{"id":50175,"date":"2023-07-19T11:33:37","date_gmt":"2023-07-19T18:33:37","guid":{"rendered":"https:\/\/www.kochava.com\/?p=50175"},"modified":"2023-07-19T17:16:30","modified_gmt":"2023-07-20T00:16:30","slug":"new-ultimate-guide-to-skadnetwork-skan-is-here","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/new-ultimate-guide-to-skadnetwork-skan-is-here\/","title":{"rendered":"New Ultimate Guide to SKAdNetwork (SKAN) is Here"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1689789506164{padding-bottom: 20px !important;}”]\r\n

Dominate iOS app marketing with insights from our latest guide for marketers<\/h2>\r\n[\/vc_column_text][vc_column_text]Whether you\u2019re a seasoned marketer or new to the industry, chances are you\u2019ve had to tango with SKAdNetwork (SKAN). The <\/span>privacy-enhancing technology<\/span><\/a> from Apple provides iOS app marketers with the ability to measure campaign results while maintaining privacy and anonymity for end users on iOS devices. However, the complexity of setting up and navigating SKAN on your own can be overwhelming, leaving marketers struggling to harness its full potential effectively. Our guide is designed to demystify SKAN and empower marketers with the tools to optimize their workflow. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1689789512150{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

iOS Dominance Demands SKAN Adoption<\/h3>\r\n[\/vc_column_text][vc_column_text]In today’s highly competitive app market, iOS stands out as a dominant force, leading the way in revenue generation for app developers. Despite holding less than <\/span>15% of the market share<\/span><\/a>, iOS accounted for an impressive <\/span>67% of app consumer spending in 2022<\/span><\/a>. These statistics underscore the undeniable continued influence of iOS in the app market and the revenue potential that marketers who haven\u2019t adopted SKAN are missing out on.<\/span>\r\n\r\nDelaying adoption means more than losing out on money. You\u2019ll also miss invaluable insights that can optimize campaign effectiveness, audiences, and user engagement. Embracing SKAN is not merely a strategic move; it\u2019s a fundamental necessity for marketers to remain relevant and competitive in the ever-evolving app marketplace. Apple\u2019s unyielding prioritization of user privacy has made SKAN the cornerstone of a fundamental framework for ad attribution across all iOS apps. A brand\u2019s ability to adapt and leverage its capabilities will directly impact their future success and privacy compliance. Our guide will help you get there. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1689789522723{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Get SKAN Ready with Kochava<\/h3>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1689791371852{padding-bottom: 20px !important;}”]Kochava is your trusted digital sherpa on the journey to full SKAN adoption. Our guide serves as your compass, helping you navigate the complexities of SKAN\u2019s terrain with ease. We\u2019ll help you fine-tune configurations and unearth valuable insights from the limited framework, ensuring you make the most of SKAN\u2019s potential.\u00a0<\/span>\r\n\r\nHere\u2019s what you can expect from this guide:\u00a0<\/span>\r\n
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  • A Brief History of SKAN<\/strong> –\u00a0<\/span>Dive into the evolution of SKAdNetwork and understand its significance in the world of iOS app marketing.<\/span><\/li>\r\n<\/ul>\r\n
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    • A Peek Under the Hood<\/strong> –\u00a0How SKAN Works: <\/span>Unravel the technical aspects of the privacy framework and how it safeguards user privacy.<\/span><\/li>\r\n<\/ul>\r\n
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      • Why SKAN is Important for You<\/strong> –\u00a0<\/span>Discover the benefits of adopting SKAN for your marketing campaigns and overall strategy.<\/span><\/li>\r\n<\/ul>\r\n
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        • Getting SKAN Ready <\/strong>–\u00a0<\/span>Practical steps that you can take to get SKAN up and running for your iOS app(s).<\/span><\/li>\r\n<\/ul>\r\n
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          • And More!<\/strong><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”50227″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1689799867619{padding-top: 20px !important;padding-bottom: 50px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1689789528765{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

            Download the Guide Today<\/h3>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1689791049338{padding-bottom: 20px !important;}”]With our comprehensive guide to SKAN, you\u2019ll be equipped to navigate the challenges and opportunities of iOS app marketing with confidence. Don\u2019t delay any longer\u2014embrace SKAN today and secure your foothold within the privacy-first age of app marketing. <\/span>[\/vc_column_text][nectar_btn size=”medium” button_style=”see-through” button_color_2=”Extra-Color-3″ icon_family=”none” text=”Download the Guide” url=”\/the-ultimate-marketers-guide-to-skan”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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