{"id":8589,"date":"2017-03-28T15:09:12","date_gmt":"2017-03-28T22:09:12","guid":{"rendered":"https:\/\/www.kochava.com\/?p=8589"},"modified":"2024-04-04T09:17:26","modified_gmt":"2024-04-04T16:17:26","slug":"pinterest-promoted-app-pins-kochava","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/pinterest-promoted-app-pins-kochava\/","title":{"rendered":"Measure Pinterest’s Promoted App Pins"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Running in-app ads on Pinterest\u2019s vast user inventory and reach across select verticals is now easier than ever through Kochava, a proud Pinterest Mobile Measurement Partner. Kochava customers can leverage Pinterest\u2019s targeting capabilities through their newest ad unit, the Promoted App Pin, and use the Kochava Analytics dashboard<\/a> to fully understand user behavior.\r\n\r\nPinterest is arguably the go-to platform for ideas and has an exciting inventory of highly engaged users. Promoted App Pins are a creative and effective way for mobile marketers to drive high-quality users. Early testing has shown that Pinterest-driven ads attract users with a higher lifetime value, and Pinterest-driven users are more likely to perform in-app actions and purchases.\r\n\r\n\"Two\r\n\r\n \r\n\r\nPinterest has observed strong traction in the verticals of health and wellness, photography, personal finance, e-commerce and casual gaming. Kochava customers with apps in these verticals can run ads effortlessly with Pinterest by simply creating a new campaign and tracker.\r\n\r\nCouple Pinterest\u2019s targeting technology with the Kochava real-time postback engine<\/a> to gain insight into which Promoted App Pins were most engaging or led to conversion. Analyze performance via the Events Volume view on the Analytics dashboard. Here, marketers can easily visualize their Pinterest campaigns and understand which placements worked best for them.\r\n\r\n\u201cProviding transparency within the mobile ecosystem is more important than ever, and Kochava is proud to deliver objective, seamless and actionable insight for marketers running campaigns with Pinterest,\u201d said Charles Manning, CEO of Kochava. \u201cThe ability to optimize your audience reach with a rich, reliable source is the perpetual goal in mobile marketing. With Pinterest\u2019s influence among certain top verticals and our objective measurement, we have a powerful partnership that will benefit our customers.\u201d\r\n\r\nFor more information about advertising with Pinterest, contact a Pinterest Marketing Partner<\/a> or see Kochava support documentation<\/a> to setup a campaign with them.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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