{"id":61310,"date":"2026-03-25T09:30:55","date_gmt":"2026-03-25T16:30:55","guid":{"rendered":"https:\/\/www.kochava.com\/?p=61310"},"modified":"2026-03-25T16:34:33","modified_gmt":"2026-03-25T23:34:33","slug":"impression-to-install-ctv-attribution-youappi-guide","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/impression-to-install-ctv-attribution-youappi-guide\/","title":{"rendered":"From Impression to Install: CTV Attribution and the Leadout That Doesn\u2019t Get the Glory"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Insights from YouAppi + Kochava 2026 CTV Growth Guide<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n\r\n
TL;DR Summary\r\n<\/strong>Kochava multi-touch and CTV attribution data shows that CTV precedes search 96% of the time and social 94% of the time in the same app install journey\u2014making it a true origin point of user intent, not the assist. Yet US brands allocate just 7.4% of ad budgets to a channel that commands 17.9% of media attention. The YouAppi + Kochava 2026 CTV Growth Guide<\/strong> documents the incremental lift CTV drives across verticals including QSR, streaming, and finance. It uncovers three common attribution configuration errors (short lookback windows, missing cross-screen settings, incomplete postbacks) that cause CTV\u2019s contribution to disappear from the data. For performance marketers running CTV alongside mobile, this is the strategic measurement and campaign playbook the channel has needed.\r\n<\/strong><\/summary><\/details>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\"\"In professional road cycling, the sprint finish is one of the most tactically complex minutes in sport<\/a>. A team builds and holds a leadout train<\/a>\u2014a chain of riders who sacrifice their own race to protect the sprinter, driving the pace higher and higher until each one hits their limit, swings off, and peels into the wind. The last rider standing is the sprinter, launched into the final 200 meters at full speed on the energy everyone else burns to get them there. The team does the work that makes the win possible\u2014and the sprinter takes the podium.\r\n\r\nCTV advertising has been running leadout for years. It sets the pace, builds the intent, places the brand in the living room at the moment of maximum attention. Then, when the user taps a social ad, picks up their phone and searches, or navigates the app store, credit flows to the last touch to cross the line. Search and social take the stage win. CTV swings off into the wind.[\/vc_column_text][vc_column_text css=”.vc_custom_1774458734129{margin-top: 25px !important;}” text_direction=”default”]YouAppi\u2019s 2026 CTV Growth Guide: From Reach to Results<\/a><\/strong>, produced in partnership with Kochava and Jampp, is a tactical manual for teams who believe that it\u2019s time to recognize the leadout riders.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”61323″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

A Gap That Survives on Bad Measurement<\/h2>\r\nThe CTV opportunity scale has been documented thoroughly enough\u2014as evidenced in YouAppi\u2019s report\u2014that any budget mismatch can no longer be explained by uncertainty about the channel. US adults now spend 17.9% of their media time with CTV, while brands allocate just 7.4% of budgets there. Global CTV ad spend hit $48 billion in 2025, programmatic access has made the big screen measurable and performance-ready, and by 2027 more than 121 million US households will be CTV households. The audience is effectively universal, and the inventory has scaled. The capability argument is settled.\r\n\r\nThe budget gap isn\u2019t a channel problem anymore\u2014but a measurement one. If your attribution stack can\u2019t see what CTV does before other channels get the last touch, you\u2019ll keep underfunding the leadout channel that\u2019s actually setting up your results.\r\n

What CTV Attribution Data Shows: 96% of the Time, CTV Goes First<\/h2>\r\nThe key point in the guide comes from Kochava\u2019s CTV attribution data, and it reframes the entire CTV conversation for performance marketers.\r\n\r\nWhen an app install includes both a CTV and search touchpoint, CTV comes first 96% of the time. When CTV and social are both present in the user journey, CTV precedes social exposure 94% of the time. These aren\u2019t anomalies from a narrow sample, but patterns drawn from tens of millions of install journeys across the Kochava global measurement infrastructure.\r\n\r\nThis means that the channels routinely collecting last-touch credit arrive after CTV has done its job. The leadout rider swings off, and the data starts recording only when the sprinter launches. This is the measurement problem in a nutshell.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”][\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

\u201cCTV shouldn\u2019t be measured in a silo. The cross-screen, multi-channel synergies of this potent big-screen medium can only be truly understood and optimized with integrated and holistic measurement.\u201d<\/em><\/h3>\r\nJason Hicks<\/strong>\r\nGM, Measurement Solutions, Kochava<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

