantly evolving, with new technologies and trends emerging daily. Keeping up with these changes can be a daunting task for app developers and marketers. Fortunately, there are companies dedicated to making this process easier. Kochava, a leading provider of real-time data solutions for omni-channel attribution and measurement, is one such company.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Recently, Kochava has partnered with <\/span><a href=\"https:\/\/www.appalgo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Appalgo<\/span><\/a><span style=\"font-weight: 400;\">, a performance marketing agency, and programmatic platform. This partnership integrates the strengths of both companies to provide a comprehensive suite of tools and services for app developers and marketers. In this blog post, we&#8217;ll explore the details of the partnership and the benefits it offers the mobile app industry.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1681146236710{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Kochava\u2019s leading industry expertise in ad fraud<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">In this partnership, Kochava provides Appalgo with its expertise and advanced mobile app measurement and fraud prevention technology. With access to Kochava&#8217;s platform, Appalgo can now deliver even more accurate and actionable insights to its clients, including comprehensive install tracking, in-app event tracking, and advanced technologies such as machine learning and big data analytics for fraud prevention. Kochava&#8217;s expertise in this area was demonstrated by its success in helping <\/span><a href=\"https:\/\/www.kochava.com\/uber-case-study\/\"><span style=\"font-weight: 400;\">Uber recover millions from an ad fraud scheme<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1681146223677{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Appalgo\u2019s secret sauce for enhanced performance<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Appalgo is the ultimate performance marketing agency and programmatic platform powered by data, combining bold creative <\/span><span style=\"font-weight: 400;\">pinpoint audiences for results that make an impact<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Their mission is to help ambitious developers and brands acquire the users they need <\/span><span style=\"font-weight: 400;\">while reaching their goals at the same time. <\/span><span style=\"font-weight: 400;\">By simplifying and maximizing user acquisition (UA) targets, Appalgo enables clients to focus on strategic decision-making and achieve explosive growth. Appalgo\u2019s activities consist of two main elements including their agency services, as well as programmatic media buying.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Appalgo offers a range of agency services for mobile apps, web, and desktop products, including:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Performance UA<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative Studio<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Branding Development<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transparency<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost + Agency Fee Model<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Ad inventory is acquired across pay-per-click, social, and native advertising platforms such as Facebook, Google, Apple Search Ads, TikTok, Snapchat, Twitter, Reddit, Taboola, Outbrain, and more. They deliver targeted ads that acquire users across multiple channels, reaching a wider audience with incredible impact.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Appalgo&#8217;s second activity is focusing on programmatic media buying &#8211; performance-based user acquisition for mobile apps, optimizing every step in the funnel, including CPM, CPC, CPI, CPA and post-install events and targets. But what truly sets Appalgo apart is their unwavering commitment to their clients. Their partnerships with leading exchanges ensure clients get both quality and quantity. With Appalgo, clients can rest assured that their user acquisition needs are in the best possible hands.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1681146213015{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>What do mobile app developers and marketers gain from this partnership?<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The partnership between Kochava and Appalgo offers numerous benefits for mobile app developers and marketers. With Kochava&#8217;s expertise in real-time data solutions and advanced technologies for omni-channel attribution and measurement, combined with Appalgo\u2019s dynamic performance-driven UA solutions, clients have a comprehensive toolset to ensure success for their products. Advertisers can access actionable insights and leverage Kochava&#8217;s fraud prevention solutions to protect their investments and deliver trustworthy ad experiences to consumers. With the support of Appalgo and Kochava\u2019s industry-leading technology and expertise, mobile app developers and marketers can confidently and safely achieve their goals.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1681146042850{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>How do you become a Kochava Authorized Partner?<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">If you&#8217;re an agency interested in becoming a Kochava Authorized Partner, please <\/span><a href=\"https:\/\/www.kochava.com\/kochava-authorized-partners\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> today. The process involves a series of educational Discovery Sessions on various topics, including:<\/span>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measurement &amp; Attribution*<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fraud Prevention<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Engagement<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deep Linking<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">iOS 14.5+ and SKAdNetwork<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apple Search Ads<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identity Solutions<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MediaLift\u2122<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">OTT and CTV<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400;\">*Measurement &amp; Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the <\/span><a href=\"https:\/\/media-index.kochava.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kochava Media Index<\/span><\/a><span style=\"font-weight: 400;\">, the largest advertising database in the world.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":71,"featured_media":48848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[228],"class_list":{"0":"post-48844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"tag-authorized-agency-partner"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=48844"}],"version-history":[{"count":4,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48844\/revisions"}],"predecessor-version":[{"id":48855,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/48844\/revisions\/48855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/48848"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=48844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=48844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=48844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}