{"id":6348,"date":"2016-09-16T09:14:07","date_gmt":"2016-09-16T16:14:07","guid":{"rendered":"https:\/\/www.kochava.com\/?p=6348"},"modified":"2023-11-28T12:14:26","modified_gmt":"2023-11-28T20:14:26","slug":"kochava-intros-free-analytics-for-app-advertisers","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-intros-free-analytics-for-app-advertisers\/","title":{"rendered":"Kochava intros free analytics tool for app advertisers"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\"Free\r\n\r\nThe recent release of Free App Analytics\u00ae powered by Kochava is aimed at empowering emerging apps with the same intelligence that enterprise apps rely on every single day. While free analytics, industry-leading attribution, analytics and visualization are included with Free App Analytics\u00ae, the power of optimization including Configurable Attribution; real-time fraud abatement with Traffic Verifier; and View-Through Attribution are only available to paid Kochava accounts. Free App Analytics\u00ae allows apps to begin measuring performance for free and then seamlessly transition to a paid Kochava account when they are ready to scale with enterprise optimization.\r\n\r\nClick here to read the article on Mobile World Live<\/a>. It is also reprinted below for your convenience.\r\n\r\n
\r\n\r\n \r\n\r\nMobile analytics firm Kochava launched a free version of its campaign measurement and optimisation platform.\r\n\r\nFree App Analytics\u00ae enables\u00a0app advertisers to\u00a0analyse campaigns across 2,400 global ad networks, including Facebook, Google, Amazon, Twitter and Snapchat.\r\n\r\nCEO Charles Manning admitted \u201cthere is no shortage of providers and solutions claiming to give you the edge over the competition with their proprietary tools,\u201d but believes the\u00a0platform will help more users because it is free. \u201cEspecially those who are learning the mechanics and reacting to the dynamics involved in the mobile marketing ecosystem for the first time.\u201d\r\n\r\nAdvertisers will have transparency, control and access to the metrics they need without the cost typically associated with this level of information and precision, he added.\r\n\r\nIt also offers a global index of thousands of integrated ad networks allowing discovery, filtering and selection to match audience preferences, while post-install event tracking will give insight into user actions relevant to key performance indicators.\r\n\r\nOnce users are acquired, Free App Analytics\u00ae provides precise measurement of in-app events for advertisers to define a specific cohort of users. They\u00a0can then run a comparison of specific cohorts and find look-alike audiences and networks that can reach them.\r\n\r\nThe company also launched\u00a0Kochava Intelligence, a suite of business intelligence tools for understanding app audiences and improving\u00a0app performance.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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