{"id":49832,"date":"2023-06-20T08:00:59","date_gmt":"2023-06-20T15:00:59","guid":{"rendered":"https:\/\/www.kochava.com\/?p=49832"},"modified":"2024-08-06T09:54:51","modified_gmt":"2024-08-06T16:54:51","slug":"powering-outcomes-based-measurement-for-premium-ad-inventory","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/powering-outcomes-based-measurement-for-premium-ad-inventory\/","title":{"rendered":"Powering Outcomes-Based Measurement for Premium Ad Inventory"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1722963287618{padding-bottom: 20px !important;}” text_direction=”default”]\r\n

How Kochava Publisher\u2019s Suite is enabling advertisers to spend confidently on advanced TV and other premium channels<\/h3>\r\n[\/vc_column_text][vc_column_text]The Kochava Publisher\u2019s Suite has become the go-to outcomes-based, ads measurement solution for publishers and ad platforms who have premium owned and operated inventory. As advertisers re-forecast and adjust their media plans more frequently (45% are now doing so monthly and another 20% weekly or daily, according to the <\/span>IAB\u2019s 2023 Outlook Survey<\/span><\/a>), these partners have been forced to employ sophisticated measurement tech to prove their value and secure ongoing buying consideration from demand-side advertisers.\u00a0<\/span>\r\n\r\nAs recently announced<\/a>, the Kochava Publisher\u2019s Suite is now licensed by major connected TV platforms, including: <\/span>Roku<\/span><\/a>, <\/span>Samsung Ads<\/span><\/a>, and <\/span>LG Ad Solutions<\/span><\/a> who have experienced tremendous spend acceleration and interest from advertisers as a result. Major publishers and broadcasters, such as <\/span>NBCUniversal<\/span><\/a>, as well as the connected TV performance marketing platform <\/span>MNTN<\/span><\/a>, are also leveraging Kochava\u2019s clear-labeled ads measurement technology to bring outcomes-based measurement within reach for their advertisers. <\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”49869″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]While Publisher\u2019s Suite is an obvious choice for the OTT and CTV sector with its YoY spend increase of 14.4% compared to 2022 (Source <\/span>IAB\u2019s 2023 Outlook Survey<\/span><\/a>), it\u2019s not the only channel embracing this trend. Other advertising channel partners working with Kochava include increasingly popular platforms like Spotify for audio streaming & podcasts, plus retail media networks, and intrinsic in-game advertising, to name a few. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1687205849862{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

The importance of outcomes-based measurement<\/h3>\r\n[\/vc_column_text][vc_column_text]For too long, premium inventory was held back by limited campaign measurement options, with unduplicated reach, total unique impressions, and other currencies being used to judge success. Performance marketers struggled to justify continued ad spend without the ability to more directly correlate ad delivery to their business outcomes and goals.\u00a0<\/span>\r\n\r\nOutcomes-based measurement, as empowered by Kochava, enables advertisers from enterprise media and entertainment brands, to quick service restaurants (QSR), and even SMBs to understand campaign performance against the outcomes they\u2019re looking to drive. These business outcomes can include, but are not limited to:\u00a0<\/span>\r\n