{"id":49531,"date":"2023-05-17T09:02:06","date_gmt":"2023-05-17T16:02:06","guid":{"rendered":"https:\/\/www.kochava.com\/?p=49531"},"modified":"2023-08-31T08:52:21","modified_gmt":"2023-08-31T15:52:21","slug":"meta-is-improving-app-aggregated-event-measurement-aem","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/meta-is-improving-app-aggregated-event-measurement-aem\/","title":{"rendered":"Meta is Improving App Aggregated Event Measurement (AEM)"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1683646475371{padding-top: 0px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>What marketers need to know about AEM updates and Kochava support<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Starting April 17th, 2023, Meta is releasing improvements to App Aggregated Event Measurement (AEM). <\/span>\r\n\r\n<span style=\"font-weight: 400\">AEM helps Meta recover limited measurement of in-app conversions from people using iOS 14.5 and later devices, and is currently available for the following types of campaigns when the destination is set to a mobile app: sales campaigns with catalog turned on or off, lead campaigns, and engagement campaigns. <\/span><span style=\"font-weight: 400\">Learn more about AEM in <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/721422165168355?id=1877298665783613\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Meta&#8217;s documentation<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1683582546299{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>What\u2019s changing with AEM?<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">There are two primary improvements that Meta is focusing on for AEM.\u00a0<\/span>\r\n\r\n<b>Expanding supported campaign types<\/b>\r\n\r\n<span style=\"font-weight: 400\">App AEM has long been limited to just \u2018Product Catalog Sales\u2019 campaigns. The new improvements will see AEM become available for all campaign types that are focused on:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sales<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Leads and engagement with app conversion locations<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimization of app events<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1683647993889{padding-top: 30px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;1px&#8221; column_border_color=&#8221;#00b3e3&#8243; column_border_style=&#8221;solid&#8221; enable_border_animation=&#8221;true&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]<span style=\"font-weight: 400\">\u26a0\ufe0f Cross-Channel Optimization Campaigns are currently ineligible for AEM.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<b>Expanding supported event counts<\/b>\r\n\r\n<span style=\"font-weight: 400\">The current limit of only eight (8) events for App AEM campaigns will no longer apply. Advertisers won\u2019t have to prioritize or configure their events within Events Manager for App AEM campaigns and will have the option to optimize on more than eight events.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1683582608838{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>How to take advantage of these updates<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Kochava had updated our Meta\/Facebook integration to support clients that wish to leverage the improved functionality for their mobile app engagement (MAE) campaigns. In addition to the general integration update, advertisers will have to ensure the following conditions are true for their iOS app(s):<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You have the _deeplink event implemented and enabled. See related <\/span><a href=\"https:\/\/support.kochava.com\/sdk-integration\/ios-sdk-integration\/ios-using-the-sdk\/?scrollto=marker_9&amp;utm_source=marketing_blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">support documentation<\/span><\/a><span style=\"font-weight: 400\">.<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This allows for the capture of the Facebook campaign ID from the deep link URI when a Meta ad drives a user into your app.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your Kochava post-install event postback configurations for the Facebook\/Meta integration have the DELIVERY METHOD drop-down field set to send &#8220;All&#8221; conversion events (rather than &#8220;Network Only&#8221;) for re-engagement campaigns which are passing the \u201ccampaign_ids\u201d parameter. <\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1683655517103{padding-top: 50px !important;padding-bottom: 40px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;49560&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;1px&#8221; column_border_color=&#8221;#00b3e3&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]<b>Q: What does it mean to send all conversion events?<\/b>\r\n\r\n<span style=\"font-weight: 400\">A: In order to ensure optimal system performance, advertisers will need to send all conversion events. This includes events associated with users that haven&#8217;t provided ATT permission, in which case Meta limits processing of those events to Aggregated Event Measurement (AEM).<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1683582655772{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Other frequently asked questions (FAQ)<\/h3>\r\n[\/vc_column_text][vc_column_text]<b>Q: If I also use the Facebook SDK for iOS, what should I do to enable App AEM?<\/b>\r\n\r\n<span style=\"font-weight: 400\">A : If you\u2019re using both the Kochava iOS SDK, and the Facebook SDK for your iOS app(s) you can pass the events in your app campaigns through either method. Events will be deduplicated, and you do not have to choose a preferred method.<\/span>\r\n\r\n<b>Q: How is Kochava integrating App AEM campaigns into reporting?<\/b>\r\n\r\n<span style=\"font-weight: 400\">A: As part of this update, we are now receiving certain Campaign IDs via a deep link event and passing them to Facebook. The reengagement conversions from AEM will surface in the <\/span><a href=\"https:\/\/support.kochava.com\/analytics-reports-api\/analytics-overview\/analytics-facebook-insights\/?utm_source=marketing_blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Facebook Insights<\/span><\/a><span style=\"font-weight: 400\"> dashboard, since this data is only available from the Facebook Insights API.<\/span>\r\n\r\n<b>Q: Is App AEM a part of SKAdNetwork?<\/b>\r\n\r\n<span style=\"font-weight: 400\">A: No, it should be considered a distinct form of measurement via Meta&#8217;s own privacy enhancing technology and reported separately from SKAdNetwork data.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1683582714574{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Got questions?<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">If you have any questions about App AEM, please contact your Meta account manager. For Kochava-related questions, please reach out to your Client Success Manager or email <\/span><a href=\"mailto:Support@Kochava.com\"><span style=\"font-weight: 400\">Support@Kochava.com<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Want to be the first to know about important integration and feature updates just like this? <\/span><a href=\"https:\/\/www.kochava.com\/subscribe\/\"><span style=\"font-weight: 400\">Subscribe to our newsletter<\/span><\/a><span style=\"font-weight: 400\">. <\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":42,"featured_media":49538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-49531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/49531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=49531"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/49531\/revisions"}],"predecessor-version":[{"id":50725,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/49531\/revisions\/50725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/49538"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=49531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=49531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=49531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}