{"id":49326,"date":"2023-05-04T09:14:06","date_gmt":"2023-05-04T16:14:06","guid":{"rendered":"https:\/\/www.kochava.com\/?p=49326"},"modified":"2023-05-04T11:36:00","modified_gmt":"2023-05-04T18:36:00","slug":"social-media-ctv-a-digital-gold-rush-for-advertisers","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/social-media-ctv-a-digital-gold-rush-for-advertisers\/","title":{"rendered":"Social Media & CTV: A Digital Gold Rush for Advertisers"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1682956442664{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Cashing in on the digital connection.<\/h3>\r\n[\/vc_column_text][vc_column_text]How much is your attention worth? Five dollars a minute? Fifty? Every moment you spend online equates to a dollar amount somewhere to someone. As people increasingly turn to digital media for entertainment and connection, the line between social media and connected TV (CTV) is beginning to blur. Advertisers are seizing the opportunity to tap into the powerful human connection that exists between these platforms. Social media giants like Facebook\/Instagram, Twitter, TikTok, and Snapchat have revolutionized how people connect and share information. At the same time, CTV devices like Roku, Apple TV, and Amazon Fire TV have transformed how people consume television. In this blog, we’ll explore how the convergence of social media and CTV is creating a digital gold rush for advertisers and how they can engage in this trend by leveraging each platform’s unique strengths to connect with audiences in new and engaging ways.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1682956615146{padding-top: 20px !important;padding-bottom: 0px !important;}”]\r\n

Advertising on social platforms<\/h3>\r\n[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”60px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Connected TV isn’t the only digital platform that’s caught the attention of advertisers. Social media has fundamentally transformed human interaction and the way we consume information. Platforms like Facebook, Instagram, TikTok, Twitter, and Snapchat have become integral to daily life for billions of people worldwide. By leveraging social media’s powerful human connection, advertisers can target potential customers with personalized ads, making it a digital goldmine. In addition, the rise of CTV has created new opportunities for social media apps to reach audiences on the big screen. <\/span>\r\n\r\nFor example, many CTV devices now allow users to access apps like Facebook, Instagram, and Twitter, enabling advertisers to reach viewers across multiple platforms. <\/span>According to Statista<\/span><\/a>, global ad spend on social media is projected to reach $268.70 billion in 2023. Social media’s continued expansion and its effect on customer behavior make it an essential component of any digital marketing plan.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”49331″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1682956391635{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Brick and Mortar to Click and Mortar<\/h4>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1682956383130{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”#00b3e3″ column_border_style=”solid” enable_border_animation=”true” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1682957270687{padding-top: 20px !important;}”]\r\n

4.59 billion<\/span><\/strong><\/h3>\r\n# of social network users[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”#00b3e3″ column_border_style=”solid” enable_border_animation=”true” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1682957275861{padding-top: 20px !important;}”]\r\n

$230 billion<\/span><\/strong><\/h3>\r\nSocial media ad spend worldwide[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”#00b3e3″ column_border_style=”solid” enable_border_animation=”true” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1682957280856{padding-top: 20px !important;}”]\r\n

United States<\/span><\/strong><\/h3>\r\nLeading social media ad market[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n

Source: https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/social-media-advertising\/united-states<\/p>\r\n[\/vc_column_text][vc_column_text]Social media and CTV aren’t just changing the advertising game \u2013 they’re also transforming how we shop. As more and more consumers shift to online shopping, physical malls are becoming less relevant.\u00a0 Social media platforms are helping to drive this growth by offering new opportunities for businesses to reach customers and sell products. For example, Instagram’s ‘Shopping’ feature enables users to buy products directly from the app, while Facebook Marketplace allows users to buy and sell items within their local communities. Meanwhile, CTV devices are opening up new opportunities for retailers to reach audiences in the comfort of their own homes. By combining the power of social media and CTV, retailers can create immersive shopping experiences that engage customers and drive sales. Say ‘goodbye’ to physical malls, and ‘hello’ to the future of digital retail!<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1682956398361{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

The intersection of social platforms and CTV<\/h3>\r\n[\/vc_column_text][vc_column_text]Social media platforms like Facebook, Instagram, Twitter, and TikTok have developed apps that can be accessed through CTV devices, enabling users to watch videos, engage with content, and interact with their favorite social media accounts on the big screen. Let\u2019s take a look at a few ways you can implement a CTV\/social media strategy.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1682956406271{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Strategize with CTV and social media<\/h4>\r\n[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”60px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1682956998725{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n