{"id":31398,"date":"2020-08-14T10:25:56","date_gmt":"2020-08-14T17:25:56","guid":{"rendered":"https:\/\/www.kochava.com\/?page_id=31398"},"modified":"2023-02-23T15:13:03","modified_gmt":"2023-02-23T23:13:03","slug":"apptrackingtransparency","status":"publish","type":"page","link":"https:\/\/www.kochava.com\/ru\/glossary\/apptrackingtransparency\/","title":{"rendered":"ATT (AppTrackingTransparency)"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”41221″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”70″ bottom_padding=”70″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

What is AppTrackingTransparency?<\/h1>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”100″ bottom_padding=”100″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1670953933917{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

ATT Framework | Definition<\/h2>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1670953983019{padding-bottom: 0px !important;}”]The AppTrackingTransparency (ATT) framework is Apple\u2019s IDFA<\/a> opt-in mechanism introduced with iOS 14. This mechanism requests user authorization to access app-related data. Permission must be granted to track the device. <\/span>[\/vc_column_text][image_with_animation image_url=”36163″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][vc_column_text css=”.vc_custom_1670953512741{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

When will Apple enforce ATT?<\/h3>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1670954041171{padding-bottom: 0px !important;}”]Apple announced the ATT framework along with iOS 14<\/a> in June 2020 during its Worldwide Developer Conference (WWDC). iOS 14 was released on September 16, 2020; however, it wasn\u2019t until April 26, 2021 that Apple began enforcing the AppTrackingTransparency framework on all iOS devices. iOS 15 introduced new privacy controls, including Private Rely, and was released on September 20, 2021. The most recent version, iOS 16<\/a>, was released on September 12, 2022.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1670953328572{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Why is the ATT framework important?<\/h3>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1670953347900{padding-top: 0px !important;padding-bottom: 0px !important;}”]The ATT framework is important because it limits the amount of data that app developers can share. To <\/span>Apple<\/span><\/a>, \u201cnothing is more important than maintaining the users\u2019 trust.\u201d In an effort to keep user data private and secure, ATT provides a uniform way to request user data and a central location for storing that data. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1670953461287{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Do I have to use ATT?<\/h3>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1670954078757{padding-top: 0px !important;padding-bottom: 0px !important;}”]Simply put, no, you do not need to use the ATT framework in your app. Before you decide to use it or not, though, you should consult your legal team and app developers to discuss all of the implications of your choice. If you don\u2019t prompt your users with the ATT framework, here are some things to consider:<\/span>\r\n