{"id":55401,"date":"2025-02-20T10:00:20","date_gmt":"2025-02-20T18:00:20","guid":{"rendered":"https:\/\/www.kochava.com\/?p=55401"},"modified":"2025-02-20T15:36:40","modified_gmt":"2025-02-20T23:36:40","slug":"modeled-attribution-for-your-snapchat-campaigns","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/snap-modeled-attribution-update\/","title":{"rendered":"Modeled Attribution for Your Snapchat Campaigns"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” column_margin=”80px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Snap upgrades integration to Enriched SAN<\/h2>\r\nSnap is upgrading its partner integration with Kochava to an Enriched SAN (self-attributing network) effective February 21. This integration update enhances performance insights for your Snapchat campaigns.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”50px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Key Benefits for You<\/h3>\r\nThe enhanced SAN integration leverages a privacy-centric approach to help ensure that user data remains secure and protected, while allowing for attribution to be modeled against the entire log of ad impressions and click engagements from your Snapchat campaigns. Marketers can expect to see improved return on ad spend (ROAS) thanks to more robust and accurate attribution data\u2014informing better budgeting decisions. For iOS in particular, the Enriched SAN integration helps marketers overcome the challenges posed by privacy updates such as Apple\u2019s App Tracking Transparency (ATT) framework, allowing them to more fully measure lifetime value (LTV) and optimize iOS campaigns effectively, while maintaining user privacy.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”55408″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_bottom=”0″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

How Snap\u2019s Upgraded Integration Works<\/h3>\r\nWith this update, Snap leverages the attribution technology of independent mobile measurement partners (MMPs) to power modeled attribution on their campaigns. The Enriched SAN label is applied to any SAN partner that leverages Kochava technology to power modeled attribution.\r\n\r\nAs a self-attributing network, Snap receives app install and in-app event payloads from advertisers who configure a Snapchat integration through their Kochava account. Snap\u2019s attribution API makes a first-party SAN claim against conversions where there\u2019s a definite match to Snapchat ad activity.\r\n\r\nSeparately, Snap now syndicates all ad impression and click data to Kochava. If no first-party SAN claim is available, Kochava performs modeled attribution on encrypted data\u2014logging an attribution match if available. In the attribution waterfall, first-party claims from Snap\u2019s direct attribution API always supersede modeled attribution claims.\r\n\r\nThe combination of first-party attribution claims directly from Snap and modeled attribution claims powered by Kochava provide the most holistic multi-touch attribution reporting for Snapchat campaigns.\r\n\r\nAdditional SAN partners will activate Enriched SAN integrations for modeled attribution in the future.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

What Kochava Clients Need to Know<\/h3>\r\nOnce modeled attribution is deployed on February 21, the Enriched SAN integration for Snapchat is on by default for all Android apps with live Snapchat campaigns. For advertisers running iOS campaigns on Snapchat, please contact your Client Success Manager or support@kochava.com<\/a> to ask for guidance on necessary updates within reconciliation settings<\/a> for Snap\u2019s Partner Configuration and Privacy Profiles<\/a> for your iOS app(s).\r\n\r\nIf you\u2019re setting up a Snapchat campaign for the first time, please refer to this support documentation<\/a>.\r\n\r\nTo be alerted to important product updates and partner changes, please subscribe to our customer newsletter<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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