{"id":59737,"date":"2025-10-31T08:17:58","date_gmt":"2025-10-31T15:17:58","guid":{"rendered":"https:\/\/www.kochava.com\/?p=59737"},"modified":"2025-10-31T12:11:53","modified_gmt":"2025-10-31T19:11:53","slug":"view-through-attribution-for-meta-aem","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/view-through-attribution-for-meta-aem\/","title":{"rendered":"View-Through Attribution Comes to Meta AEM Reporting"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Kochava VTA for Aggregated Event Measurement now available<\/h2>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1761933155499{margin-top: 25px !important;}” text_direction=”default”]Kochava app install reporting for Meta Aggregated Event Measurement (AEM) campaigns is expanding. We have continued working closely with Meta to provide a more comprehensive view of performance by leveraging view-through results for AEM-eligible iOS app promotion in our attribution waterfall and reporting. We\u2019re excited to announce the rollout as of October 27, 2025.\r\n\r\nWhat is Aggregated Events Measurement?<\/strong>\r\nMeta\u2019s Aggregated Events Measurement<\/a> is a protocol that allows for measurement of web and app events from users on iOS 14.5+ devices. AEM provides near real-time reporting with more granular insights to help make quicker optimization decisions.\r\n\r\nWhat do I need to do to enable AEM campaign view-through results?<\/strong>\r\nPlease see Kochava\u2019s support documentation, How to Create a Facebook Campaign<\/a>, for steps on how to enable AEM campaign view-through results.\r\n\r\nWith this update, what changes in Kochava?<\/strong>\r\nAdvertisers will see AEM impression claims in addition to click claims. This will result in an increase in Meta-attributed conversions in Kochava. The expected increase will vary by advertiser.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Other FAQs<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][toggles style=”minimal”][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”Will this update impact my SKAN reporting?”][vc_column_text css=”” text_direction=”default”]No, the update won’t have any impact on your SKAN reporting.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”Do I need to select AEM when creating an app promotion campaign in order to see the updated reporting in my MMP dashboard?”][vc_column_text css=”” text_direction=”default”]No, Meta may respond to reporting requests made by MMPs on AEM-eligible campaigns. To check if your events are AEM-eligible, please refer to steps in this article: https:\/\/www.facebook.com\/business\/help\/617021863580582<\/a>[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”What attribution windows are supported by this update?”][vc_column_text css=”” text_direction=”default”]Meta supports up to 1 day view-through attribution for install events.[\/vc_column_text][\/toggle][\/toggles][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Need support for Meta AEM campaigns?<\/h2>\r\nFor additional assistance with your Meta AEM campaigns, contact your Client Success Manager or email support@kochava.com<\/a>.\r\n\r\nTo be alerted of future partner updates, subscribe<\/a> to our newsletter.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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