{"id":55272,"date":"2024-11-26T13:00:45","date_gmt":"2024-11-26T21:00:45","guid":{"rendered":"https:\/\/www.kochava.com\/?p=55272"},"modified":"2024-11-27T13:11:39","modified_gmt":"2024-11-27T21:11:39","slug":"lift-off-to-holiday-success-with-2024-streaming-apps-guide","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/lift-off-to-holiday-success-with-2024-streaming-apps-guide\/","title":{"rendered":"Lift Off to Holiday Success With 2024 Streaming Apps Guide"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”80px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default” max_width=”350″]\r\n

Insights from Liftoff + Kochava<\/h2>\r\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\u2019Tis the season for streaming! As viewers cozy up for holiday binge-watching, streaming app marketers face a unique set of challenges and opportunities. Enter the 2024 Streaming Apps Mobile Marketing Guide <\/b>from industry leaders <\/span>Liftoff<\/a> and Kochava<\/a>, a valuable resource for navigating this dynamic landscape. This strategic playbook is designed to achieve holiday streaming success in a competitive market\u2014when consumer behavior shifts faster than you can say \u201cJingle Bells.\u201d[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”55282″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Market Context<\/h2>\r\nStreaming services have become as essential to U.S. households as holiday decor, with a staggering 99% subscribing to at least one service. However, this widespread adoption comes with challenges. Rising subscription costs and fierce competition have led to high churn rates\u201445% have canceled a streaming subscription in the past year (Forbes<\/em>). This is likely to increase following the holiday season, when consumers tighten their belts and become more selective.\r\n\r\nAmid this dynamic market, streaming services must walk a tightrope, offering compelling content while keeping subscription costs in check. The key is strategic marketing initiatives that serve up personalized content recommendations, exclusive releases, and targeted promotion to retain user bases and attract new subscribers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”50px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Guide Overview<\/h2>\r\nThe 2024 Streaming Apps Mobile Marketing Guide<\/strong> offers a roadmap for conquering the competitive world of streaming. The guide emphasizes performance marketing, balancing user acquisition and retention with a focus on value, not just volume. It encourages leveraging extensive user data through advanced tools like Liftoff\u2019s Cortex platform, which blends first-party data with proprietary insights for razor-sharp targeting. This comprehensive approach ensures that streaming apps not only survive but also thrive, enjoying holiday streaming success during the competitive festive season and beyond.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”55287″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Key Insights From the Guide<\/h2>\r\nStreaming app marketers can unwrap these golden nuggets of streaming wisdom:\r\n

Leveraging First-Party Data<\/h3>\r\nUse first-party data to create ad creatives that resonate with consumer preferences. This allows for more personalized and impactful advertising campaigns tailored to specific audience behaviors\u2014including incorporating holiday wishlists.\r\n

Programmatic Advertising<\/h3>\r\nExpand reach beyond the usual suspects (Google, Meta) to zero in on high-quality users through programmatic advertising. By accessing a network of over five million apps worldwide, streaming services can efficiently connect with new audiences via targeted, real-time bidding.\r\n

Optimizing for Value<\/h3>\r\nFocus on attracting higher-intent viewers who are more likely to stick around after the holiday decorations come down, optimizing the pathway from impression to paid subscription or sustained engagement. Quality over quantity.\r\n

Seamless Onboarding<\/h3>\r\nMake signing up for a service smooth by offering frictionless registration and streamlined onboarding processes, particularly during the hectic holiday season. A seamless journey from install to play enables new users to dive into their desired content quickly\u2014making them less inclined to ghost you after the holiday spirit fades.\r\n

Incrementality Testing<\/h3>\r\nMeasure the true impact of campaigns with incrementality testing to accurately assess campaign effectiveness and help understand the true impact of advertising efforts. Then optimize accordingly.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Holiday Marketing Implications<\/h2>\r\nDeloitte\u2019s forecast<\/a> predicts a 16% increase in spending on experiences rather than goods this holiday season. For streaming apps, this is like finding an extra present under the tree.\r\n\r\nApp marketers can leverage this trend for holiday streaming success by\r\n