What Lift Data Actually Shows<\/h2>\r\nWhen teams do measure CTV\u2019s contribution holistically, the performance case becomes difficult to argue against. Across the installs tracked in Kochava\u2019s dataset, users served CTV alongside other media channels outperformed their mobile-only counterparts post-install across every vertical the guide examined. QSR shows the most striking result: 14% more food and drink purchases among CTV-exposed users. Streaming audiences watched 9% more videos. All verticals exhibited marked lift.\r\n\r\nUser quality follows the same pattern: CTV-exposed audiences show higher retention rates, stronger engagement, and greater lifetime value compared to users reached through mobile-only campaigns.\r\n\r\nBetween Q2 2024 and Q2 2025, CTV-attributed conversions grew 10% across Kochava\u2019s global dataset. Mobile remains the dominant channel by volume, but today, CTV is the fastest-growing source of attributed conversions\u2014a rate of change that signals how rapidly its measurable impact is scaling across verticals and geographies.\r\n\r\nThere\u2019s also a frequency dynamic worth understanding: The Kochava data shows a clear relationship between CTV exposure frequency and post-install conversion. As users receive additional CTV touchpoints, their likelihood of completing a post-install action such as purchase, first deposit, or subscription rises meaningfully. The household primes across exposures. But the mobile conversion that follows looks to a last-touch system like it just magically materialized.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Three Configuration Errors That Make CTV Invisible<\/h2>\r\nThe guide identifies three measurement failures that cause CTV\u2019s contribution to disappear from the attribution record. These are not obscure edge cases, but rather the default state for teams that stand up CTV measurement without adjusting the configuration for how CTV actually behaves.\r\n\r\n\"\"\r\n
    \r\n \t
  1. Attribution windows calibrated for mobile<\/strong>: Default 24-hour view-through windows are too narrow for CTV campaigns, where intent builds over days. The guide recommends extending lookback windows to 3\u20137 days to accurately reflect how CTV impressions drive downstream actions that don\u2019t happen immediately.<\/li>\r\n \t
  2. Missing cross-screen attribution settings<\/strong>: Without IP-based matching activated, the connection between living room impression and mobile install never gets made. Conversions influenced by CTV don\u2019t get attributed correctly; they default to whatever channel the user touches last on mobile.<\/li>\r\n \t
  3. Incomplete postback configuration<\/strong>: If data connections from CTV apps, mobile apps, and websites aren\u2019t all feeding the attribution system, measurement has inherent structural blind spots. The guide recommends ensuring that postbacks are established across every eligible device conversion touchpoint, so nothing in the conversion journey goes unrecorded.<\/li>\r\n<\/ol>\r\nAddress these items, and CTV\u2019s contribution stops disappearing. The leadout rider shows up in the timing data.\r\n

    The Full Playbook<\/h2>\r\nThe YouAppi CTV 2026 Growth Guide<\/a> goes deeper on several fronts: creative strategy for the lean-back environment of the big screen, campaign orchestration for CTV-to-mobile sequences, the emerging opportunity in LATAM and APAC markets, and the AI infrastructure now running nearly 90% of CTV ad spend programmatically. For performance marketers ready to close the gap between where CTV attention lives and CTV budgets go, it\u2019s the operational manual the channel has needed, covering setup, measurement configuration, creative principles, and attribution logic in one place. Download the guide here<\/strong><\/a>.\r\n\r\nComprehensive measurement solutions from Kochava provide the attribution infrastructure to put the guide\u2019s insights into practice. Learn more about our CTV measurement<\/a>. If you want to talk through what this looks like for your brand\u2019s specific stack, we\u2019re available for a consultation<\/a>.\r\n\r\nThe leadout rider has been doing the work all along. It\u2019s time the data reflects it.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

    CTV Growth FAQ<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][toggles style=”minimal”][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”Does CTV advertising drive app installs?”][vc_column_text css=”” text_direction=”default”]Yes. Kochava multi-touch attribution data from tens of millions of install journeys shows that when CTV and search both appear in the same conversion path, CTV comes first 96% of the time. When CTV and social are both present, CTV precedes social 94% of the time. This makes CTV the primary driver of user intent, not a supporting channel.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Why is CTV underrepresented in performance marketing budgets?”][vc_column_text css=”” text_direction=”default”]The budget gap\u2014US brands allocate 7.4% of ad spend to a channel commanding 17.9% of media time\u2014is a measurement problem, not a capability one. Default attribution configurations, including 24-hour view-through windows and missing IP-based cross-screen matching, systematically prevent CTV\u2019s contribution from appearing in the data.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”How should I configure attribution to measure CTV correctly?”][vc_column_text css=”” text_direction=”default”]Three settings matter most: Extend lookback windows to 3\u20137 days to capture delayed intent, activate IP-based matching to connect living room impressions to mobile installs, and ensure that postbacks are established across CTV apps, mobile apps, and websites so no conversion touchpoint goes unrecorded. The YouAppi + Kochava CTV 2026 Growth Guide<\/strong> covers full configuration guidance.[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":79,"featured_media":61322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205,230],"tags":[],"class_list":{"0":"post-61310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ctv","8":"category-industry-2"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/61310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=61310"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/61310\/revisions"}],"predecessor-version":[{"id":61335,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/61310\/revisions\/61335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/61322"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=61310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=61310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=61310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}