{"id":53057,"date":"2024-05-08T14:11:24","date_gmt":"2024-05-08T21:11:24","guid":{"rendered":"https:\/\/www.kochava.com\/?p=53057"},"modified":"2024-05-09T08:53:45","modified_gmt":"2024-05-09T15:53:45","slug":"kochava-comscore-bring-outcomes-measurement-to-linear-tv","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-comscore-bring-outcomes-measurement-to-linear-tv\/","title":{"rendered":"Kochava & Comscore Bring Outcomes Measurement to Linear TV"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Industry-first solution announced at 2024 IAB NewFronts<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\"CharlesCharles Manning<\/a>, Founder and CEO of Kochava, joined Steve Bagdasarian<\/a>, CCO of Comscore, onstage at 2024 IAB NewFronts<\/a> to announce an industry-first solution that brings outcomes measurement to linear TV. The presentation, \u201cDriving Brand Marketing ROI Across All Screens and Formats,\u201d unpacked how these adtech leaders will bring clarity to measurement across the full gamut of screens for modern media buyers.\r\n\r\nWhile cord cutting continues as a trend, eMarketer<\/a> predicts that more than $56 billion will still be flowing to linear TV by 2027. With so many dollars continuing to be invested in this channel, Kochava and Comscore will make it possible for linear to be measured more like digital performance marketing. Marketers will be able to understand how their linear ad buys drive real-world outcomes they care about.[\/vc_column_text][vc_column_text css=”.vc_custom_1715208995269{padding-top: 20px !important;}”]\r\n

What Outcomes Can Be Measured for Linear TV?<\/h3>\r\nPrimary outcomes that advertisers are interested in measuring include:\r\n