{"id":63783,"date":"2026-10-21T12:00:40","date_gmt":"2026-10-21T19:00:40","guid":{"rendered":"https:\/\/www.kochava.com\/?p=63783"},"modified":"2026-10-22T08:20:06","modified_gmt":"2026-10-22T15:20:06","slug":"measure-chatgpt-ads-campaigns-with-kochava","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/measure-chatgpt-ads-campaigns-with-kochava\/","title":{"rendered":"Measure ChatGPT Ads Campaigns With Kochava"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

Connect your ChatGPT Ads spend to app installs, purchases, subscriptions & web conversions<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n\r\n
TL;DR Summary <\/strong>(click to expand<\/em>)\r\nKochava is a supported measurement partner for ChatGPT Ads. App marketers can connect ChatGPT ad spend to installs, registrations, in-app purchases, free trial starts, and paid subscriptions, plus web conversions. Whether you already run ChatGPT Ads, are about to launch, or are an existing Kochava customer, setup takes only a few minutes. To explore ChatGPT\u2019s impact beyond a last-touch attribution lens, integrate marketing mix modeling and incremental testing via AIM by Kochava.<\/summary> \r\n\r\nMarketers can further introduce agentic AI workflows to their campaign management using StationOne by Kochava, an AI harness purpose-built for advertising. Quickly connect MCP connectors for your Kochava MMP data, ChatGPT Ads, and the rest of your media mix to your preferred AI model provider to activate agentic advertising workflows from a single conversation.\r\n\r\nRead the setup guide<\/span><\/a> |<\/span> Contact Kochava<\/span><\/a>\r\n\r\n<\/details>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Conversational AI search is increasingly where people explore ideas, compare options, and decide what to do next: starting a free trial, making a purchase, choosing an investment app. Now it is a place where marketers can show up too. With ChatGPT Ads<\/a>, app marketers have a new channel to reach people in the moments that matter. And with Kochava, you can measure ChatGPT Ads alongside every other channel in your media mix.\r\n

\"\"The Rise of ChatGPT Ads<\/h2>\r\nAccording to OpenAI, ChatGPT reaches 1.2 billion<\/a> people each week. After testing ads early this year, OpenAI opened self-serve buying through Ads Manager<\/a> and has been expanding to new markets.\r\n\r\nThe pace is not slowing. On October 5, OpenAI announced<\/a> a new visual ad format, an expanded measurement partner ecosystem<\/a> that includes Kochava, and brand suitability pilots with DoubleVerify and Integral Ad Science. OpenAI says it will keep evolving the platform with new formats and capabilities, making now a smart time to start testing with the right measurement in place out of the gate.\r\n

Where ChatGPT Ads Show Up<\/h2>\r\nAds are matched to the context and intent of conversations, along with the context hints you set at an ad group level. These hints guide matching but are not exact-match keywords. You can buy on Views, Clicks, or Conversions to optimize toward the outcomes you care about.\r\n

ChatGTP Ad Placements<\/h3>\r\n