{"id":7476,"date":"2017-01-03T10:18:03","date_gmt":"2017-01-03T18:18:03","guid":{"rendered":"https:\/\/www.kochava.com\/?p=7476"},"modified":"2022-08-18T15:04:40","modified_gmt":"2022-08-18T22:04:40","slug":"get-proactive-campaign-notifications-kochava-alerting","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/get-proactive-campaign-notifications-kochava-alerting\/","title":{"rendered":"Get Proactive Campaign Notifications with Kochava Alerting"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<em>Working with a new network? Configure Kochava Alerting based on conversion rates to confirm that delivery is meeting expectations.<\/em>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7477\" src=\"https:\/\/assets.kochava.com\/kochavacom\/uploads\/2017\/01\/Screen-Shot-2016-12-22-at-2.59.06-PM.png\" alt=\"Kochava Alerting\" width=\"1054\" height=\"241\" \/>\r\n\r\nManaging mobile marketing campaigns at scale is time-consuming and resource-intensive; performance can change at a moment\u2019s notice. Marketing managers continuously balance multiple campaigns. Now, instead of constantly logging in to check the progress of your campaigns, we\u2019ve created a convenient Alerting system to notify you proactively of things you care about. Receive alerts via your preferred method (email, Slack, PagerDuty, SMS) for key aspects of your campaigns to ensure they\u2019re meeting your benchmarks.\r\n\r\nKochava Alerts are:\r\n<ul>\r\n \t<li style=\"list-style-type: none\">\r\n<ul>\r\n \t<li>Real-time<\/li>\r\n \t<li>Based on your key metrics<\/li>\r\n \t<li>Delivered via your preferred method of communication<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4>Set up alerts for the metrics that matter<\/h4>\r\nCampaigns are multi-faceted\u2014KPIs vary by campaign. Each campaign has unique goals ranging from location or audience targeting to KPIs such as revenue per user (RPU) or clicks per conversion. Whatever the focus, you need to know whether your campaigns are meeting or deviating from expectations.\r\n<h4>Alerts to meet your goals<\/h4>\r\nAlerting is accessible via your Kochava user drop-down menu. The system allows you to customize your alerts with a trigger threshold. Attach a severity level to the alert (low, medium, high) to signal when action is necessary. You can even use the Query tool to further customize alerts.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7483 aligncenter\" src=\"https:\/\/assets.kochava.com\/kochavacom\/uploads\/2017\/01\/alerting-icons.png\" alt=\"alerting-icons\" width=\"753\" height=\"125\" \/>\r\n\r\nReceive alerts by email, voice call, SMS, Pagerduty or Slack based on the following metrics:\r\n<ul>\r\n \t<li style=\"list-style-type: none\">\r\n<ul>\r\n \t<li style=\"list-style-type: none\">\r\n<ul>\r\n \t<li>Conversion rate<\/li>\r\n \t<li>Clicks per conversion<\/li>\r\n \t<li>Mean time to install<\/li>\r\n \t<li>Revenue per device<\/li>\r\n \t<li>Revenue<\/li>\r\n \t<li>Install volume<\/li>\r\n \t<li>Event volume<\/li>\r\n \t<li>Click volume<\/li>\r\n \t<li>Impression volume<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nThese alerts can be filtered by network, campaign or tracker to ensure your desired level of precision. The end goal of Kochava Alerts is to alleviate the need to constantly check your campaign metrics.\r\n<h4>Kochava Audit report<\/h4>\r\nIn addition to Kochava Alerting, we\u2019ve also added an Audit report. Audit tracks changes made to your account, the time they were made and the user who made them. You can filter the report in a number of ways\u2014by user, action, account or resource type (i.e., any aspect of an app campaign). It\u2019s another way Kochava streamlines your account management and offers traceable fidelity for every aspect of your app measurement strategy.\r\n<h4>The takeaway<\/h4>\r\nKochava Alerting allows you to stay on top of campaign performance with proactive notifications. Configure the threshold for a given metric and Kochava will notify you when it is met.\r\n\r\nAudit takes traceable fidelity to the next level by allowing you to see when important account changes were made, and by whom.\r\n\r\nRest a little easier in the new year and give yourself peace of mind knowing that Kochava is monitoring your campaigns and will alert you on your key metrics. We\u2019ll let you know if there\u2019s a problem or if you\u2019ve hit a designated KPI the instant it occurs, keeping you up-to-date with the speed of the ecosystem.\r\n\r\nFor more information about how to set up alerting, visit <a href=\"https:\/\/support.kochava.com\/advanced-tools\/alerting\" target=\"_blank\" rel=\"noopener\">https:\/\/support.kochava.com\/advanced-tools\/alerting<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221;&#8230;<\/p>\n","protected":false},"author":55,"featured_media":7670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-7476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/7476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=7476"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/7476\/revisions"}],"predecessor-version":[{"id":40919,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/7476\/revisions\/40919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/7670"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=7476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=7476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=7476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}