it started letting marketers<\/a> use more specific keywords to better target their search campaigns while also enabling retailers to serve more relevant ads.\r\n\r\nMeanwhile, food, design and crafts, Pinterest\u2019s bread-and-butter marketing categories, should remain a sweet spot when it comes to direct-response units like app-install ads, said Julian Soler, Apester\u2019s head of marketing.\r\n\r\nSoler said Pinterest users \u201care actively thinking about and experiencing content that has a strong likelihood in leading towards purchasing decisions.\u201d\r\n\r\n\u201cOnce a user has an intent to find something on Pinterest, it is easier to lead them to purchase,\u201d he said.\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":55,"featured_media":9244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12,201],"tags":[],"class_list":{"0":"post-8623","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"category-press","9":"category-product-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=8623"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8623\/revisions"}],"predecessor-version":[{"id":44080,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/8623\/revisions\/44080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/9244"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=8623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=8623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=8623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Users](\"\/wp-content\/uploads\/2017\/03\/pinterest-apps.jpg\")
\r\n\r\nLayne Cox, head of growth and user acquisition at cash-rewards app Ibotta, said that since first testing the ad product last year, the company has \u201cmore than doubled our Pinterest spend.\u201d\r\n\r\nStash\u2019s Promoted App Pins tests have generated not just downloads but engaged users, proclaimed Annica Lin, acquisition manager for the investment-focused mobile app. \u201cPinterest delivers the highest percentage of loyal users across all [Apple operating system] iOS acquisition partners for [us],\u201d Lin said.\r\n\r\nJohn Parides, head of user acquisition at digital gaming company Glu Mobile, said that he used Promoted App Pins to drive downloads for his company\u2019s Gordon Ramsay Dash app. \u201cThanks to [its] audience and targeting capabilities,\u201d he said, \u201cwe were able to significantly increase yields.\u201d\r\n\r\nParides added, \u201cIn a market where many new mobile ad vendors offer minimal differentiation, Pinterest stands out.\u201d\r\n\r\nThat\u2019s believable if you consider insights company Apptopia\u2019s recent findings, which concluded that 75 percent of users on its high-grossing apps are also Pinterest users.\r\n\r\nPinterest, which has 150 million monthly users who pin images, has been slowly building out its