Real-Time Analytics for Real-Time Gaming
VERTICAL: GAMING | SOLUTION: ANALYTICS
TAKEAWAYS
Sandstorm Interactive is a mobile (iOS and Android), PC, and PlayStation game development company that creates strategy board games including Blood & Honor which mixes classic war board games with special features to create a new dimension of strategy and tactics for mobile devices.
CHALLENGE
With a global userbase, Sandstorm Interactive needed a place to collect, view, and understand where their users are coming from, how often they play the game, and what keeps them coming back.
SOLUTION
After integrating the Kochava Free App Analytics® (FAA) software development kit (SDK) into their apps, Sandstorm Interactive is able to visualize real-time analytics across all mobile platforms and devices where their game is available. Multiple analytics views allow them to see the big picture of their app performance across all titles in their portfolio with easy access to key performance indicators (KPIs) like daily active users (DAU), monthly active users (MAU), retention, and more. They can also inspect user quality and retention by acquisition channel, partner, campaign, creative, and other details to help steer their omni-channel marketing efforts to obtain more high-quality players.
IMPACT
With the ability to see the entire scope of their mobile app portfolio, Sandstorm Interactive has grown their userbase by over 70K users in the past 30 days and driven strong app engagement, with more than 1.2M Level Complete events measured.
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This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.