{"id":54473,"date":"2024-09-27T08:00:51","date_gmt":"2024-09-27T15:00:51","guid":{"rendered":"https:\/\/www.kochava.com\/?p=54473"},"modified":"2024-10-08T11:36:42","modified_gmt":"2024-10-08T18:36:42","slug":"the-state-of-digital-out-of-home-dooh-advertising","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/the-state-of-dooh-advertising\/","title":{"rendered":"The State of Digital Out-of-Home (DOOH) Advertising"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Webinar insights from industry experts at DPAA and Advertiser Perceptions<\/h2>\r\nDigital out-of-home (DOOH) has emerged as a potent medium in the fast-moving ecosystem of digital advertising, melding the impact of traditional billboards with the precision of digital targeting and programmatic capabilities. As marketers seek innovative ways to capture audience attention in an increasingly fragmented media environment, DOOH offers a compelling solution that bridges the physical and digital realms.\r\n\r\nIn a recent webinar<\/a> hosted by Kochava, key thought leaders in the field convened to explore the evolving landscape of DOOH advertising. Barry Frey<\/a>, President & CEO of Digital Place-Based Advertising Association (DPAA)<\/a>; Noah Klas<\/a>, VP of Membership at DPAA; Sarah Bolton<\/a>, EVP of Business Intelligence at Advertiser Perceptions<\/a>; and Grant Simmons<\/a>, VP of Kochava Foundry<\/a>, shared their insights on the current state of DOOH, its integration with other media channels, and the opportunities and challenges that lie ahead. Their collective expertise provided attendees with a comprehensive view of how DOOH is reshaping the advertising landscape\u2014and what marketers need to know.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Setting the Stage: The Evolving DOOH Landscape<\/h2>\r\nFrey kicked off the discussion by highlighting the transformative technologies reshaping DOOH, painting a picture of an industry in the midst of a technological revolution. His opening remarks set the tone for a deep dive into the current state and future potential of DOOH advertising.\r\n