{"id":56953,"date":"2025-04-10T12:42:10","date_gmt":"2025-04-10T19:42:10","guid":{"rendered":"https:\/\/www.kochava.com\/?p=56953"},"modified":"2025-04-16T14:30:14","modified_gmt":"2025-04-16T21:30:14","slug":"apple-search-ads-skadnetwork-registration","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/apple-search-ads-skadnetwork-registration\/","title":{"rendered":"Apple Search<\/strike> Ads Registered With SKAN"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

AdAttributionKit adoption expected at a later date<\/h2>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1744835307725{margin-top: 25px !important;}” text_direction=”default” max_width=”500″]Note: On April 14, Apple announced the rebranding of <\/span>Apple Search Ads<\/b> to <\/span>Apple Ads<\/b>, reflecting the expansion of its advertising business. Watch for an upcoming blog on the impact of this change.<\/span><\/em>\r\n\r\nApple Ads (formerly Apple Search Ads) made its debut April 10 on the SKAdNetwork (SKAN)<\/a> stage\u2014joining other publishers and ad networks that have registered to work with Apple\u2019s privacy-first measurement framework.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”56955″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”95%”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”-25″ top_margin_tablet=”0″ top_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]SKAN experienced a major adoption upswing in April 2021, when the release of iOS 14.5 saw the rollout of Apple\u2019s App Tracking Transparency (ATT)<\/a> framework that put the IDFA behind an opt-in wall. Now, for the first time since SKAN\u2019s launch, iOS marketers can have their Apple Ads campaign activity deduplicated against other acquisition campaigns they\u2019re running over SKAN.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1744314847598{margin-bottom: 15px !important;}” text_direction=”default”]\r\n

What Marketers Need to Know<\/h2>\r\n[\/vc_column_text][vc_column_text css=”” text_direction=”default” max_width=”650″]\r\n

1. Apple Ads Registered as an Ad Network With SKAN<\/h3>\r\nEffective April 10, Apple Ads is registered with SKAN as an ad network and begins signing ads with SKAN signatures.\r\n

2. SKAN Version Support Limitations<\/h3>\r\nAt the outset, Apple Ads will support only SKAN versions 1.0, 2.0, and 3.0. Timing for registration with SKAN 4.0 or AdAttributionKit (AAK)<\/a>\u00a0has not yet been disclosed.\r\n

3. Click-Through Attribution Only<\/h3>\r\nApple Ads view-through attribution is not available over SKAN. Only taps are reported. This means that only installs or redownloads attributed to a tap\/click are included in SKAN.\r\n

4. SKAN Campaign ID Mapping<\/h3>\r\nFor campaign ID mapping, Apple Ads is using the following numbering corresponding to the different placement types:\r\n