{"id":7210,"date":"2016-12-05T11:27:56","date_gmt":"2016-12-05T19:27:56","guid":{"rendered":"https:\/\/www.kochava.com\/?p=7210"},"modified":"2022-08-18T15:04:45","modified_gmt":"2022-08-18T22:04:45","slug":"event-tracking-matters","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/event-tracking-matters\/","title":{"rendered":"Why Event Tracking Matters\u2014The First Missing Piece in Your App Strategy"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]67% of marketers don\u2019t know how to measure the return (ROI) on their mobile investment.<\/span>\r\nAccording to MediaPost<\/a>\r\n\r\nThat statistic, which originated from a Forrester report, shows an alarming disconnect between marketers and their customers.\r\n\r\nConnected devices are officially the primary point of interaction with the digital world. But while mobile in-app ad spend consumes a greater portion of overall digital marketing, a majority of marketers are missing critical elements of a successful strategy. Event tracking is the first step to a successful mobile strategy, but many marketers have yet to take this step.\r\n\r\nAre you one of those 67%?\r\n\r\nAdvertisers who use Kochava are consistently at the top of their app store rankings by downloads and revenue. Over the coming week we’ll unpack the top 5 elements common to their winning strategies.\r\n

Event-Tracking Matters<\/h4>\r\nEvery marketer should have, at the very least, a rudimentary understanding of the return on their ad spend (ROAS). Kochava has made it simple and easy with a flexible event model, cost data pulled directly into your dashboard and powerful signaling tools to syndicate your data to the partners that need it for everything from Multi-variate Testing to CRM integration. Regardless of the sophistication or scale of your strategy, it all hinges on one thing.\r\n

Step 1. Track post-install events<\/h4>\r\nPost-install events are everything your users do in your app, after the install. These could be registration, add-to-cart, purchase, level completion, or any other event you want to track<\/a>. Tracking is easy\u2014send an event to Kochava and it \u201cautomagically\u201d appears in your dashboard. You can toggle event collection on and off<\/a> from within your Kochava account so you can avoid updating your app to track (or stop tracking) new events.\r\n\r\nWhen you instrument events in your app, you can send a wealth of metadata with each event. For example, a purchase event could include up to 16 key\/value pairs ranging from items in cart, other items viewed, search terms, cart value, session ID, and anything else that you deem significant.\r\n\r\nPro Tip: Maximize your developer time by instrumenting every event you may want to track and then turn off any you don’t need in the Kochava dashboard.<\/em>\r\n\r\nPost-install event tracking is just the first step toward creating a winning strategy for your app.\r\n\r\nIn part 2 we’ll look at how top advertisers use cost data to measure and optimize mobile ROI.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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