Web SDK + IdentityLink\u00ae = Cross-Device Tracking<\/h4>\r\nUse Web SDK<\/a> with IdentityLink\u00ae<\/a> to create a single user ID for cross-device tracking on multiple platforms. IdentityLink\u00ae is what ties the web and mobile platforms together. It allows you to assign an internal ID that associates a user across connected devices and platforms like desktop and mobile. Enabling Web SDK is as simple as adding a pixel to the header of your existing web pages.\r\n\r\nWhether a user enters the funnel via mobile or desktop, Web SDK in combination with IdentityLink\u00ae allows you to deterministically understand how spend on one platform impacts activities such as sign-up or purchase on another. This incremental visibility provides you a 360-degree view on marketing activities and facilitates your ability to make informed marketing decisions.\r\n\r\nWeb SDK is your holistic view of your marketing efforts. Let\u2019s take a look at some real-world examples of how it works.\r\nUse Case #1: Now that\u2019s entertainment!<\/h4>\r\n![\"Kochava](\"\/wp-content\/uploads\/2017\/03\/web-sdk-001.jpg\")
\r\n\u201cDark Matter.\u201d \u201c1984.\u201d Chris is a “books” guy. While waiting for his lunch order, he clicks on an Audible ad that pops up on his iPhone’s Facebook feed and registers on the mobile site. It\u2019s not until he\u2019s at home, though, that he visits the site again. This time, he\u2019s on his laptop and subscribes for the service. Web SDK in combination with IdentityLink\u00ae allows Kochava to tie back the initial ad engagement on mobile to the subscription completed on desktop. Audible now has visibility into the true value of its mobile spend based on all downstream events across all platforms.\r\nUse Case #2: When Uncle Sam says, \u201cPay up!\u201d<\/h4>\r\n![\"Kochava](\"\/wp-content\/uploads\/2017\/03\/web-sdk-004.jpg\")
\r\nSpring is coming but so is April 15. Vivian\u2019s a straight arrow at work and filing her taxes is high on her to-do list. She clicks on a Turbo Tax mobile ad and visits the mobile site. But she\u2019s not ready to file on the phone. When she has her paperwork organized, she signs up for the service on her laptop. As part of this sign-up, a user ID is assigned. When Vivian later comes back and logs into Turbo Tax on her device to see the status of her return, Kochava is able to identify her as the same user that initially engaged with the Turbo Tax ad. Through the Kochava cross-platform offering, Turbo Tax now has a holistic view of how a mobile ad drove sign-up on the web and ongoing engagement through the mobile device\r\nUse Case #3: Nice to e-meet you<\/h4>\r\n![\"https:\/\/s34035.pcdn.co\/wp-content\/uploads\/2017\/03\/web-sdk-005.jpg\"](\"\/wp-content\/uploads\/2017\/03\/web-sdk-005.jpg\")
\r\nMark\u2019s a social guy. But he likes to vet potential dating candidates on the Skout app first. He sees an ad and visits the site on his phone but subscribes to the service on his desktop. When Mark later returns to Skout on his mobile device to check the status of a date, Kochava is able to correlate that Marks\u2019 activity on both desktop and mobile is a product of the initial Skout ad he saw.\r\nTie a bow on cross-device tracking with Analytics<\/h4>\r\nWeb SDK brings holistic measurement: Track your brand across mobile and web apps in one location with the Kochava platform. Select your web and mobile apps to monitor performance across devices, channels and platforms.\r\n\r\nLeverage Analytics<\/a> to understand which actions are being performed by users on each platform. Export IDs to create an audience segment for reengagement<\/a> or send push notifications. Use Query<\/a> for row-level data on user behavior between web and app.\r\n\r\nWeb SDK gives you the same configurable attribution you\u2019ve had in mobile with the web. It is your unified and efficient solution for cross-device tracking.\r\n\r\nFor more information about enabling Web SDK, contact your account manager.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":55,"featured_media":7664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[97],"class_list":{"0":"post-8305","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"tag-mta"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=8305"}],"version-history":[{"count":9,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8305\/revisions"}],"predecessor-version":[{"id":45760,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8305\/revisions\/45760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/7664"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=8305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=8305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=8305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\r\n\u201cDark Matter.\u201d \u201c1984.\u201d Chris is a “books” guy. While waiting for his lunch order, he clicks on an Audible ad that pops up on his iPhone’s Facebook feed and registers on the mobile site. It\u2019s not until he\u2019s at home, though, that he visits the site again. This time, he\u2019s on his laptop and subscribes for the service. Web SDK in combination with IdentityLink\u00ae allows Kochava to tie back the initial ad engagement on mobile to the subscription completed on desktop. Audible now has visibility into the true value of its mobile spend based on all downstream events across all platforms.\r\nUse Case #2: When Uncle Sam says, \u201cPay up!\u201d<\/h4>\r\n\r\nSpring is coming but so is April 15. Vivian\u2019s a straight arrow at work and filing her taxes is high on her to-do list. She clicks on a Turbo Tax mobile ad and visits the mobile site. But she\u2019s not ready to file on the phone. When she has her paperwork organized, she signs up for the service on her laptop. As part of this sign-up, a user ID is assigned. When Vivian later comes back and logs into Turbo Tax on her device to see the status of her return, Kochava is able to identify her as the same user that initially engaged with the Turbo Tax ad. Through the Kochava cross-platform offering, Turbo Tax now has a holistic view of how a mobile ad drove sign-up on the web and ongoing engagement through the mobile device\r\nUse Case #3: Nice to e-meet you<\/h4>\r\n\r\nMark\u2019s a social guy. But he likes to vet potential dating candidates on the Skout app first. He sees an ad and visits the site on his phone but subscribes to the service on his desktop. When Mark later returns to Skout on his mobile device to check the status of a date, Kochava is able to correlate that Marks\u2019 activity on both desktop and mobile is a product of the initial Skout ad he saw.\r\nTie a bow on cross-device tracking with Analytics<\/h4>\r\nWeb SDK brings holistic measurement: Track your brand across mobile and web apps in one location with the Kochava platform. Select your web and mobile apps to monitor performance across devices, channels and platforms.\r\n\r\nLeverage Analytics<\/a> to understand which actions are being performed by users on each platform. Export IDs to create an audience segment for reengagement<\/a> or send push notifications. Use Query<\/a> for row-level data on user behavior between web and app.\r\n\r\nWeb SDK gives you the same configurable attribution you\u2019ve had in mobile with the web. It is your unified and efficient solution for cross-device tracking.\r\n\r\nFor more information about enabling Web SDK, contact your account manager.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":55,"featured_media":7664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[97],"class_list":{"0":"post-8305","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"tag-mta"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=8305"}],"version-history":[{"count":9,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8305\/revisions"}],"predecessor-version":[{"id":45760,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8305\/revisions\/45760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/7664"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=8305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=8305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=8305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\r\nMark\u2019s a social guy. But he likes to vet potential dating candidates on the Skout app first. He sees an ad and visits the site on his phone but subscribes to the service on his desktop. When Mark later returns to Skout on his mobile device to check the status of a date, Kochava is able to correlate that Marks\u2019 activity on both desktop and mobile is a product of the initial Skout ad he saw.\r\n