{"id":49681,"date":"2023-05-19T09:00:52","date_gmt":"2023-05-19T16:00:52","guid":{"rendered":"https:\/\/www.kochava.com\/?p=49681"},"modified":"2025-09-26T13:59:53","modified_gmt":"2025-09-26T20:59:53","slug":"google-prepares-to-deprecate-firebase-dynamic-links","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/google-prepares-to-deprecate-firebase-dynamic-links\/","title":{"rendered":"Google is Deprecating Firebase Dynamic Links"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;4\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1684946854554{padding-bottom: 20px !important;}&#8221;]\r\n<h3>Get Prepared Now with Dynamic Links Alternatives from Kochava<\/h3>\r\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\r\n<h4><strong>UPDATE | August 25, 2025<\/strong><\/h4>\r\n<em>Firebase Dynamic Links is deprecated. <strong><a href=\"https:\/\/www.kochava.com\/how-to-migrate-from-firebase-dynamic-links\/\">Click here<\/a><\/strong> for step-by-step instructions to migrate to Kochava SmartLinks. For urgent assistance, <strong><a href=\"https:\/\/www.kochava.com\/company\/contact\/\">contact us<\/a><\/strong>.\u00a0<\/em>\r\n<h4>Original Post:<\/h4>\r\n<span style=\"font-weight: 400\">Thousands of app developers worldwide leverage <\/span><a href=\"https:\/\/firebase.google.com\/docs\/dynamic-links\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Firebase\u2019s Dynamic Links<\/span><\/a><span style=\"font-weight: 400\"> (FDL) to drive friction-free user experiences through deep linking functionality. Now, Google is no longer recommending app developers use Dynamic Links for new projects, as it plans to deprecate the feature in August of 2025 according to this <\/span><a href=\"https:\/\/firebase.google.com\/support\/dynamic-links-faq\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Firebase support post<\/span><\/a><span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1684511093216{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>When is Google deprecating Firebase Dynamic Links?<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Google has set August 25, 2025 as the official date for deprecation. <\/span><a href=\"https:\/\/www.kochava.com\/subscribe\/\"><span style=\"font-weight: 400\">Subscribe to our newsletter<\/span><\/a><span style=\"font-weight: 400\"> to stay in-the-know on future developments. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;49689&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; margin_top=&#8221;50&#8243; margin_bottom=&#8221;50&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1684511128642{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>What should I do if I use Dynamic Links?<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Start investigating alternatives now and get your migration plan underway as this change will require you to cease any reliance on Dynamic Links well ahead of the final shutdown. Without a solution in place, any existing Dynamic Links will break &#8211; leaving your users and customers facing error messages, blank screens, and frustration.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Here are several key factors you should be considering in your migration strategy:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><b>Link Tracking and Attribution<\/b><span style=\"font-weight: 400\">: If you rely on FDL for link tracking and attribution explore other tools or platforms that provide similar functionality to track link clicks and measure campaign performance accurately.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Deep Linking Capabilities:<\/b><span style=\"font-weight: 400\"> Map out your existing user journey flows and experiences so you can walk through them with alternative providers. Not every provider may offer contextual deep linking, deferred deep linking, and other capabilities you rely on. If you map them out in advance, this can be part of your assessment of any replacement tool.\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Workflow Adjustments:<\/b><span style=\"font-weight: 400\"> The deprecation of FDL might require marketing teams and their agencies (if any) to make adjustments to their workflow and processes. They may need to invest time and resources in implementing and learning new tools or APIs to replace the functionality previously offered by FDL.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Despite the deprecation announcement, there is no need to panic. Kochava is here to help with our own deep linking solution.<\/span> <span style=\"font-weight: 400\">As long as you don\u2019t procrastinate, you have time to get a new solution in place, well before the Dynamic Links service is shut down.<\/span>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1693413942271{padding-top: 20px !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;1px&#8221; column_border_color=&#8221;#00b3e3&#8243; column_border_style=&#8221;solid&#8221; enable_border_animation=&#8221;true&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]Migrate from Firebase Dynamic Links to Kochava Smartlinks. Follow our <a href=\"https:\/\/support.kochava.com\/links-overview\/firebase-dynamic-links-migration-guide\/\" target=\"_blank\" rel=\"noopener\">support documentation<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1684511157555{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Dynamic Links alternatives<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">As a leading mobile measurement partner (MMP), Kochava offers a go-to alternative to Firebase\u2019s Dynamic Links. Founded in the early days of the mobile app boom, Kochava has evolved to offer a full stack of deep linking functionality that surpasses the Dynamic Links feature set. <\/span>\r\n\r\n<b>Kochava supports:<\/b>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Standard Deep Linking<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Contextual Deep Linking<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Deferred Deep Linking<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advanced SmartLinks solution<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enhanced Cross-Platform Deep Linking<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Android App Links and iOS Universal Links<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<ul>\r\n \t<li><span style=\"font-weight: 400\">Android Instant Apps &amp; iOS App Clips<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Custom Domain \/ Vanity Links<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Custom Landing Pages<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quick Response (QR) Codes<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dynamic Routing Logic by Platform, OS, Geo, etc.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And much more<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1684521429051{padding-top: 40px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;37409&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400\">To see examples of how other apps leverage Kochava for their deep linking needs, check out these case studies with <\/span><a href=\"https:\/\/www.kochava.com\/case-study-the-athletic\/\"><span style=\"font-weight: 400\">The Athletic<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.kochava.com\/univision-case-study\/\"><span style=\"font-weight: 400\">Univision<\/span><\/a><span style=\"font-weight: 400\">, and <\/span><a href=\"https:\/\/www.kochava.com\/contactless-marketing-channels-case-study\/\"><span style=\"font-weight: 400\">Jamba<\/span><\/a><span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1684511235930{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>Test Kochava deep linking for free<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">You can begin implementation of Kochava while your Dynamic Links are still in place. This can be done for free with our <\/span><a href=\"https:\/\/www.kochava.com\/sign-up-enterprise\/\"><span style=\"font-weight: 400\">30-day enterprise free trial<\/span><\/a><span style=\"font-weight: 400\">. Additionally, our no-cost solution, <\/span><a href=\"https:\/\/www.kochava.com\/free-app-analytics\/\"><span style=\"font-weight: 400\">Free App Analytics\u00ae<\/span><\/a><span style=\"font-weight: 400\">\u00a0offers basic deep linking functionality which may be a viable option depending on your current needs and the size of your app(s).\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">To connect with a deep linking expert for a demo of Kochava SmartLinks and an in-depth consultation where you can explain the scenarios and user journeys you need to support, get in touch with us <\/span><a href=\"https:\/\/www.kochava.com\/deep-linking\/#request-a-demo\"><b>here<\/b><\/a><span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1684511272060{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]\r\n<h3>The importance of deep linking<\/h3>\r\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Deep linking is no longer a luxury for mobile apps; it\u2019s a necessity. Today\u2019s consumer expects friction-free, tailored experiences, and those are only possible with a robust deep linking solution in place. 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desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;49688&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400\">If you\u2019re relatively new to deep linking and would like to learn more about the subject, check out our free <\/span><a href=\"https:\/\/www.kochava.com\/deeplinking-guide\/\"><span style=\"font-weight: 400\">Introduction to Deep Linking Guide<\/span><\/a><span style=\"font-weight: 400\">. <\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; 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