{"id":49844,"date":"2023-06-20T00:01:25","date_gmt":"2023-06-20T07:01:25","guid":{"rendered":"https:\/\/www.kochava.com\/?p=49844"},"modified":"2023-06-19T15:20:31","modified_gmt":"2023-06-19T22:20:31","slug":"kochava-publishers-suite-selected-by-major-industry-publishers","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-publishers-suite-selected-by-major-industry-publishers\/","title":{"rendered":"Kochava Publisher\u2019s Suite Selected by Major Industry Publishers"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1687210791513{padding-bottom: 20px !important;}”]\r\n

An innovative clear-labeled ad measurement technology drives performance marketing on CTV and OTT platforms, and Retail Media Networks<\/h3>\r\n[\/vc_column_text][vc_column_text]CANNES, France \u2014 June 20, 2023 \u2014<\/span> Kochava<\/span><\/a>, the leading real-time data solutions company for omni-channel attribution and measurement, <\/span>today announced the Kochava Publisher\u2019s Suite has been selected by and successfully integrated with major platforms and publishers.<\/span>\r\n\r\n\u201cThis marks a significant milestone for our Publisher\u2019s Suite since we launched last year,\u201d said Charles Manning, Founder and CEO, Kochava. \u201cWhile Kochava has been a long-standing leader in the measurement and attribution category for advertisers, the Publisher\u2019s Suite product is a relatively new technology offering and the market response and traction our publisher customers are experiencing has been nothing short of incredible.\u201d<\/span>\r\n\r\nKochava Publisher\u2019s Suite has been selected by many of the major OTT and CTV platforms, including LG Ad Solutions, MNTN, NBCUniversal, Roku, Samsung Ads, and Spotify, to help them deliver outcomes-based measurement for their premium inventory. The Kochava Publisher\u2019s Suite also seamlessly integrates with all other mobile measurement partners (MMPs) to offer a flexible solution for publishers.<\/span>\r\n\r\nThe Kochava Publisher\u2019s Suite provides clear-labeled ad measurement tech for owned and operated inventory across leading platform-direct and publisher-direct offerings. It helps advertisers understand how their premium inventory drives performance marketing\u2014connecting the dots to business outcomes such as app installs, in-app engagements, website visits and conversions, and more. This, in turn, helps publishers prove the value of their inventory and drive growth with their demand-side partners. Other premium publisher tools in the suite include incremental lift analysis, identity solutions, and turnkey SKAN support for iOS-specific inventory. While the initial adoption of Publisher\u2019s Suite has largely been focused around OTT and CTV the solution is applicable to Retail Media Networks and other premium inventory and walled-garden approaches.<\/span>\r\n\r\nPublishers and platforms that take advantage of the premium supply-side solutions can:<\/span>\r\n