{"id":52864,"date":"2024-04-12T10:00:26","date_gmt":"2024-04-12T17:00:26","guid":{"rendered":"https:\/\/www.kochava.com\/?p=52864"},"modified":"2024-04-29T12:04:58","modified_gmt":"2024-04-29T19:04:58","slug":"ios-17-4-bug-may-lead-to-decreased-att-opt-in-rates","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/ios-17-4-bug-may-lead-to-decreased-att-opt-in-rates\/","title":{"rendered":"iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Bug fix included in iOS 17.5 beta<\/strong><\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]\"iOSDuring recent testing, our team encountered a critical issue affecting app performance on iOS devices running versions 17.4.0 and 17.4.1. The issue is related to Apple\u2019s <\/span>App Tracking Transparency (ATT) framework<\/span><\/a> and opt-in status reporting.\u00a0<\/span>\r\n

Here’s what you need to know:<\/strong><\/h3>\r\n

Apple is aware of the bug and included a fix in iOS 17.5 beta<\/b><\/h3>\r\nApple is aware of the issue, and it appears they included a fix in iOS 17.5 beta, released on April 4. The full production release of iOS 17.5 is expected in late April or early May.\u00a0<\/span>\r\n\r\nSee Apple’s resolved issues notice in their iOS & iPadOS 17.5 Beta 3 Release Notes<\/a>.<\/span>\r\n

What does the bug do?<\/b><\/h3>\r\nThe bug causes the ATT framework to prematurely return a \u201cdenied\u201d status, irrespective of a user\u2019s eventual response to the ATT prompt. This means that even if a user chooses Allow Tracking, the ATT status provided to the app and its SDKs may still be returned as though they selected Ask App Not to Track.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

How does this bug impact you?<\/b><\/h3>\r\nIf your app is not prompting users for consent to track via the ATT framework, then this bug will not affect your iOS app.\u00a0<\/span>\r\n\r\nIf your app is prompting users for consent to track via the ATT framework, then the inaccurate reporting of ATT status may cause a drop in your ATT opt-in rates for users on iOS 17.4 and the corresponding collection of the identifier for advertisers (IDFA). In turn, this may reduce the volume of IDFA-attributable conversions as well as those matched via other consented attribution methods. We recommend monitoring your iOS attribution reports to gauge any impact of the bug on paid campaign performance and coordinating with your media partners on any contingency plans.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1712944977057{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 10px !important;padding-left: 20px !important;border-left-color: #03b3e3 !important;border-left-style: solid !important;border-right-color: #03b3e3 !important;border-right-style: solid !important;border-top-color: #03b3e3 !important;border-top-style: solid !important;border-bottom-color: #03b3e3 !important;border-bottom-style: solid !important;}”]IMPORTANT\r\n<\/b>SKAdNetwork (SKAN) attribution and reporting are not impacted.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”52794″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Quantifying the impact<\/b><\/h3>\r\nHow much has this bug affected ATT opt-in rates among apps that prompt?\u00a0<\/span>\r\n\r\nPrior to version 17.4.0, we observed that the overall average ATT opt-in rate was around 45%. Isolating traffic running on iOS 17.4.0 and 17.4.1, we observe an average ATT opt-in rate of approximately 25%. These opt-in rates will vary depending on app category and region.<\/span>\r\n

Stay tuned for updates<\/b><\/h3>\r\nBe sure to <\/span>subscribe to our newsletter<\/span><\/a> to be the first to learn about new updates.\u00a0<\/span>\r\n\r\nIf you have specific questions or need help reviewing your ATT opt-in rates in analytics, please contact your client success manager or email <\/span>Support@Kochava.com<\/span><\/a>. Our team is here to support you and help minimize disruption to your app\u2019s performance.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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