{"id":57942,"date":"2025-06-18T07:10:50","date_gmt":"2025-06-18T14:10:50","guid":{"rendered":"https:\/\/www.kochava.com\/?p=57942"},"modified":"2026-03-17T10:58:19","modified_gmt":"2026-03-17T17:58:19","slug":"blog-kochava-to-offer-meta-reenabled-amm-reporting","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-to-offer-meta-reenabled-amm-reporting\/","title":{"rendered":"Kochava Supports Meta&#8217;s Re-Enabled Advanced Mobile Measurement Reporting"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\r\n<h2 style=\"padding-bottom: 20px\">Meta AMM re-enabled as of June 17<\/h2>\r\nKochava is integrated with Meta\u2019s Advanced Mobile Measurement (AMM) reporting, which was re-enabled on June 17. The feature was discontinued in 2021 and has been re-enabled to help advertisers that leverage Kochava, or other approved mobile measurement partners (MMPs), measure and optimize their advertising spend on Meta.\r\n\r\nAMM enables MMPs to share attributed last-touch information in non-aggregated form with advertisers who sign Meta\u2019s AMM terms. This update enables app advertisers to measure ad performance more precisely within their own analytics and business intelligence tools, with the inclusion of attributed Meta ads data in their respective MMPs\u2019 row-level reporting.\r\n\r\nIf you\u2019re interested in signing Meta\u2019s Advanced Mobile Measurement Terms, you can do so at <a href=\"https:\/\/www.facebook.com\/ads\/manage\/advanced_mobile_measurement\/app_based_tos\" target=\"_blank\" rel=\"noopener\">this link<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; 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image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1773770144648{padding-top: 20px !important;}&#8221; text_direction=&#8221;default&#8221;]\r\n<h3 style=\"margin-bottom: 20px\">AMM Re-Enabled: What You Need to Know<\/h3>\r\n<ul>\r\n \t<li>As part of Meta\u2019s Mobile Measurement Partner program, Kochava receives last-touch information associated with a conversion claimed by Meta.<\/li>\r\n \t<li>After AMM was discontinued in 2021, Kochava was able to share this last-touch information with shared clients (advertisers) only in aggregated form.<\/li>\r\n \t<li>Starting June 17, advertisers are able to sign AMM terms with Meta that enable Kochava to pass this last-touch information back to advertisers in non-aggregated form, as long as the terms with Meta are accepted (you can sign the terms at <a href=\"https:\/\/www.facebook.com\/ads\/manage\/advanced_mobile_measurement\/app_based_tos\" target=\"_blank\" rel=\"noopener\">this link<\/a>). Within the Kochava reports dashboard, AMM reports are available to access this new row-level Meta data. Please contact <a href=\"mailto:support@kochava.com\">support@kochava.com<\/a> for any questions. To ensure that you don\u2019t miss any future updates, <a href=\"https:\/\/www.kochava.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">subscribe to our newsletter<\/a>.<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;20&#8243; bottom_padding=&#8221;10&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;2px&#8221; column_border_color=&#8221;#00b3e3&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\r\n<h3 style=\"padding-bottom: 10px\"><strong><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1531\" class=\"alignright wp-image-57959 size-full\" style=\"max-width: 350px;margin-left: 20px\" src=\"https:\/\/www.kochava.com\/wp-content\/uploads\/2025\/06\/Meta-Blog-Graphic-scaled.png\" alt=\"\" srcset=\"https:\/\/www.kochava.com\/wp-content\/uploads\/2025\/06\/Meta-Blog-Graphic-scaled.png 2560w, https:\/\/www.kochava.com\/wp-content\/uploads\/2025\/06\/Meta-Blog-Graphic-300x179.png 300w, https:\/\/www.kochava.com\/wp-content\/uploads\/2025\/06\/Meta-Blog-Graphic-1024x613.png 1024w, https:\/\/www.kochava.com\/wp-content\/uploads\/2025\/06\/Meta-Blog-Graphic-768x459.png 768w, https:\/\/www.kochava.com\/wp-content\/uploads\/2025\/06\/Meta-Blog-Graphic-1536x919.png 1536w, https:\/\/www.kochava.com\/wp-content\/uploads\/2025\/06\/Meta-Blog-Graphic-2048x1225.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>IMPORTANT<\/strong><\/h3>\r\nIn order to access and accept the Advanced Mobile Measurement Terms, the Administrator role for an app is required. For more information on app roles, see <a href=\"https:\/\/developers.facebook.com\/docs\/development\/build-and-test\/app-roles\/\" target=\"_blank\" rel=\"noopener\">this dev doc<\/a>.\r\n\r\nOnly app administrators are able to modify app roles. For more information on how to manage roles for an app, see <a href=\"https:\/\/www.facebook.com\/business\/help\/business\/help\/299504287548592\" target=\"_blank\" rel=\"noopener\">this article<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Please note that this change does not impact the data Kochava receives from Meta as part of our partnership. No change is expected in app campaign performance. The only change is that by signing Meta\u2019s AMM terms, you now have access to non-aggregated attributed Meta ads data for measurement.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1750189459947{padding-top: 20px !important;}&#8221; text_direction=&#8221;default&#8221;]\r\n<h3>Leveraging More Granular Insights via AMM<\/h3>\r\nMeta advertisers can utilize the enhanced data granularity afforded through AMM reporting for a variety of use cases, including:\r\n<ul>\r\n \t<li>User-level last-touch attribution insights<\/li>\r\n \t<li>Measurement data modeling<\/li>\r\n \t<li>Multi-touch attribution (MTA) modeling<\/li>\r\n \t<li>and more\u2026<\/li>\r\n<\/ul>\r\nIf you have questions about this update, please contact your Meta Ads account representative, reach out to your Kochava Client Success Manager, or email <a href=\"mailto:Support@Kochava.com\">support@kochava.com<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":42,"featured_media":57968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-57942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/57942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=57942"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/57942\/revisions"}],"predecessor-version":[{"id":61231,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/57942\/revisions\/61231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/57968"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=57942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=57942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=57942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}