The baseline modeling is further verified by the consistency between the model and the actual, before the TV ad aired. In the image above, the orange dotted line shows the baseline of historical unattributed installs and the blue line shows the actual unattributed installs for the day. The deviation between the lines shows the impact of your ad. Further, the consistency between the baseline and the actual, before the TV ad aired, verifies the modeling.Learn more about the Kochava Difference, or get started today!
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Blend of Accurate Measurement and Attribution with Kochava Prove to be a Winning Strategy for KIXEYE
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